CSR incorporation in an Industry- CSR Initiative

CORPORATE
SOCIAL
RESPONSIBILITY
INCORPORATION IN
AN INDUSTRY
HUMAN RESOURCES MANAGEMENT
SHOULDCONSIDERWHILE IMPLEMENTING
CSRINITIATIVE
Presented by Suma HVenkatagiri

TABLE OF CONTENT
07 CSRPROCESS
03 METHODS OF CSRPROGRAM
04 BENEFITS OF CSRPROGRAM
06 CSRPLANNING & STRATEGIZING
09 FACTORS TO CONSIDERFORIMPLEMENTING CSR
PROGRAMIN ANY BUSINESS
08 KEY CHALLENGES IN EXECUTING CSRPROGRAM
01 INTRODUCTION
02 CSR& SUSTAINABILITY
05 GLOBAL PRINCIPALS ANDGUIDELINES
10 RECOMMENDATIONS

07 CSR PROCESS
03 METHODS OF CSR
04 BENEFITS OF CSR PROGRAM
06 CSR PLANNING & STRATEGIZING
09 FACTORS TO CONSIDER FOR CSR IN ANY BUSINESS
08 KEY CHALLENGING IN EXECUTING CSR
02 CSR & SUSTAINABILITY
05 GLOBAL PRINCIPALS AND GUIDELINES
10 RECOMMENDATIONS
07 CSRPROCESS
01 INTRODUCTION
10 RECOMMENDATIONS

4
INTRODUCTION
 an organization’s initiatives to assess and take responsibility for the company's effects on environmental and social
wellbeing.
 a concept that reduces cost and risks, increases the brand value and reputation, effectiveness and the efficiency of
employees, improves transparency, and clarity in the working environment of the business house
Defined in its broadest definition should be the relationship between global
corporations, governments of countries and individual citizens.

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07 CSR PROCESS
03 METHODS OF CSR
10 RECOMMENDATIONS
07 CSRPROCESS
01 INTRODUCTION
10 RECOMMENDATIONS

6
CSRANDSUSTAINABILITY
The motivations of companies to address corporate responsibly and sustainability varies widely from instrumental
approaches using responsible practices as a means of maximizing profits to intrinsic approaches committing the
company to upholding its values and principles irrespective of the impact on financial performance.
The main business drivers are:
To build strong brand and reputation
Employer of choice
Market position
Trust of the financial markets and increased shareholder value
New ‘green’ products, services and emerging into new market

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07 CSR PROCESS
03 METHODS OF CSR
10 RECOMMENDATIONS
07 CSRPROCESS
01 INTRODUCTION
10 RECOMMENDATIONS

8
METHODS OF CSR
 CONTRACT
 CHARITY
 CREATE YOUR OWN
Create your own

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07 CSR PROCESS
03 METHODS OF CSR
10 RECOMMENDATIONS
07 CSRPROCESS
01 INTRODUCTION
10 RECOMMENDATIONS

10
BENEFITS OF A ROBUST CSRPROGRAM
As the business environment gets increasingly complex and stakeholders become vocal about their expectations,
good CSR practices can bring in greater benefits;
Attracting and Retaining Employees
Communities as Suppliers
Enhancing Corporate Reputation
License to Operate
Otherbenefits include: media interest and good reputation, winning new businesses, differentiating yourself from the
competitors, access to funding opportunities, etc.

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07 CSR PROCESS
03 METHODS OF CSR
10 RECOMMENDATIONS
07 CSRPROCESS
01 INTRODUCTION
10 RECOMMENDATIONS

12
GLOBAL PRINCIPALS ANDGUIDELINES
1） UNGC
UNGC is world’s largest corporate citizenship initiative with the objective to
mainstream the adoption of sustainable and socially responsible policies
by businesses around the world.
Covers four broad areas:
 Human Rights
 Labor Rights
 Environment
 Governance or Anti-Corruption

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2） ILO’s tripartite declaration of principles on multinational
enterprises and social policy
Is a voluntary declaration whose adoption by governments, employers and
multinational organizations is encouraged, with the intention of further
ensuring labor and social standards
Focus is on core labor standards such as:
 freedom of association and the right to collective bargaining Labor
Rights
 industrial relations
 employment opportunities

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3） OECD
OECD Guidelines for multinational enterprises elaborate on the principles
and standards for responsible business conduct for multinational
corporations. They include areas such as employment, human rights,
environment, information disclosure, combating bribery, consumer
interests, science and technology, competition and taxation.

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4） Institute of Social and Ethical Accountability
This is a series of standards which enable organizations to become
accountable, responsible and sustainable.
It consists of the following;
AA1000 accountability principles (AP) standard
AA1000 assurance standard (AS)
AA1000 stakeholder engagement (SE) standard.

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5） SAI- Social Accountability Standard
SAI is the auditable social certification standard.
It is based on ILO, UN and national law conventions, and adopts a
management system approach in order to ensure that companies that
adopt this approach also comply with it. The nine basic elements of this
standard include: child labor, forced and compulsory labor, health and
safety, freedom of association and the right to collective bargaining,
discrimination, disciplinary practices, working hours, remuneration and
management systems.

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6） ISO26000: Social responsibility
A guidance tool provided by the ISO which enables organizations to
understand the meaning and significance of social responsibility. It is
important to note that this is not a certification but only a guiding tool.
Hence, organizations which comply with these standards are self-
certified.
It covers six core areas of social responsibility, including
human rights
labor practices
environment
fair operating practices
consumer issues community involvement and development.
This ensures a holistic approach to the concept of social responsibility
and sustainable development.

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7） OECDCSRpolicy tool
Aims to help companies gain insight into their current CSR activities,
assess its value and determine other CSR activities that can be
employed. This policy tool is based on the OECD Guidelines and the
ISO26000 implementation guidelines. The result of the policy tool is a
complete CSR policy, including an action plan with tasks,
responsibilities and a communication strategy plan.

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8） Global Compact Self-Assessment Tool
An easy-to-use guide designed for use by companies of all sizes and
across sectors committed to upholding the social and environmental
standards within their respective operations. The tool consists of 45
questions with a set of three to nine indicators for each question. It
consists of a ‘management section’ and four other sections, including
human rights, labor, environment and anti-corruption that relate to the
principles of the UN Global Compact.

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07 CSR PROCESS
03 METHODS OF CSR
10 RECOMMENDATIONS
07 CSRPROCESS
01 INTRODUCTION
10 RECOMMENDATIONS

21
PLANNING ANDSTRATEGIZING
 Employees
 Community
 Green Products
 Energy and
Climate
 Recycling
 Waste
 Water
 Corporate
Governance
 CSR Governance
 Green Incentives
and Low Carbon
Innovations
 Smart Strategies
 Reports
 Website disclosure
 Stakeholder Engagements
 Socially Responsible
Investment
 Innovations

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07 CSR PROCESS
03 METHODS OF CSR
10 RECOMMENDATIONS
07 CSRPROCESS
01 INTRODUCTION
10 RECOMMENDATIONS

24
07 CSR PROCESS
03 METHODS OF CSR
10 RECOMMENDATIONS
07 CSRPROCESS
01 INTRODUCTION
10 RECOMMENDATIONS

25
KEY CHALLENGES IN EXECUTING CSRINITIATIVE

26
07 CSR PROCESS
03 METHODS OF CSR
10 RECOMMENDATIONS
07 CSRPROCESS
01 INTRODUCTION
10 RECOMMENDATIONS

27
FACTORS TO CONSIDERFORCSRIN ANY BUSINESS

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07 CSR PROCESS
03 METHODS OF CSR
10 RECOMMENDATIONS
07 CSRPROCESS
01 INTRODUCTION
10 RECOMMENDATIONS

29
RECOMMENDATIONS
 Creation of awareness about CSR initiatives to general public, along with stakeholders including the media to
highlight the good work done by corporate houses in this area.
 Address the issue of building effective bridges amongst all important stakeholders for the successful
implementation of CSR initiatives
 Involve SME’s to participate in the CSR initiative, as only medium and large corporates are involved right now
 Actively consider CSR interventions in rural areas on education, health, girl child and child labor as this will directly
benefit rural people, as corporates are concentrating only in Urban areas right now
 The Government should consider rewarding and recognizing corporate houses and their partner non-governmental
organizations implementing projects that effectively cover the poor and the underprivileged
 Introducing CSR program in study curriculum especially at Business Schools
 Avoid duplication of the program from different companies in same geographical space with similar initiatives

CSR incorporation in an Industry- CSR Initiative

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CSR incorporation in an Industry- CSR Initiative