10. 10
1. The golden
circle
2. This is not
opinion, this
is biology
3. Clarity,
discipline
and
consistency
A WHY is just a believe, HOW are the
actions we take to realize that belief and
WHAT’s are the results of those believes
Clarity of
why
Discipline
of how
Consistency
of what
12. Its hard to lead when those
whom you are supposed to
be leading are not inclined to
follow – LEADERS NEED A
FOLLOWING
12
▪ The only difference between you and
the cavemen is the car you drive.
▪ Give’em a cathedral .
▪ Real trust comes from the things you
can’t see
14. 4.
How to rally
those who
believe
• Start with WHY, but
know HOW
• Know WHY, know
HOW then WHAT?
• Communication is
not about speaking,
its about listening
14
15. Start with WHY, but
know HOW
15
1.Energy excites, charisma
inspires.
2.Those who know WHY need
those who know HOW
17. Communication is not
about speaking, its
about listening
17
• 1.“It symbolizes who I am”
• 2.The celery test
• 3.The more celery you use, the
more trust you earn
19. 19
“Achievement is something you
reach or attain, like a goal.
Success comes when we wake up
every day in that never ending
pursuit WHY we do WHAT we
do.”
When WHY goes
fuzzy
22. The origins
of a WHY
22
WHY comes from looking
• It’s a process of discovery not invention.
I am failure
• Adding fuel to fire
To inspire people to do things that inspire them
• So that together we make change