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9 Digital Marketing Trends To Watch Out For In 2020

  1. 9 Digital Marketing Trends To Watch Out For in 2020 By Sujoy Mukherji
  2. Table of Content ● Introduction ● What is Digital Marketing ● Visual Content Marketing ● The Rise of AI ● Influencer Marketing ● The Importance of IGTV ● Personalized Marketing ● Voice Search SEO ● Ephemeral (Short-Lived) Content Marketing ● Messenger & Chatbot Marketing ● User Generated Content (UGC) ● Visual Search ● Conclusion
  3. Technology is progressing so fast that sometimes it’s hard for us to catch up, especially in the field of Artificial Intelligence (AI). Users are now able to share information so easily with the click of a button. Most of this information could be related to general brand awareness or promotion of a service. The internet today has become an important playground for Small Business Entrepreneurs (SME’s) to generate ROI, so digital marketing can’t be ignored. Competition is always out there, and businesses should be well prepared with the latest trends. Introduction Image Source: eMarketer
  4. Digital Marketing is defined as an online platform where one can advertise their products and services on the internet or any other digital medium. As a subset of traditional marketing, digital marketing goes beyond the internet to include Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards and other online ads (such as banner ads) to promote products and services. This would involve conducting various promotional activities such as Content Marketing, Blogging, SEO, Web Designing, Social Media Marketing, Mobile Marketing, Email Marketing, and a few more. Digital marketing is the key to connect businesses with their customers over the internet. What is Digital Marketing?
  5. In the year 2020, we will see more of the visual content in the marketing world. The rise of visual content marketing is nothing new and it has been in the marketing world business for a while now. More companies are taking advantage of new visual forms and using them as their prime marketing tool tactic. So, Why Visual Content Marketing is Effective? Visual marketing is and should be an integral part of any business marketing strategy. We, humans, tend to absorb more visual content well. I would say 90% of the information which gets in our brain is visual, and most marketers are already taking note of this. Trend 1: Visual Content Marketing Image Source:
  6. We all know that AI shall be playing a very vital role in the coming years. And it will even have a greater impact this 2020. So, what is AI? In simple terms, AI (Artificial Intelligence) is a broad area of computer science that makes machines and software feel like they have human intelligence. Experts predict that the future of AI could have a direct impact on economies. When I say having a direct impact on economies, the use of AI will increase global GDP by up to 14% between now and 2030, the equivalent of an additional $15.7 trillion contribution to the world economy. Trend 2: The Rise of AI
  7. “Artificial Intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” according to Techgrabyte
  8. Implementation of AI in Social Media If we look at Facebook, using AI tools like chatbots and Facebook Messenger helps your business to communicate with your customers and keep fans up to date in any hot trending topic or event. It even allows you to interact with people who may not like your Page (yet). Powerful, isn’t it? Although chatbots may seem a little daunting to set up, within your Facebook Page messaging option, you can set up instant replies, and lay down scenarios for frequently asked questions, which may save you tons of time working on your business promotion. Furthermore, Messenger bots can be used for lead nurturing, retaining customers, and sharing your knowledge, depends on your route to approach your hard- earned audiences. Facebook Marketing Hack: Example of using Messenger Bots
  9. A lot of research has shown that 2019 was an amazing year for Influencer Marketing. In this present period, influencer marketing is now the mainstream for a lot of people to consider it to be a legitimate extension of content marketing. It’s also considered to be one of the most effective means of content delivery. Influencer marketing has experienced rapid growth and development in recent years. In recent times, almost everyone with a decent following on social media platforms, namely, Instagram and YouTube can be an influencer. Trend 3: Influencer Marketing
  10. The world of Influencer Marketing is rapidly evolving so marketers needs to stay updated on the latest trends
  11. The popular social media platform, Instagram revealed IGTV to be the version of YouTube last year. It’s expected by the year 2020, IGTV will continue in Instagram’s footsteps and become a center of influencer marketing. IGTV is a great platform for companies to reach out to their customers. By creating content that gives value such as creating tutorials and how-to videos are where most Instagrammers are engaging. Businesses providing tutorials on IGTV shall be able to interact with their target audiences who watch their video and leave comments directly if they do not understand a particular step. With the power of AI, marketers will know where exactly to target their target audiences or be active every day in making a story or post content frequently. Trend 4: The Importance of IGTV
  12. With the power of AI, marketers will know where exactly to target their target audience or be active everyday in making a story or post content frequently.
  13. Personalization is all about understanding the behavior of your audience and offering products based on assumptions and the user’s past purchase history. With the assistance of AI, marketers will be able to understand their customers preferences and past purchase buying behaviors. This shall allow marketers to showcase their products as per their customer’s needs or mention that in a Recommendations tab. Trend 5: Personalized Marketing Image Source: Accenture
  14. According to Google, over 70% of online purchases will begin with Search. So, when people type a specific keyword or keyphrase into the search engine they will be showing some sort of Intent.
  15. Get Personalized with Email Marketing Personalization can improve Open Rates and boost Revenue by 760%. Email Marketing is a great way for businesses to stay in touch with your new and existing clients (customers) One study shows that personalized email campaigns receive 29% higher email open rates and 41% higher click- through rates than traditional emails with no form of personalization. Resource Article: Win Over Your Subscribers by Your Welcome Email
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