Learn to leverage Facebook, LinkedIn, and Twitter for business! I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.” Topics covered include: Facebook o Fundamentals o Exploring the “Like” Page o Marketing for the B2C and the B2B o Elements for Success LinkedIn o A Profile that Generates Leads o Targeting and Connecting with Ideal Clients o The Three “Gems” of LinkedIn o Elements for LinkedIn Success Twitter o A Love/Hate Relationship o Untangling Twitter Terminology o Building a Following o Best Practices • Understand the difference between a personal and business Facebook page • Identify the core elements for a successful business Facebook page • Bring their LinkedIn profile to 100% completion • Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers • Translate the language of Twitter for better understanding • Appreciate the value of Twitter as a lead generating tool Social Media for Small Business The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media. Topics covered include: Defining Social Media Goals Determining the Appropriate Social Media Channels to Meet Those Goals Building the Audience Developing a Content Strategy Executing and Evaluating the Plan • Understand the value of social media for small business • Define specific social media goals to enhance their business presence • Establish a comprehensive, practical, and measurable social media game plan • Implement an effective plan without spending a lot of time or money