1. BIDDING STRATEGIES
TO BOOST R O I ON
YOUR PPC CAMPAIGNS
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2. A HUGE FACTOR DETERMINING THE
SUCCESS OR FAILURE OF YOUR PAID
SEARCH CAMPAIGN
IS WHETHER YOU’RE
MAXIMIZING EVERY DOLLAR
SPENT ON THE CAMPAIGN.
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3. IF YOU’RE LOOKING TO GIVE YOUR PPC
CAMPAIGNS A LIFT
HERE ARE 5 STRATEGIES
YOU CAN USE RIGHT AWAY.
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E: connect@yngmedia.com | P: +91 - 9211 303330 | W: YNGMEDIA.com

4. 1. USE MULTIPLE AD NETWORKS
Lower overall clicks and conversion costs using Yahoo, Bing alongside Google.
If you’re only running your campaign on Google AdWords, you’re missing an
opportunity to gain conversions at a lower cost by adding the Search Alliance
(Yahoo and Bing) to your search marketing mix.
While the volume of clicks and conversions may be lower on the Search
Alliance, keywords often cost a fraction of the price!
As a result, you can lower the overall cost per acquisition (CPA) of your paid
search campaign while at the same time increasing conversion volume by
reaching an entirely new audience.
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Learn how YNG Media can improve your ROI.
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E: connect@yngmedia.com | P: +91 - 9211 303330 | W: YNGMEDIA.com

5. 2. KEEP YOUR KEYWORDS HIGHLY
RELEVANT
When people search the web, they tend to use specific phrases like “yoga
studio in springfield,” rather than general ones like “yoga.” So, when it comes to
selecting keywords, be specific, and keep your ads (and budget) targeted to
the most interested people. Here are a few tips on how to choose keywords:
Put yourself in your customers' shoes.
Your keywords should be the words or phrases your customers might use
when searching for your product or service.
Relevance is key.
If you're selling roses, use specific keywords like "buy red roses" rather than
generic keywords like "flowers.”
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E: connect@yngmedia.com | P: +91 - 9211 303330 | W: YNGMEDIA.com

6. 3. FIND OPTIMAL AD POSITION
Relevance between keywords, ads and landing pages drive qualified traffic and
lower cost per click.
“Many advertisers make the mistake of overpaying for keywords with the idea
that the first ad position will generate more conversions for them.”
For the majority of advertisers, this isn’t the case. Instead, the first ad position
generates a higher volume of clicks that ultimately don’t convert, resulting in a
higher CPC and CPA. You’ll typically find that ad position three or four yields a
lower CTR, but has a better conversion rate and lower CPA.
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E: connect@yngmedia.com | P: +91 - 9211 303330 | W: YNGMEDIA.com

7. 4. DAY PARTING
Pace your ad spend for higher ad positions.
First, if you’re a business-to-business marketer and the vast majority of your
target market is searching during business hours, it’s worthwhile to pause your
ads during the middle of the night to avoid paying for clicks that are unlikely to
convert.
Using day parting to pace your ad spend throughout the day can result in
higher ad positions at a lower CPC later in the day when there’s less
competition.
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Contact us today !
E: connect@yngmedia.com | P: +91 - 9211 303330 | W: YNGMEDIA.com

8. 5. USE NEGATIVE KEYWORDS
Negative keywords can help you reach the most interested customers, reduce
your costs, and increase your return on investment (ROI). When you add terms
as negative keywords, your ad won't show to people searching for those terms
or visiting sites that contain those terms.
You can:
 Prevent your ad from showing to people searching for or visiting websites
about things you don't offer.
 Show your ads to people who are more likely to click them.
 Reduce costs by excluding keywords where you might be spending money
but not getting a return.
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Learn how YNG Media can improve your ROI.
Contact us today !
E: connect@yngmedia.com | P: +91 - 9211 303330 | W: YNGMEDIA.com

9. NEED PROFESSIONAL HELP ?
Paid search is an ever-changing market, and best practices and strategies
evolve quickly.
YNG Media can help !
With YNG Media you’ll have a dedicated team of experts working on your PPC
campaign together - writing ads, managing bid prices, and building massive
long-tail keyword lists.
 Our PPC experts already know all the strategies for writing compelling ad
copy - and you may approve it at a high level.
 We’re certified, and as a team we display a diversity of thinking that a single
person could never achieve alone.
Want to know more?
Learn how YNG Media can improve your ROI.
Contact us today !
E: connect@yngmedia.com | P: +91 - 9211 303330 | W: YNGMEDIA.com

10. Offers digital marketing consultancy and solutions across mediums.
Search
Sites
Want to know more?
Learn how YNG Media can improve your ROI.
Social Media
Contact us today !
Video
Mobile
E: connect@yngmedia.com | P: +91 - 9211 303330 | W: YNGMEDIA.com