Sudip Ray is a trainer and consultant with over 35 years of experience in sales, distribution management, and training. He has worked with major FMCG companies training employees on skills like selling, communication, leadership, and customer relations. Currently, he works as a freelance trainer focusing on sales and soft skills training. He has a graduate degree from Kolkata University and specializes in areas like selling skills, communication skills, and leadership development.

1. BRIEF RESUME OF TRAINER/COACH
SUDIP RAY MOB- +91 9831097418 E-Mail: sdp_ray@yahoo.cm DOB: 14.04.1955,
Address: Present-East Nook 3rd Floor FlatA3 66Ganguli Bagan East Road, Kolkata-84 ,
Permanent-60 Ganguli Bagan East Road ,Rear Block,2nd floor,Kolkata-700084
Coach’s Overview:
I have an overall experience of 35+ years of Sales & Distribution Management. and also facilitated and
coached clients from various industries on soft skill & sales training as training consultant and training
manager.
Worked with Companies like HUL, Godrej Foods, Balsara, Scholl Piramol , Zudus Cadila (Zydus
Wellness), Centum Leaning Ltd (subsidiary of Bharti Group) & Perfetti Van Melle in different capacities
from TSI to Regional Manager/ Regional Training Manager and currently working as free lance
trainer(Sales& soft Skills) and consultant for business development of FMCGcompanies.
I have exposure to managing Projects and end to end solutions from Training Need Analysis to
Competency mapping to creating customized training solutions and managing execution of the solutions
across locations.
I am a Graduate in ARTS from Kolkata University .
Area Of Expertise: Selling Skills, Communication Skills, Leadership skills, Managerial Effectiveness, Selling
techniques, Customer relations, Train The Trainer, Rural Penetration, Customer service & relation.
Representative Clients: HUL(in house),Airtel, Jyothi Laboratories, Sapoorji Palonji, S C Jonson,
Haldiram , SBI Life, Britannia Industries Ltd, Perfetti Van Melle(in house),Berger Paints , Century Ply,
Siemens, Prabhat Khabar, The Telegraph.
Representative Client Engagements:
Imparted training programs across various industries like Telecom, FMCG, Foods& Beverages,
Confectioneries, Domestic Hygiene, Plywood, Paints, Construction& Insurance companies Print
Media(News Paper-AD Sales & Circulation) in India.
Trained client employees on Professional Selling Skills, Presentation Skills, Basic Communication Skills,
Team Building, Time Management, Negotiation Skills, Customer Relationship Management , Leadership
& Motivation etc .
Conducts training needs analysis & designs learning solutions,.Assessment Centre
Client Types/Levels of Experience: Entry level executive, junior& middle management., management trainee and
summer trainee
Previous Employments/Designations
Perfetti Van Melle India Pvt Ltd as Associated Training Manager(North Region) on Deputation
Feb 2011 to Jun 2012 -Understanding branch training needs for differentrole holders in Sales and prepare
training module and formatin consultation with corporate office, branch managers,mypeers from other
branches and our national training manager.Preparing yearly training calendar & budget, getting approved
by directors, training modules for inducting new entrants like PSR,SR,DSE,ASE , summer trainees,

2. managementtrainees.Leading a team ofone training executive and 10 route trainers.Pre& Posttraining
performance analysis was also shared with branch and corporate to evaluate training efficacies.
Centum Learning Ltd as Circle Training Operation Head
Jul 2008 to Jan 2011 -Joined as Zonal Training Manager Noth EastCircle and promoted to CTOH.
Identifying training needs ofAirtel Sales & distribution and providing solution through training and enhancing
capabilities ofdifferentrole holders in sales & distribution.Analyzing pre& posttraining -sales
,merchandising ,activation trend, and pipeline builtfor Airtel manpower to take higher assignments within
the system.Also training outside Airtel as deputed by Centum under their Enterprise Business Solution.
Shivam Enterprises as Marketing Manager
Jul 2007 to Jun 2008 -To manage its super distributors and franchisee business ofBungee India Pvt Ltd,
Appejay Typhoo Tea Ltd , Mars Incorporation.
Pushpanjali Marketing Pvt Ltd as Consultant to Sales Manager
Jul 2001 to Jun 2007 - handling it's training assignments ,handling FMCG business portfolio ofthe company,
staffing,distribution network developmentfor new franchisee business acquired and taking the new
business to healthygrowth path.
Zydus Cadila Health Care Ltd as Regional Sales Manager
Aug 1999 to Jun 2001 -Managing 3 ASM,10 sales representatives ,3 C&FA for achieving the yearly
budgeted growth in volume over previous years in Everyuth brand of skin care cosmetic and Sugerfree
(aspartame based sweetener)
Scholl Piramal India Pvt Ltd as Regional Sales Manager East
Oct 1997 to Jul 1999 -Managing 6 sales executives and 4 C&FA(WB,ODISHA,NORTH EAST,
JHARKHAND).To increase no of retail and chemistoutletfor foot care OTC and cosmetic items .To keep
close touch with Bata for our massage sandals sold through them, contacting clubs stores , participating in
indoor fares for creating consumer awareness.
Balsara Hygiene Products Ltd as Area Sales Manager& Trade Marketing Manager
Jan 1996 to Sep 2007 -Handling C& FA for timelyefficient dispatches to distributors, Handling Territory
sales executives and growth centre executive ,motivating them to generate revenue and achieving yearly
budgeted targetin volumes and value. Given 35% growth In North East sales Area.
Godrej Foods Ltd., Kolkata & Bihar as Area Sales Manager
Nov 1994 to Dec 1995 -Area Sales Manager and achieved a growth of 40%infruitdrink,20% in edible oil &
100% in institutional sales.
Hindustan Lever Ltd., West Bengal, Bihar, Jharkhand, Orissa ,Nesa as SeniorTerritory Sales
Incharge
Aug 1979 to Oct 1994 -Sales-In-charge.Stood nationallyno1 in growth in Soaps& detergents division in
1993.As a faculty trained distributors, rural sales promoters, merchandisers, rural van operators. Was in
Foods SBU for 5 years and in Soaps& Detergents SBU for 10 years. Implemented the then Chairman’s
projectof “Operation hybrid”(rural demand generation program)
Toshiba Anand Batteries Ltd., West Bengal as Sales Representative
Jan 1977 to Jul 1979 -Sales Representative and successfullyincreased number ofserving outlets and
distributors in Kolkata North and South.
Professional/Corporate Experience:
Worked in different Line functions: Training& Business Development ,Operations( Business Solutions)
Staffing Operations, Sales & Distribution,Trade Marketing, Modern Trade Operation
Certifications: Training to Train (HUL),Train The Trainers by Dale Carnegie Training, High Effective
Presentation by Dale Carnegie Training,, Platform Skills by Centum Learning Ltd, The Magic Of Training
Fun(Life Learning Solution Pvt Ltd- SMR HR GROUP).
Marital Status: Married . Wife is home maker and volunteers for women empowerment, Son- married
working with ATOS as compliance head of Asia-Pacific, based at PUNA, India ,Daughter- student ofSt
.Xavier’s Autonomous college,1st Year,English (HON)

3. SD/- SUDIP RAY,KOLKATA,25th Feb,2016.