9 Digital Marketing
Trends To Watch
Out For in 2020
By Sujoy Mukherji

Table of Content
● Introduction
● What is Digital Marketing
● Visual Content Marketing
● The Rise of AI
● Influencer Marketing
● The Importance of IGTV
● Personalized Marketing
● Voice Search SEO
● Ephemeral (Short-Lived) Content
Marketing
● Messenger & Chatbot Marketing
● User Generated Content (UGC)
● Visual Search
● Conclusion

Technology is progressing so fast that sometimes it’s
hard for us to catch up, especially in the field of Artificial
Intelligence (AI).
Users are now able to share information so easily with
the click of a button.
Most of this information could be related to general brand
awareness or promotion of a service.
The internet today has become an important playground
for Small Business Entrepreneurs (SME’s) to generate
ROI, so digital marketing can’t be ignored.
Competition is always out there, and businesses should
be well prepared with the latest trends.
Introduction
Image Source: eMarketer

Digital Marketing is defined as an online platform where
one can advertise their products and services on the
internet or any other digital medium.
As a subset of traditional marketing, digital marketing goes
beyond the internet to include Short Message Service
(SMS), Simple Notification Service (SNS), search engine
optimization (SEO), electronic or interactive billboards and
other online ads (such as banner ads) to promote products
and services.
This would involve conducting various promotional activities
such as Content Marketing, Blogging, SEO, Web
Designing, Social Media Marketing, Mobile Marketing,
Email Marketing, and a few more.
Digital marketing is the key to connect businesses with
their customers over the internet.
What is Digital
Marketing?

In the year 2020, we will see more of the visual content
in the marketing world.
The rise of visual content marketing is nothing new and it
has been in the marketing world business for a while
now.
More companies are taking advantage of new visual
forms and using them as their prime marketing tool
tactic.
So, Why Visual Content Marketing is Effective?
Visual marketing is and should be an integral part of any
business marketing strategy.
We, humans, tend to absorb more visual content well.
I would say 90% of the information which gets in our
brain is visual, and most marketers are already taking
note of this.
Trend 1: Visual
Content Marketing
Image Source: Financesonline.com

We all know that AI shall be playing a very vital role in the
coming years.
And it will even have a greater impact this 2020.
So, what is AI?
In simple terms, AI (Artificial Intelligence) is a broad area of
computer science that makes machines and software feel
like they have human intelligence.
Experts predict that the future of AI could have a direct
impact on economies.
When I say having a direct impact on economies, the use
of AI will increase global GDP by up to 14% between now
and 2030, the equivalent of an additional $15.7 trillion
contribution to the world economy.
Trend 2: The Rise
of AI

“Artificial Intelligence is the biggest
commercial opportunity for companies,
industries, and nations over the next
few decades” according to
Techgrabyte

Implementation of AI
in Social Media
If we look at Facebook, using AI tools like chatbots and
Facebook Messenger helps your business to communicate
with your customers and keep fans up to date in any hot
trending topic or event.
It even allows you to interact with people who may not like
your Page (yet). Powerful, isn’t it?
Although chatbots may seem a little daunting to set up,
within your Facebook Page messaging option, you can set
up instant replies, and lay down scenarios for frequently
asked questions, which may save you tons of time working
on your business promotion.
Furthermore, Messenger bots can be used for lead
nurturing, retaining customers, and sharing your
knowledge, depends on your route to approach your hard-
earned audiences.
Facebook Marketing Hack: Example of using
Messenger Bots

A lot of research has shown that 2019 was an amazing
year for Influencer Marketing.
In this present period, influencer marketing is now the
mainstream for a lot of people to consider it to be a
legitimate extension of content marketing.
It’s also considered to be one of the most effective means
of content delivery.
Influencer marketing has experienced rapid growth and
development in recent years.
In recent times, almost everyone with a decent following on
social media platforms, namely, Instagram and YouTube
can be an influencer.
Trend 3: Influencer
Marketing

The world of Influencer
Marketing is rapidly evolving
so marketers needs to stay
updated on the latest trends

The popular social media platform, Instagram revealed
IGTV to be the version of YouTube last year.
It’s expected by the year 2020, IGTV will continue in
Instagram’s footsteps and become a center of influencer
marketing. IGTV is a great platform for companies to reach
out to their customers.
By creating content that gives value such as creating
tutorials and how-to videos are where most Instagrammers
are engaging.
Businesses providing tutorials on IGTV shall be able to
interact with their target audiences who watch their video
and leave comments directly if they do not understand a
particular step.
With the power of AI, marketers will know where exactly to
target their target audiences or be active every day in
making a story or post content frequently.
Trend 4: The
Importance of IGTV

With the power of AI, marketers
will know where exactly to target
their target audience or be active
everyday in making a story or post
content frequently.

Personalization is all about understanding the behavior of
your audience and offering products based on assumptions
and the user’s past purchase history.
With the assistance of AI, marketers will be able to
understand their customers preferences and past purchase
buying behaviors.
This shall allow marketers to showcase their products as
per their customer’s needs or mention that in a
Recommendations tab.
Trend 5:
Personalized
Marketing
Image Source: Accenture

According to Google, over 70% of
online purchases will begin with
Search. So, when people type a
specific keyword or keyphrase
into the search engine they will be
showing some sort of Intent.

Get Personalized with Email
Marketing
Personalization
can improve
Open Rates and
boost Revenue
by 760%.
Email Marketing is a great
way for businesses to stay
in touch with your new and
existing clients (customers)
One study shows that
personalized email
campaigns receive 29%
higher email open rates
and 41% higher click-
through rates than
traditional emails with no
form of personalization.
Resource Article: Win Over Your Subscribers by Your Welcome Email

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Digital Marketing Trends To Watch
Out For In 2020

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