Marketing Plan For an App.

1. medico

2. Problem (to solve) :
• Patients have to keep lot of Medical Paper (Medical History).
• It’s hectic to Maintain them.
• Sometimes data gets lost.
• To find a good doctor is hectic job.
• To get a suggested medicine is not possible at every medical
store.

4. 1. EXECUTIVE
SUMMARY

5. 1. Goal
• To manage users medical history in Electronic Format.
• To make them access it anywhere.
• To provide best doctors/ hospital on the basis of Reviews.

6. • App faces competition from some other Apps, but it can make difference
as it differs from them in features.
Points of parity (POP) :
1. Reminder about taking
medicines on time.
2. Online Medical Store.
3. Medical Advice.
Points of difference (POD) :
1. Manages patients medical
history in e-format.
2. Take appointment of good
doctors.
3. Know about best doctors
available and take their advice.
2. Situation

7. 3. Proposed course of Action
• To popularize this app among common users.
• To involve local doctors first, to do their advertisements and
connect with near by people.
• To expand this app among different hospitals.

8. 2. SITUATION
ANALYSIS

9. 1. Company Overview
1. Core Competencies :
1. Management of Medical History of patients.
2. To give information about best doctors and hospitals.
2. Strategic Assets of its current product line.
1. “All in one” medical app.
2. Provides management and access of all of your medical
history at one place.

10. 3. Market position
1. New to Market
2. Have a lot of scope because of growing medical
necessities.
3. Better than its competitor apps because of features.

11. 2. Market Overview
1. Current/ Potential Customers
1. All the people, who visits hospital on regular visits.
2. Competitors
Already developed medical apps, like : Micromedex, Lybrate
etc.
3. Collaborators
1. Local Hospitals/Clinics.
2. Local doctors

12. 4. Opportunities
1. To provide medical help to patients.
2. To manage their medical history of patients without having
to worry about medical papers/receipts.
3. Convenient for both doctors and patients.
5. Threats
Growing Competition from other medical apps.

13. 3. Target Customers
People with CHRONIC ILLNESS

14. 3. GOAL

15. Focus
1. To provide best medical facility.
2. Make it easy on both the ends – Doctor and
Patient.
3. All the Medical facilities at one place on fingertips.

16. 4. STRATEGY

17. 4.1 Target Market
1. Customers (Types and Needs)
1. People with Chronic Illness
1. To maintain their medical record
2. To get regular appointment with
doctors
3. To get medicines at home by
delivery
4. Frequent reminder to take medicine
on time.

18. 2. Infrequent Patient (people
who visit hospital rarely)
1. To get appointment.
2. Reminders to take
medicines.
3. Online medical store.
3. People with sudden need
(like suffering from stomach
pain, headache etc.)
1. To get doctors at home.
2. Medical advice at home

19. 2. Collaborators :
Local Medical Stores, Hospitals and
Doctors.
3. Company
Company will generate revenue
from advertisements.
Advertisements of people/
doctors/ institutions who want
to advertise their
hospitals/medical facilities.
4. Competitors :
Already existing medical apps.

20. 4.2 Value proposition
1. Customer
1. To get good medical
facility
2. Don’t have to wait in
lines at hospitals to get
appointment
3. To get good medication
at any time
2. Collaborators
1. To reach wide range of
customers.
2. To advertise their
product/ medical
facilities.

21. 3. Company
1. Being able to provide and
connect people to medical
facilities at any time.
2. To generate good
revenue.

22. 5. TACTICS

23. 5.1 Product
1. Attribute: App helps to connect patients with doctor and vice-
versa. Also it provides “All at one” place medical facilities.
2. Benefits :
1. No. of features in App.
2. Doctor’s help.
3. Medical Information.
4. Online Medical Store.
3. Cost : Free(Initial Download), Charges for premium features

24. 5.2 Service
Free
1. Management of medical
history (till 500 MB)
2. To get doctor’s
appointment.
3. To order medicine.
4. Medication Reminder.
Premium (70 Rs)
1. Management of medical
History (above 500 MB)
2. To get personal doctor.
3. Free delivery for a year

25. 5.3 Brand
medico
LOGO
DOCTOR PATIENT
ALL MEDICAL FACILITIES AT YOUR
FINGER TIP

26. 5.4 Price
Free
For Initial Download and
for the use of free
services
Charges (70 Rs)
For the use of premium
services.

27. 5.5 Communication
All the key aspects and features are through
app.
You can use the app as Patient
Or
You can use the app as Medical service
provider.

28. 5.6 Distribution
App will be available to download from Google play
Store/Windows Store/iTunes.

29. 6. IMPLEMENTATION

30. 1. Infrastructure
1. Customer Help Service
2. Server Manager
3. For Collaborators
A separate interface in App
will be provided to give their
details and put
advertisements.

31. 2. Business Process (implementation of
company’s Strategy and Tactics)
1. Advertisement
2. Involvement of Local
clinics/Hospitals.
3. Referral Program for people

33. DISCLAIMER :
Created by Sudhanshu Jaiswal, IIITD & M Kancheepuram, during a
marketing internship by Prof. Sameer Mathur, IIM Lucknow