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Taboo Subjects and Red Herrings - Robin Webster
- 1. @ClimateOutreach climateoutreach.org Taboo subjects and red herrings in the climate change debate Communicate conference, 2019 Robin Webster, Climate Outreach #TalkingClimate
- 2. About Climate Outreach Image credit or link goes here - delete if not needed
- 4. Listening
- 5. Climate concern and climate silence
- 6. → 52% of GB adults ‘very concerned’ about climate change (30% in 2008) → 61% support the declaration of a climate change emergency → Proportion of people putting ‘the environment’ in the top 3 issues facing the country has tripled from 9% to 27% in two years Climate concern is at a record high 1
- 7. YouGov, Sept 2019 And concern is lower in the UK than many other countries “Climate change will have a great deal / fair amount of impact on my life” 58% 82% 94%
- 9. Don’t know what to do about it Don’t like feeling guilty about it Don’t like talking about scary things Don’t think it’s relevant to them Don’t think other people care Don’t think it’s happening Don’t know enough about it Reasons people find it hard to talk about climate change
- 10. Negative information, with no solution, is overwhelming Twinning frightening information with positive information about what you can do is more motivating Authentic (not contrived) fear Constructive (not naive) hope & efficacy ‘Doom and gloom’ messaging
- 11. 67% of people agree we should limit air travel 63% willing to eat less red meat BUT 59% would not be willing to stop eating meat 42% “doing as much as a I reasonably can” Flying and food
- 13. Lifestyle change as a part of systemic change Shared with others Social norms Political change Behaviour change
- 14. Climate march, New York, September 2014 Climate change = system change?
- 15. @ClimateOutreach climateoutreach.org Thank you Sign up to our monthly newsletter at www.climateoutreach.org Follow us on social media @ClimateOutreach Contact us at info@climateoutreach.org #TalkingClimate
Notes de l'éditeur
- Focus is on communicating climate change, operate in the space between research and practice. Do work in collaboration with academic partners
- Tunisia - teaching people how to facilitate values-based focus groups Develop language around the climate crisis based on what we hear people say - eg people from the centre right
- https://www.greenpeace.org.uk/wp-content/uploads/2019/05/Climate-Emergency-polling.pdf https://www.comresglobal.com/wp-content/uploads/2019/05/Climate-Change-ComRes-Poll-April-2019.pdf It’s not just a short-term trend - see last point BUT - we have seen generally positive public attitudes for a long time. The Q of how we get from people saying they are concerned to meaningful engaement (voting differently or major reductions in their own carbon footprint) is kind of one of our starting points at CO...also maybe a Q about what half the population thinking that climate change threatens us with extinction means. I could see an argument that its another distancing metric - yes it’ll make us go extinct, but not in my lifetime. Lots of people think mad things like we’ll relocate to Mars when things get tough...
- Bit of soul searching as a result of XR’s messaging Information that is relevant to us - becoming less of an issue
- CAST, Survation, YouGov
- taboo - paralysis of choice a huge number of different things - asks and calls to action as a sector we prioritise different parts of that narrative what are the issues we should be concentrating on what are distractions? What are helping? Do we have things we should be talking about but we don't? Lots of calls to action or underlying policy change Issues are so interconnected