In our country Hinduism is considered to be the most important marginal religion next to Islam. Ever since the British period many Hindus have migrated to our country from all around the sub-continent. According to 2018 world population review 19.58 million people live in Dhaka. Apart from the Muslims all other religions are clustered into only 10% of this population, among which Hinduism is most practiced. This religion is rich with various norms and codes of conduct, applied through many events and festivals that shape their eating habits quite a bit. Most of these Hindu people of our city are accustomed to have vegetarian food the present Bangladeshi market is mostly designed and shaped by following the Islamic religion. So, this is having quite an impact on the Hindus, and now a days, even though there is a considerable number of restaurants providing vegetarian food, we rarely see Hindu people eating there. This issue creates confusion among marketers because vegetarianism is seen most in the Hindus, so naturally they expect more number of Hindu customers in their restaurants. We write this paper on the basis of this consumer behaviour issue and after identifying the market gap or problems leading to such a behaviour from our research we have attempted to provide some solutions and recommended strategies that marketers may adopt in solving this consumer behaviour issue after proper analysis.

1. Ragib Yaser Rahi
ID Number: 15104017 Zahin Anika Shetu
ID Number: 15304034
Sudipta Kumar Dhali
ID Number: 15204061
Mohammad Anwar Zahid
ID Number: 15204061

2. HINDU VEGETARIANS DO NOT EAT
VEGETABLE FOOD FROM ANY
RESTAURANTS IN DHAKA CITY
Topic

3. Introduction:
• 19.58 million people live in Dhaka
• Hinduism is most practiced 10% of this population
• Food consumption pattern is different

4. Primary Data Secondary Data
Research Methodology
Personal Interview Survey
Sample Size-30
Female-17
Male-13
Age Group: above 20
Online
 Article

5. Findings
&
Analysis of Consumer Behavior Issue

6. Weekly
10%
Monthly
13%
Quarterly
17%
Yearly
60%
Frequency of Eating Vegetarian Food
Weekly
Monthly
Quarterly
Yearly

7. Homemade
47%
Hindu Temples
26%
Both
27%
Place for Consuming Vegetarian Food
Home Made
Hindu Temples
Both

8. Freudian Theory

9. Low Optimum Stimulation
Level

10. Unreliable
59%
Past Negative
Experience
6%
Unreliable & Other
35%
Other
35%
Reason Behind not Preferring Hotel and Restaurant
Unreliable
Past Negative Experience
Unreliable & Other

11. The Source as the Initiator
(Normative Group)

12. &
Holy Way
of
Cooking
Purity
of
Kitchen

13. Holy Way of Cooking
44%
Purity of Kitchen
43%
Other
13%
Reasons for Considering the Restaurants as Unreliable
Holy Way of Cooking
Purity of Kitchen
Other

14. High Dogmatic Consumers

15. New Business: Hindu Kitchen (Restaurant)
Face 01: Create Brand Value & Distribution Channel
Face 02: Hindu Kitchen & Restaurant

16. Target the
Membership Group
Online Marketing
Make Partnership with Dhakeshwari Temple
Face 01: Create Brand Value & Distribution Channel
Strategic Alliances with
Famous Vegetarian
Restaurant
1. Iskcon Hindu Community
2. Bonani Hindu Community
(Home Delivery & Catering
Service)
1. Santoor Restaurant
2. Watercress Restaurant
3. Tarka, Dhaka
Foreign Customer
1. Indian
2. Sri Lanka
Create Distribution Channel

17. Face 02: Hindu Kitchen & Restaurant
1. Create Physical Entity as Restaurant
2. Create Branches