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How to Reach your
target market with
Instagram
Instagram is a Free Photo application to instantly
share images with followers.
Niche your account and hyper focus on your
clients to create super fans on Instagram.
Finding your niche on Instagram means
developing an account that is specifically for
one type of customer.
If you own multiple businesses, or serve
different types of clientele, creating these
accounts can lead to higher interest and
interaction on your account.
A great example is Birchbox.
They are a subscription based
beauty company.
They have branches of their
company all over the world,
but instead of only using 1
account, they have created
multiple for each region, to
serve that specific market.
I use this method for my own
businesses. I have 3 different
Instagram accounts.
First is @suebzimmerman.
This account is where I post
my personal photos and

inspirations for all my
businesses. It is where I can
share my personality and

inspiration.
The second account I use is
@theinstagramexpert.
This is a featured account.
A feature account is an

account that focuses on one
specific content piece. This is
where I share all my special

tips and tricks about using
Instagram for business.
The last account that I use if
for my brick and mortar
retail store on Cape Cod.
This account,

@suebdo_capecod,
features my customers and
products for the store.
Niche your Instagram account and
feature your business online.
Click Here to Tweet this tip

For more FREE Online Media Tips
Visit http://www.suebzimmerman.com/

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How to reach your target market with Instagram

  • 1. How to Reach your target market with Instagram
  • 2. Instagram is a Free Photo application to instantly share images with followers. Niche your account and hyper focus on your clients to create super fans on Instagram.
  • 3. Finding your niche on Instagram means developing an account that is specifically for one type of customer. If you own multiple businesses, or serve different types of clientele, creating these accounts can lead to higher interest and interaction on your account.
  • 4. A great example is Birchbox. They are a subscription based beauty company. They have branches of their company all over the world, but instead of only using 1 account, they have created multiple for each region, to serve that specific market.
  • 5. I use this method for my own businesses. I have 3 different Instagram accounts. First is @suebzimmerman. This account is where I post my personal photos and inspirations for all my businesses. It is where I can share my personality and inspiration.
  • 6. The second account I use is @theinstagramexpert. This is a featured account. A feature account is an account that focuses on one specific content piece. This is where I share all my special tips and tricks about using Instagram for business.
  • 7. The last account that I use if for my brick and mortar retail store on Cape Cod. This account, @suebdo_capecod, features my customers and products for the store.
  • 8. Niche your Instagram account and feature your business online. Click Here to Tweet this tip For more FREE Online Media Tips Visit http://www.suebzimmerman.com/