Communicate 2019: Riding Waves, Changing Worlds. Presentation by Kathryn Perera

1. Kathryn Perera
Director, NHS Horizons
@HorizonsNHS
@KathrynPerera
Riding Waves, Changing Worlds
“New Power”

3. #LoveNotHate #MoreInCommon #LoveLikeJo

5. Source: @NHSChangeDay

6. “Power is
one’s ability to
achieve goals”
Bertrand Russell

7. Old Power
AND
New Power
Jeremy Heimans, Henry Timms This is New Power

10. Jeremy Heimans, Henry Timms This is New Power

11. Derived from the work of Jeremy Heimans and Henry Timms

12. 1. RRS Boaty
McBoatFace
2. RRS Poppy-Mai
3. RRS Henry Worsley
4. RRS David
Attenborough
5. RRS It's Bloody Cold
Here
6. RRS Usain Boat
7. RRS Boatimus Prime
8. RRS Katharine Giles
9. RRS Catalina De
Aragon
10. RRS I like Big Boats
& I Cannot Lie
Derived from the work of Jeremy Heimans and Henry Timms

13. Derived from the work of Jeremy Heimans and Henry Timms

14. Derived from the work of Jeremy Heimans and Henry Timms

15. Strategy
Do you need the involvement of the crowd
to get a better outcome? Do the crowd
need you?
Legitimacy
Do you have enough legitimacy with the
people you’re trying to engage, so that
you’re not ignored or crowd-jacked?
Derived from the work of Jeremy Heimans and Henry Timms
Control
Are you willing to cede some control to the
crowd within parameters you set, and
accept outcomes that are unexpected
and/or suboptimal?
Commitment
Are you prepared and enabled to sustain
the engagement of the crowd and feed
their agency over the long term?

16. How do we make change spread?
Pilot project Rolling out
Trying to manage human change through pilot and roll-out has grown
something.
A proliferation of project management.

18. ACTIONABLE: The idea is designed to make you do
something. It might start with sharing but it’s a call to
action
CONNECTED: The idea promotes a closer connection with
people you care about or share values with. It makes you
feel part of a community and the network effect creates
further spread
EXTENSIBLE: The idea can be easily customised, remixed,
reshaped by people taking part. It’s structured with a
common stem that encourages communities to alter and
extend it
Jeremy Heimens, Henry Timms
New Power: How it’s changing the 21st Century and why you need to know (2018)

19. Thursday 15 March

20. Thursday 15 March

21. Kathryn Perera
Director, NHS Horizons
@HorizonsNHS
@KathrynPerera
Riding Waves, Changing Worlds
“New Power”