At the 2014 Student United Way Leadership Retreat, Edwin Goutier presented on fundraising.

1. FUNDRAISING FUELING THE ENGINE OF CHANGE
Photo Credit: United Way of the Bay Area

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FUNDRAISING
District_of_Ed
Session Contents
1.ASK
2.THANK
3.INFORM
4.RULES TO FOLLOW
5.MAXIMIZING YOUR REACH
6.DO AS YOU ASK

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Should be: COMPELLING RELEVANT PERSONAL
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YOUR ASK/THANK/INFORM

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An invitation to give

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Letting the donor know we appreciate their support.

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Letting the donor know their contribution made an impact.

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For additional guidance check out the “Fundraise” resource on http://www.unitedway.org/student/resources
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What made the #IceBucketChallenge so compelling?
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What made the #IceBucketChallenge so compelling?
•Easy
•Visual (pictures and video)
•Social and viral to recruit your friends
•Clear what donations help support
•FUN! – Leave space for creativity. Generate competition.
•Use technology to raise your game:
•StayClassy (https://www.stayclassy.org/events/yls-virtual- giveathon/e29999)
•MobileCause (text KIDSBOOKS to 71777 for an example)
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•If you can, you should be willing to make a gift to support the cause you care about – your ask will be more authentic
•United Way Young Leaders Societies – 120+ young professional groups with 50,000 members nationwide – are waiting to welcome you after you graduate!
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