This Slide is about the overview of Corporate Social Responsibilities. This is the presentation of UMFCCI students.

1. Corporate Social Responsibilities
Presented by
Group (1)
Basic S & M
UMFCCI

2. Group Participants
 Win Ko Lwin
 Aung Mai
 Thang Lian Tuang
 Su Thinzar Hlaing
 Aye Thidar Soe
 Tin Tin Htwe
 Htar Ni Lwin
 Yee Mon Aung

3. Content
 What is CSR?
 History of CSR
 Type of CSR
 Six Reasons Companies Should Embrace CSR
 CSR as Public Relation
 Benefits of CSR
 Examples of CSR Activities in Myanmar
 Conclusions
 Acknowledgement
 References

4. What is CSR?
Corporate Social Responsibility is the continuing
commitment by business to behave ethically and
contribute to economic development while
improving the quality of life of the workforce and
their families as well as of the local community
and society at large.

5. Many Definitions & Explanations
•Recognizing impacts a business has on all aspects of its
environment
- Economic
- Social
- Environmental
•And the way it behaves toward them

6. History of CSR
 CSR beginning span centuries
 CSR theory developed in 1930’s
- Chester Barnard - Howard R. Bowens
 Rise of Globalization & Multinational Corporations effect in 1960’s, early
1970’s
- H.L Johnson’s “Utility Maximization” - Milton Friedman’s CSR outlook
 Contemporary CSR theorists’ views
- Combine opposing views of profit maximization and social responsibility
- CSR Four Faces: economic, legal, ethical, and philanthropic

8. Type of CSR
 Environmental Sustainability
 Community Involvement
 Ethical Marketing
 HR Based CSR
 Philanthropy

10. The six business reasons why companies should embrace
corporate social responsibilities
1.Innovation
2.Cost Savings
3.Brand Differentiation
4.Long-term Thinking
5.Customer Engagement
6.Employee Engagement

11. CSR as Public Relations
 CSR helps companies to build brand loyalty and develop a personal
connection with their customers.
 CSR offers up many potential avenues, such as word of mouth or
guerilla marketing, for subtly reaching consumers.
 CSR also helps to greenwash the company's image, to cover up negative
impacts by saturating the media with positive images of the company's
CSR credentials

12. Benefits of CSR
 Win new business
 Increase customer retention
 Develop and enhance relationships with customers, suppliers and
networks
 Attract, retain and maintain a happy workforce and be an Employer of
Choice
 Save money on energy and operating costs and manage risk

13. Cont’d
 Differentiate yourself from your competitors
 Generate innovation and learning and enhance your influence
 Improve your business reputation and standing
 Provide access to investment and funding opportunities
 Generate positive publicity and media opportunities due to media
interest in ethical business activities

16. Conclusions
 Corporate Social Responsibility (CSR) is not going
to solve the world’s problems.
CSR aims to embrace responsibility for corporate
actions and to encourage a positive impact on the
environment and stakeholders including consumers ,
employees, investors, communities.

17. Acknowledgement
We would like to acknowledge our teachers &
our coordinators & UMFCCI. Our term paper may
not be perfect. But we are really thankful to inform
about CSR which / how concerns with Business
Development.

18. References
 http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html
 http://www.corporatewatch.org/content/whats-wrong-corporate-social-
responsibility-arguments-against-csr
 http://www.csrinpractice.com/what-is-csr/
 http://www.forbes.com/sites/csr/2012/02/21/six-reasons-companies-should-
embrace-csr/
 http://mhcinternational.com/articles/definition-of-csr
 http://www.simplycsr.co.uk/the-benefits-of-csr.html

19. Thank you for your
attention!