Whether you’re aware of it or not, you have a brand. And, thanks to social media, your brand has the ability to be seen by millions. In this session, you’ll discover the relationship between your personal and business brand, establish how you want to your brand portrayed online, how you’ll deliver your brand message via social media, and ways you can manage your brand with ease!
We’ll also share a few snafu’s to avoid!
9. Personal Branding
If you said yes, congrats…
→ We can refine them
→ Align your brand to your skills
If you said no…
→ Aim to learn one of these skills
before the end of the year
→ The tactics we will discuss today
can help
10. Personal Branding
YOU have an advantage because:
→ Knowledge is power
→ You can start now!
→ A few slight shifts can pay big
dividends
13. What to Feed Google
Proactivity
→ An online portfolio or website
→ A LinkedIn profile
→ An alternative social media site
such as a Facebook page or
Twitter handle
14. What to Feed Google
Analytical Thinking
→ Value-based content which
showcases your skills
→ Freshness and consistency
→ Keywords and catchy headlines
15. What to Feed Google
People Skills
→ A community of fans, followers,
and connections (‘social’ proof)
→ Recommendations, testimonials,
and case studies (‘real’ proof)
→ Social shares and backlinks
16. What to Feed Google
Leadership
→ Articulate core values to form a
brand of integrity
→ Establish trust to create ongoing
relationships
→ Influence others
17. What to Feed Google
Flexibility
→ Experiment with new and
different ideas
→ Do something that scares you –
and share it with the world
→ Shift with demand
26. Personal Brand Management
→ Have a professional photo and
use it consistently across the
web
→ Sign up for Google alerts
(google.com/alerts)
→ Connect with influencers and
with your target audience
Brand checklist
27. → Use social sites, such as Twitter,
as a person rather than a
business (if possible)
→ Showcase your expertise by
offering information that your
audience wants and needs
Brand checklist
Personal Brand Management
28. → Keep content fresh and
consistent
→ Respond to your followers
→ Have a system in place for
handling less-than-positive
feedback
Brand checklist
Personal Brand Management