Communication Plan

1. Communication Plan

2.  Founded in the year 2015; ZipLoan is an online lending platform; brainchild of
Mr Shalabh Singhal & Mr Kshitij Puri.
 A non-banking finance company (NBFC) registered with the RBI.
 To provide easy and hassle free credit support to small business owners.
 Get working capital for your business growth.

3.  A technology enabled on-line lending platform.
 Established to provide Small Business Loans.
 Has reduced credit assessment period to few minutes compared with up to a
week’s time in a traditional financial institution.

4.  Target Area- Delhi/NCR.
 To maximize ZipLoan awareness as a credible brand.
 To reach the target market as fully as possible.
 Increased web traffic, loan enquiries, app downloads, and application
numbers.
 User friendly website, and mobile app.
 Improved visibility and media coverage.
 Ultimately, communications drive enhanced product, generate lead scores,
ZipLoan’s revenue, and improved consumer base..

5.  Activity by region in Delhi/NCR.
 Age Group- Both Male and females with a running business ;Turnover- 10-30
lakhs; ITR- 2.5– 4 lakhs.
 Primary Audience- Existing and Prospective clients; The media; Experts and
Influencers in the financial technology field (journalists, bloggers, expert
financial technology product reviewers).
 Secondary Audience- Information Seekers.
 Phased Approach.
 Timing and Budget.

6.  A n user centric multiple channel communications model to reach new audiences and maintain existing
clients.
 Website Updation – Collaterals: Presentations, Product Brochures, guides, check lists, product based
offers, templates and so on.
 Online Advertising/Paid Digital - Running PPC campaigns, SEO, SMO, Tags, Social media ads, display
advertising.
 Paid Marketing Ads- Online, Newspapers, Finance and Business Magazines.
 Blogging- Business, Guest, latest trends and so on.
 Social Media Engagement- Finance Blog posts (promoting the product demo); articles; Social media
forum posts to reach followers of business , technology and finance news; Owned, earned and paid
media channels.
 Visual Content Marketing- Photos, banners, posters, Illustrations, presentations, webinars, info-
graphics, designs, diagrams, and many more.
 Presentations- SlideShare presentations embedded in blogs.
 Email Marketing- nurture leads, Newsletter.
 Social Proofs- testimonials, user reviews, customer logos, statistics, media mentions, influencers,
instant messaging.
 Organic Search./Traditional/offline Media channels.
 To gain the third part credibility needed for the brand awareness.
 SMS.
 To engage Industry Advocates/Enthused Technology Activists- speakers at industry events,
commenting in forums, publishing a blog.
 Targeting Niche Enthusiasts- Passionate bloggers, avid technology non- professionals, sharing on
social channels, online reviews, discussions forums, real- world events, and so on.

7.  ZipLoan's website as a customer ‘application’ rather than just for information.
 Full responsive to all user’s devices- desktop, laptop, mobile, or tablet.
 Content designed and embedded with the most relevant keywords, and visual
elements- Product Brochure; Product Video Update; User Guide; Blog site etc.
 SEO and tag building.
 Social Media Engagement- Facebook; Twitter, Instagram, YouTube, Google+,
Pinterest.
 Mention about website hits.
 Satisfied Customers sections- served clients like.
 ZipLoan in News Section.
 Live Chat with us!
 Quarterly Newsletters- Stay tuned to the latest updates and offers by ZipLoan.
 Knowledge Centre- Success Stories and More Stories; Glossary Section-
Financial Terms and Definitions used in the App.

8.  Initially targeting more content generation and updation which later can be
reduced to articles published twice per week.
 Stay tuned to our blog for latest news and trends affecting SME.
 Article entailing information about ZipLoan, and its workings-The Problem
ZipLoan solves; How to file loan application, documents to be uploaded,
documents required, and so on.
 Constantly in touch with Sales team to address topics and issues prioritizing
customers complains and feedback.
 Introduction of Guest blog section.

9.  All about ZipLoan.
 Easiest way to e-File Income Tax Return.
 Credit Score: What You Need to Know.
 Making your Business more Bankable.
 Check-lists of documents required for Business Loans.
 Social Media- Yes, you can sell here!
 How Online lending has changed small businesses growth story.
 ZipLoan’s growth strategy!
 ZipLoan- A name you can bank upon!

10.  Facebook, Pinterest; LinkedIn; Twitter; YouTube; Instagram.
 Active ZipLoan’s page with regular posts, videos, ads.
 Key words and Hash tags on posts written.
 Prompt reply to any enquiry.
 Member of aligned group and communities.

11.  With Publications and Sites such as Facebook, Business Wire India.
 SEO and tag building.
 PPC Advertising- Google, other search engines, social media channels.
 Keywords Targeting.
 Google AdWords/Analytics.
 Yahoo/Bling.
 News Feed Ads- Facebook and Twitter ads.
 Banner ads.
 Email Marketing.

12.  https://www.onlineprnews.com/
 http://www.prnewswire.co.in/
 http://www.indiaprwire.com/
 http://businesswireindia.com/

13.  Active participation in Industry Events/Exhibitions/ Seminars-
 http://www.nsic.co.in/exhibitions.asp
 "Techmart" exhibition by NSIC
 http://www.expo.franchiseindia.com/funding-zones.php
 Advertising tie-up’s with
 https://smallbiztrends.com/small-business-resource-center
 http://indiamicrofinance.com/
 Need to follow
 Ministry of MSME (@minmsme) ·Twitter
 http://www.wasmeinfo.org/
 Community or lending groups
 http://smepost.com/
 Tech Online Publications
 Technology Issue Magazine- http://technologyissue.com/
 Tech in Asia
 Techstory
 Target Business tie-up’s with
 Promotion Campaigns like Refer a friend, and earn; add-ons to on time loan payers, Link with
initiatives- Loan for Women.
 Vendors- Wedding Planners;, travel agents, Grocery one stop shops, Government’s Skill Development
Programmes and, so on.
 Banner/Posters near business hubs- Chandni Chowk, Azadpur Mandi, Karol Bagh, Kamla Nagar,
Lajpat Nagar, GK, Cyber Hub, South Ex etc.

14.  http://techcircle.vccircle.com/2016/10/12/exclusive-online-lending-platform-ziploan-raises-
seed-funding-led-by-growx/
 http://www.iamwire.com/2016/10/fundingwire-faballey-raises-2m-in-series-a-ziploan-
raises-seed-round-more/142384
 http://delhi.techstartup.in/news/online-lending-platform-ziploan-raises-seed-funding-led-
growx/
 http://www.dealstreetasia.com/stories/india-dealbook-84-55493/
 http://techstory.in/14102016-growx-ventures-invest-ziploan/
 https://inc42.com/flash-feed/ziploan-funding/
 http://m.dailyhunt.in/news/india/english/inc42-epaper-
inc/growx+ventures+invests+in+online+credit+platform+ziploan-newsid-59059152
 http://www.bloombergquint.com/technology/2016/10/16/startup-street-aerospace-startup-
tests-rocket-escape-system
 http://nternet.in/exclusive-online-lending-platform-ziploan-raises-seed-funding-led-by-
growx/amp
 http://technologyissue.com/2016/10/16/ziploan-funded/
 http://enablersinvestment.com/online-lending-platform-ziploan-raises-seed-funding-led-by-
growx/
 http://newsdog.today/a/article/57ff918312907115a8add4fe/

15.  How customer search- using mobile advice or desktop?
 How mobile users and search crawlers see company’s content?
 How’s targeted content performing?
 Do they face any technical challenges whole using our mobile app?
 Do they find app to be user friendly?
 What improvements they would like to seek in the product?
 Result:
 Good exercise in building customer trust and brand value.
 Customer feedback directly leads to enhanced and improved product.
 Better growth strategy.

16.  Recommended a communication strategy that makes the best use of
advertising, PR, news media, and direct mail.
 Increased Product Awareness.
 Enhanced customer data base.
 Improved successful customers loan approval rate.
 Trusted brand name.
 ZipLoan’s revenue generation.
 Satisfied and Happy customers.