The Legal Aspects of Your Online Content. Tom Moore - IP & IT Specialist

1. Protecting you, online.
The Legal Aspects of Your Online Content
Tom
Moore,
IP
&
IT
Specialist

2. Copyright and confidentiality
• Many
different
par8es
probably
own
the
copyright
in
both
your
online
content
and
your
website
as
a
whole
• Think
about
how
you
can
prac8cally
control
how
and
what
people
can
use
your
copyright
material
for
©

3. Trade marks
Unregistered
Registered
TM
®
Automa8cally
occurring
Government
endorsed
monopoly
Difficult
and
expensive
to
enforce
Certainty
and
Security

4. Advertising standards authority
• The
ASA
regulates
all
online
marke8ng
ac#vity
–
not
just
‘adverts’
• Statements
must
be
honest
and
capable
of
being
proven
(where
applicable)
• Endorsed
social
media
posts
must
be
clearly
iden8fied
as
such

5. Twitter

6. Cookies
• Cookies
are
small
pieces
of
data,
installed
on
a
user’s
computer
when
they
visit
a
website
• The
law
on
cookies
hasn’t
changed,
but
the
ICO
interpreta8on
has
• Fines
for
non-­‐compliance

7. Cookies; how to comply
• Conduct
a
cookie
audit.
Do
you
use
cookies?
If
you
do,
which
ones?
• Provide
details
of
all
cookies
(including
dura8on,
purpose,
source
etc.)
in
a
cookie
policy
made
available
on
your
site
• Provide
a
mechanism
for
visitors
to
opt
out
of
using
cookies

8. Web terms of use: why have them?
• The
terms
create
a
contract
between
you
and
visitors
to
your
site.
• Limit
your
liability
• Enable
you
to
control
links
to
and
from
your
site
• Increase
your
op8ons
in
the
event
that
your
site
is
used
to
launch
spam
or
suffers
a
denial
of
service
aVack
• Allow
you
to
control
user
generated
content
• Ensure
compliance
with
your
obliga8ons
to
provide
informa8on
about
your
business

9. Online reputation management
• Register
your
trade
mark
• Ensure
you
have
a
Privacy
and
Cookie
Policy
• Check
your
Website
Terms
and
Condi8ons
of
use
• Consider
your
use
of
social
media,
and
put
in
place
a
social
media
policy
• Check
whether
your
business
owns
the
content
it
uses,
and
where
possible
seek
assignment
–
at
the
very
least,
get
a
licence
to
ensure
control
of
the
content.