Pantaloon project ppt

`
Presented By-
Suman Kumar
PGDM (Trimester - 4)
G.L.Bajaj Institute of Management &
Research
(Greater Noida)
Presented To-
Mr. Avnish Parihar
Store Manager
Pantaloon Fashion Retail
Ltd
(Saket, New Delhi)Sumankumar.glbimr@yahoo.com

Project On
Sumankumar.glbimr@yahoo.com

1. Introduction of Pantaloon-4 to 6
2. Vision & Mission -7 to 8
3. History- 9 to 10
4. Major Players- 11
5. Pantaloon Retail Mktg-12 to 13
6. Offering Products- 14 to 15
7. C.R.M- 16 to 18
8. SWOT Analysis- 19 to 22
9. Leadership & Styles – 24 to 31
10. Honey At a Glance- 32 to 33
11. Honey Product Line- 34
12. U.S.P of Honey – 35 to 40
13. Retail Floor Process- 41
14. Visual Merchandising- 42 to 46
15. Merchandise Presentation- 47
16. Retail Fixtures- 48 to 52
17. STP of Honey
18. Customer Loyalty Program- 57
19.
19. What is Payback- 58
20. Benefits of Pantaloon through Pay Back-
59
21. Benefits of Customers through PBGC-
60 to 63
22. Growth of Honey- 64
23. Consumer Behavior Defined- 65
24. Consumer Behavior during Purchasing-
66 to 68
25. Marketing Mix Defined- 69 t0 70
26. SOP at Pantaloons- 72
27. Sales Analysis & Customer Entry- 73 to
76
28. Hot Spot Products & Places- 77
29. Research Methodology & Objectives- 78
to 79
30. Data Analysis & Interpretation- 80 to 96
31. Finding through Data Analysis- 99 to 100
32. My Contribution during SIP- 101
33. Suggestions for Pantaloons- 102 to 103
34. Thank You- 104Sumankumar.glbimr@yahoo.com

 Pantaloon Fashion Retail Limited, is India‟s leading
retailer that operates multiple retail formats in both the
value and lifestyle segment of the Indian consumer
market
 Headquartered in Mumbai (Mumbai),
 The company operates over 12 million square feet
of retail space
 1000 stores across
 73 cities in India and
 Employs over 35,000 people

 Pantaloons is the among India's
largest chains of fashion stores
 Pantaloons Fresh Fashion,
with its focus on 'fresh look,
feel and attitude'
 Pantaloon offers, trendy and hip
collections that are in sync with
the hopes and aspirations of
discerning young and 'young-at-
heart' consumers.

 Pantaloons Fresh Fashion stores
have presence with stores not just in
Metros but also in smaller towns
 All stores have a wide variety of
categories like casual wear, ethnic
wear, formalwear, party wear and
sportswear for Men, Women and
Kids.
 Pantaloons Fresh Fashion stands
out as a fashion trendsetter, on the
lines of how fashion is followed
internationally
 This 'fresh fashion' destination allows
customers to shop for the latest in
fashion apparel and accessories
throughout the year in an attractive
and visually stimulating ambience

Company Vision:
 Pantaloons shall deliver Everything, Everywhere, Every
time for Every Indian Consumer in the most profitable
manner
 Indian Consumer in the most profitable manner
Company’s Mission :
 We shall infuse Indian brands with confidence and
renewed ambition
 We shall be efficient, cost- conscious and committed to
quality in whatever we do
 We shall ensure that our positive attitude, sincerity,
humility and united
determination shall be the driving force to make us

 Originally incorporated as Manz Wear Private
Limited on October 12, 1987.
 The Company‟s name was changed to Manz Wear
Limited on September 20,1991, further to Pantaloon
Fashions (India) Limited on September 25, 1992
and to Pantaloon Retail (India) Limited on July 7
1999
 Pantaloon comes from the Italian word pantalone,
which in turn was derived from a character in a
seventeenth century comedy play.
 First open showroom in Kolkata

 1987 Company incorporated as Manz Wear Private
Limited, launch of Pantaloons trouser, India‟s first
formal trouser brand
 1992 An initial public offer (IPO) was made in the
month of May
 1997 Pantaloons, India‟s family store, launched in
Kolkata
 2001 Big Bazaar, Is se sasta aur accha kahi nahin,
India‟s first hypermarket chain, launched
 2002 Food Bazaar, the supermarket chain, is
launched
 2007 Future Group crosses the $1 billion turnover

 Shopper Stop
 Lifestyle
 Bharti Wal-Mart
 Wills Lifestyle

Any organization selling
goods & service to final
consumer _ it is a
manufacturer wholesaler, or
retailer – is doing retailing.

 Winning the Hearts of Indian Consumers
 Pantaloon Retail makes every effort to delight
its customers
 Tailoring store formats to changing Indian
lifestyles and adapting products and services to
their desires
 Pantaloons operate some of India‟s most
popular retail formats. Across value and
lifestyle segments
 Pantaloons multi-format retail strategy caters to
all the consumption needs of a wide cross-
section of Indian consumersSumankumar.glbimr@yahoo.com

PRODUCT OFFERINGS
MEN’S WEAR
• John Miller
• JM Sports
• Bare Denim
• Rig
• Ajile
• Lombard
• T-2000
• Bare Leisure
LADIES WEAR
•Honey
•Bare Denim
•Akkriti
•Annabelle
•Ajile
•Rig
KID’S WEAR
•Chalk
•Bare 7214
•Aakriti
ACCESSORIES
•Cosmetics
•Stationary for kids
•Books &
Magazines

 Customer relationship
management (CRM)
 A model for managing a company‟s
interactions with current and
future customers
 CRM systems for marketing track and
measure campaigns over multiple
channels, such as email, search, social
media, telephone and direct
 Customer Relationship Management
(CRM) is an information industry term
for methodologies, software, and
usually internet capabilities that help an
enterprise manage customer

To survive in the tough competition Pantaloon
uses different strategies to attract customers and to
retain them.
Ex:-
 Events
 Fests
 Loyalty programs
 Gift Vouchers

The activities in Pantaloons over Customer
Relationship Management is
 To satisfy the customer and make the customer
to be a loyal customer by providing various
services
 Conducting activities in some occasions on
special days like Women„s day, independence
day, Fashion Friday & Holidays

STRENGTHS
 Pioneer in the industry, largest market share and capitalization
 Reputation for value for money(Competitive pricing convenience and a
wide range of products all in one store
 Presence in major cities
 Highly Strategic human resource management and development, It
invests time and money in training people, and retaining them
 Most trusted and respected brand by the consumers
 Being financially strong helps pantaloons retail India deal with any
problems, ride any dip in profits and out perform their rivals
 Development and Innovation are high at Pantaloons India with regards
to it products and consumer preferences and lifestyle changes which
keep its ahead of it competitors.Sumankumar.glbimr@yahoo.com

WEAKNESSES
 Pantaloons does not function internationally, which has
an effect on success
 PFRL is the World‟s largest grocery retailer and control of
its empire, despite its IT advantages, could leave it weak
in some areas due to the huge span of control
 Since Pantaloons Fashion Retail Ltd sell products across
many sectors, it may not have the flexibility of some of its
more focused competitors
 Each business line faces competition from specialty
companies as -

OPPERTUNITIES
 Huge untapped market
“ (The Indian middle class is already 70 Crore & is projected to grow
to over 90 Crore by 2014 making India one of the largest consumer
markets of the world)”
Less of organized retail
 To take over, merge with, or form strategic alliances with other global
retailers, focusing on specific markets
 New locations and store types offer PFRL opportunities to exploit
market development.(Diversification into insurance , property, and
variety of products and stores)
 Opportunities exist for PFRL to continue with its current strategy of
large, super centres
 Rural Retailing

THREATS/CHALLENGES
 Being number one means that you are the target of competition
 Extra competition and new competitors entering the market
 A slow economy or financial slowdown could have a major impact on
pantaloons retail India business and profit
 Consumer lifestyle changes could lead to less of a demand for
pantaloons retail India products/services
 Price wars between competitors, price cuts and so on could damage
profits for pantaloons retail India
 The actions of a competitor could be a major threat against
pantaloons retail India, for instance, if they bring in new technology
or increase their workforce to meet demand
 Shopping Culture: Shopping culture has not developed in India as
yet. Even now malls are just a place to hang around with family and
friends and largely confined to window-shopping.
 If unorganized retailers are put together, they are parallel to a large
supermarket with little overheads, high degree of flexibility in
merchandise, display, prices and turnover.

What is Leadership ?
 A process by which a person
influences others to
accomplish an objective and
directs the organization in a
way that makes it more
cohesive and coherent
 Leadership is a process
whereby an individual
influences a group of
individuals to achieve a

Mr. Avnish Parihar has Leadership Skills
which make difference from others as :
1. To accomplish goals
2. To conduct meetings
3. To manage conflict and negotiate
4. To solve problems
5. To identify strengths and weaknesses

Mr. Avnish Parihar has Leadership Skills
which make difference from others as :
 Decision-making skills
 Planning skills
 Organizing skills
 Leading skills
 Controlling skills

Mr. Avnish Parihar has Leadership Styles :
1. Transformational Leadership Style :
 Transformational Leadership is about Change
Innovation and entrepreneurship
 Inspire Followers, Gain their trust & help to
accomplish the organization goals
 Encourage the followers to view problems differently
and feel responsibility in helping to solve them
 Ex- Steve Jobs
Steve JobsSumankumar.glbimr@yahoo.com

2. Charismatic Leadership style:
 Charismatic Leaders are often thought of as
heroes that are able to use their personal allure to
lead others
 Ability to make sense the gap between what an
organization is delivering to its followers, and what
the followers need from an organization
 Ability to use their personal charm to get things done
 Ex- Amitabh Bachhanb Amitabh Bachhan

3. Transactional Leadership style :
 Transactional leaders use reward & punishment
to influence the performance of their followers
 They accept goals, structure, and the culture of
the existing organization
 Believe in rules, regulations, structured,
systems & procedures
 Ex- When people have agreed to do a job upon
their expectations, they provides all authority to
their manager

4. Situational Leadership Style:
 Assumption
Situational Leadership is all about The
best action of the leader depends on a
range of situational factors
 Style
When a decision is needed, an effective
leader does not just fall into a single
preferred style, such as
using Transactional as well
as Transformational Leadership.
In practice, as they say, things are not

 Honey A Pantaloon Brand, very
frequently selling product
 Brand is identified for its different-
different range of fashion clothing
 Honey tries to full-fill every growing
girl‟s aspiration, in terms of clothing
 A part of Ladies Western Department

Honey Brand Keeps 4 MC
(Merchandise Code)
 2345- Power Pricing Tees
(Honey)
 2290- T- Shirts
 2265- Blouse
 2277- Bottom

Honey Power
Pricing T-Shirts
MC- 2345
Honey
T-Shirts
MC- 2290
Honey
Bottom
MC- 2277
Honey
Blouse
MC- 2265
• PRINTED
T- SHIRTS
• MESSAGE
T-SHIRTS
•Printed T-
Shirts
•Graphic T-
Shirts
•Message T-
Shirts
•Party T-
Shirts
•Colour
•Printed
•Sleve
Less
•All Over
Floral
Printed
• Smoking
Top
• Trouser
• Printed
Trouser
• Legging
• Shorts
• Skirts
• Fashion
Haram
• Militry
Paint

 The unique selling proposition (USP), or unique
selling point, is a marketing concept
 Identifying what is truly unique about any product and
service offering
 A unique selling proposition (USP) is a statement that
explains how your business is different from everyone
else in the market
 USP tells your customers how you can better meet
their needs and what makes you special
 Unique selling propositions to the customer that
convinced them to switch brands
 USP must create a real and perceived advantage in
customer‟s mind
 USP also define the Features of products that
differentiate from rivals

POWER PRICING TEES -
 MC 2345
 Message Tees

TEE SHIRTS
 MC 2290
 Message Tees
 AOP Tees
 Photography Printed
 Cru Neck
 Sleeve / Sleeve Different Types

BLOWS
 MC 2265
 Switch dot/ Colour Flower
Printed
 Hem Elastics Cated
 Sleeve (Freel)
 Printed Blouse
 Round Neck
 Design Tie-up
 Sleeve / Sleeve Different
TypesSumankumar.glbimr@yahoo.com

BOTTOMS includes Shorts,
Trouser, Leggings, Paints &
Skirts
 Printed Bottom
 Colorful AOP
 Side Pocket/ Back Side Pocket
 Plain/ Colorful
 Hem Design Paint
 Belt Cover
 Full/ Ankle length
 Skirts- Full Length/ Short LengthSumankumar.glbimr@yahoo.com

1. Mumbai Warehouse send the
merchandise to Saket Ware House
which is near to the Store
2. Quantity Check & Indoor of
Merchandise
3. Quantity Check & Outdoor of
Merchandise through the Cartoon for
the Floor (D.M. & Security should be
there)
4. Tagging, Hanging, Paper Pilling &
Ironing (if require) on the floor
5. Two Types of Tagging- Hard Tag &
Soft Tag
6. Visual MerchandisingSumankumar.glbimr@yahoo.com

 Visual merchandising is the activity and profession
of developing the floor plans and three-dimensional
displays in order to maximize sales
 Visual Merchandising, The physical display of goods in
the most attractive and appealing ways
 Goods or services can be displayed to highlight their
features and benefits
 Store Layout: The interior arrangement of retail
facilities
 Selling areas: Where merchandise is displayed and
customers interact with sales personnel
 Sales support areas: Devoted to customer services,
merchandise receiving and distribution, management
offices and staff activities

Merchandise Presentation
 Merchandise presentation includes the ways that goods
are hung, placed on shelves, or otherwise made
available for sale in retail stores
 Shoulder-out presentation: The way most garments are hung in
home closets with only one side showing from shoulder to bottom.
 Face-forward presentation (face-out presentation): Hanging of
clothing with the front fully facing the viewer. This should always be
done at entrances and aisles.

Retail Fixtures
 Carousels: Circular racks that turn.

Retail Fixtures
 Four-way rack: A fixture with four extended arms,
that permits accessibility to hanging merchandise
all the way around

Retail Fixtures
 Rounders: Circular racks on which garments are
hung around the entire circumference

Retail Fixtures
 T-stand: Freestanding, two-way stand in the
shape of a T, that holds clothes on hangers,
sometimes with one straight arm and one
waterfall.

Retail Fixtures
 Waterfall: A fixtures with an arm that slants
downward, that contains knobs to hole face-
forward hangers with clothing at various levels.

Classifying Customers Into Groups based on customer
characteristics and needs

•Defining the abilities of the company and resources needed to
enter a market
• Analyzing competitors on their resources and skills
•Considering the company‟s abilities compared to the competitors'
abilities
•Deciding on the actual target markets based on profit

 Customer perceived, Honey Brand follows the
latest style trends and forecast with the ongoing
fashion
• A marketing strategy that aims to make a brand occupy a
distinct position, relative to competing brand , in the minds of
customer
•A process by which marketers try to create a n image or identity
in the customer mind for their products

Customer Loyalty Program through
PAY BACK GREEN CARD
 Membership Card is Free of Cost
 Four Types of PAY Back Green Card
 One Star- Purchasing is must
 Three Star- Purchasing of Eight Thousand is
must in one day or in a Year
 Five Star- Purchasing of Twenty Thousand is
must in one day or in Year
 Seven Star- Purchasing of Forty Thousand is
must in one day or in a year

 PAYBACK is Europe's leading customer loyalty program
 Headquartered in Germany
 25.5 million active cardholders in Germany and Poland
 In India, PAYBACK consolidated its position after taking a major stake in I-Mint.
 It‘s the only program which works with market leading pan-India players from
the banking, travel, petroleum and online sectors such as ICICI Bank, HPCL,
BookMyShow and MakeMyTrip
 Works in such formats like Big Bazaar, Food Bazaar, Pantaloons, Central,
HomeTown, eZone, Brand Factory and Future Bazaar
 These points can then be redeemed for air miles, movie tickets, air tickets and
vice versa.
 With Future Group and PAYBACK ―Shopping is Rewarding‖

Benefits of PANTALOONS Through
PBGC
 Customer satisfaction and make the customer to be a loyal customer
by providing various services
 Profit Maximization
 Collect all information of customers as Name, Address, Date of Birth,
Marital Status, Profession, Wedding Anniversary, and Monthly
Shopping Expenses etc…
 Communicate with customer about the upcoming offers/sales
through contact numbers and Emails
 Able to address about the discounts and upcoming styles
 Customer Retention

Benefits of Customer Through Pay Back Green Card:
1. One Star Pay Back Green Card
 Five percent discount on every Friday
 Complementary Parking
 Home Delivery Service
 Complementary Shipping Across India
 Relax Return Policy (90 Days)
 Exclusive Billing Counter for All Card Holder

2. Three Star Pay Back Green Card
 Three Percent discount every day
 Eight percent discount on every Friday (3% + 5 %)
 Exclusive Billing Counter

3. Five Star Pay Back Green Card
 Five Percent discount every day
 Ten percent discount on every Friday (5% + 5 %)
 Exclusive Billing Counter

4.Seven Star Pay Back Green Card
 Seven Percent discount every day
 Twelve percent discount on every Friday (7% + 5 %)
 Assistant Shopping (One pantaloon staff will be there for help
to 7 star card holder customer)Sumankumar.glbimr@yahoo.com

The following are the reasons for growth of
HONEY-
 Increase in disposable income of consumers Increase
in consuming desire
 Low share of organized retailing stylish brand
 Increasing the aspiration of young girls
 Western Culture is increasing
 Purchasing power of Indian urban consumer is
growing

Consumer Behavior Defined
 The American Marketing Association
has defined consumer behavior as,
 The dynamic interaction of affect and
cognition, behavior, and the
environment by which human beings
conduct the exchange aspects of their
lives
 Consumer behavior refers to the
actions and decision processes of
people who purchase goods and
services for personal consumption.”

 Women’s/ Girls - They try much
merchandise which they don‟t
purchase as they see many and go trial
room (front of mirror) and choose one
products to purchase.
 Do not sure what they have to purchase
 Ask many questions as:

 Men’s/ Boys –
 They try selected merchandise
 99 % sure what to purchase, how
to purchase
 No any confusion

 Foreigner-
 Frequently bye the product
 Do not ask more question
 Very interesting to assist
him/her

 The marketing mix is a
business tool used
in marketing and by
marketing professionals
 The marketing mix is often
crucial when determining a
product or brand's offering
 Often synonymous with
the Four Ps: Product,
Price, Promotion,
and place

1. Product- A product is seen as an item that satisfies
what a consumer needs or wants. It is a tangible good
or an intangible service
2. Price- The amount a customer pays for the product &
the price is very important as it determines the
company's profit and hence, survival
3. Place- Providing the product at a place which is
convenient for consumers to access
4. Promotion- All of the methods of communication that a
marketer may use to provide information to different
parties about the products.
Promotion comprises elements such
as: advertising, public relations, personal

1. Product- Merchandise Industry inspire from
WESTERN Culture, Able to full-fill young girls
aspiration
2. Price- Affordable Price Equal to specification of
the merchandise & Company is able to maximize
the profit
3. Place- At Pantaloon Store, Ground Floor, Near
the gate, Place is able to attract the customer
4. Promotion- Advertising by young girls, Theme
on fashion Friday, Through the facebook pages
also include public relationSumankumar.glbimr@yahoo.com

STANDARD OPERATAION MODULE
39 Module to handle the floor operations
1. Front- 20 module such as
 How a Cashier/F.A. interact or behave with
customer in a good manner
 F.A. Tool such as Namaste, Welcome, Thank You
2.
19 Module for Back office as
 Stock Management
 Replenishments

 Monday to Thursday (All in Approx)
 Customer Entry- 2300 to 2600
 Total Sales- Eight Lacks to Nine Lacks
 Total Bills- 480 to 525
 Total Quantity- 1150 to 1350
 Ticket Size- 1700 to 1800 (Total Sales / Total no.
of bills)
 Basket size- 2.3 to 2.6 (Total no. of quantity / Total
no. of bills)
 Conversion-19 to 20 % Total Customer Entry /
Total Bills * 100

 Friday
 Total Sales- Nine Lacks to Eleven Lacks
 Ticket Size- 1790 t0 1900 (Total Sales / Total no.
of bills)
no. of bills)
Total Bills * 100

 Saturday to Sunday
 Total Sales- Sixteen Lacks to Twenty Lacks
 Ticket Size- 1700 t0 1900 (Total Sales / Total no.
of bills)
no. of bills)
Total Bills * 100

 The future of any company is guided by the
success of product sales efforts
 Monday to Thursday, customer entry in less
amount due to working days as most of men and
women are in job
 Friday as Fashion Friday, Customer attract due
to 5% discount
 Saturday and Sunday known as holiday,
Customer like to purchase in holiday with their
familySumankumar.glbimr@yahoo.com

 Hot Spot Products – Frequently
buying the products
 Place does not matter as for Bottom,
Shorts & T-Shirts
 Hot Spot Place- Front Wall, Front Table.
 Customers come and see these places.
Marketers display here those products,
which are not moving.

 SCOPE OF THE RESEARCH
 Some Stores of New Delhi
 Select City Mall
 Some Stores of Noida
 DATA COLLECTION
 Primary Data
 With the help of Questionnaires
 Personal Interaction
 SAMPLE SIZE
 100 Respondents
 POPULATION
 Customer of Lifestyle/Fashion segment of retail stores in Delhi
and Noida

 To compare the various stores under the Lifestyle
segment
 To find out which stores customers visit for
different purposes (Men‟s wear, women wear, and
kid‟s wear)
 To find out the store considered best on the basis
of membership benefits
 To find out the best store among the 5 stores on
the basis of product and service quality
 To suggest means of improving “shoppers
experience by enhancing the deliverable
parameters

56%
44%
Male
Female

AGE
GROUP
4%
41%
51%
4%
Less than 18 years
18-25 years
25-40 years
40 years and above

MONTHLY FAMILY INCOME (In Rs)
29%
50%
21%
15-30 thousand
30-50 thousand
50 thousand and above

OCCUPATION
28%
14%
21%
4%
31%
2%
Student
Businessman
Professional
Govt Service
Private Service
Housewife

How frequently do you shop for
garments?
At least once a
fortnight, 20
At least once a
month, 36
At least once in 2
months, 27
At least once a
week, 10Only during sales
period, 4
On specific
occasions, 3

Out of the following stores which Lifestyle store are you
most likely to visit when looking for:
Pantaloons Shoppers
Stop
Lifestyle Westside Globus
46
24
37
9 10

Pantaloons Shoppers
Stop
25
37
24
11
15
Women's Wear

Pantaloons Shoppers
Stop
9
10
7
4
7
Kid's Wear

When you think of shopping, which factors out of
following have importance in your decision

Pantaloons Shoppers
Stop
Westside Globus Lifestyle
51
28
4 6
11

Pantaloons Shoppers
Stop
Westside Globus Lifestyle
18
47
10
7
18

Pantaloons Shoppers Stop Westside Globus Lifestyle
21
43
9 7
16

Pantaloons Shoppers Stop Westside Globus Lifestyle
39
19
4
8
29

You are a member of which company‟s
customer loyalty program
50
63
16
43
15
7
0
10
20
30
40
50
60
70
Pantaloons Shopper's
Stop
Westside Lifestyle Globus None

Is there any benefit of being a
member
81%
19% Ye
s
No

Pantaloons
36%
Shoppers Stop
28%
Westside
4%
Lifestyle
22%
Globus
10%

 Most of the respondents said that pantaloons is
most consistent/similar in quality followed by
Shoppers‟ stop
 It was found that, the preference of customers in
the Kid‟s section does not vary too much. Because
of availability of similar brands in all stores.
 It was found that most of the respondents said that
Pantaloons provides maximum value to their money

 In the survey, maximum of the respondents
said that Pantaloon is having best Store of
Select City Mall
 It is found out that, most of the respondents
preferred Shopper‟s Stop for providing
maximum membership benefits followed by
Pantaloons
 It is found out that Pantaloons is considered
best on the basis of advertisement &
communication in the market
 Lifestyle on 2nd rank.

 On the basis of appearance, attentiveness and
knowledge of product of their Sales personnel
Shopper‟s Stop got 1st rank and Pantaloons got 2nd
rank
 It is found out that On the basis of Waiting area
provided by different Lifestyle stores, Shoppers stop
got the highest From the research it is found out that
Location of the Store is the most important factor
considered by the customer in their shopping decision
 Pantaloons stands 1st among all for providing clean
drinking water to the customers. Shoppers‟ stop got
2nd rank followed by Lifestyle on 3rd rank.

 It is found out that maximum respondents were
having membership cards of more than 1 or 2 stores.
 63 respondents were having membership card of
Shopper‟s stop and 50 respondents were having
membership card of Pantaloons
 On the basis of membership benefits, 36% of the
respondents said that Shoppers‟ stop is the
best, while 28% respondents said that Pantaloons is
best.
 36% of the respondents have favored Pantaloons as
the best Lifestyle store, 28% of the respondents have
favored Lifestyle as the best store under this retail
format

1. To utilize convincing power created 890 Pay Back
Green Card through Customer Loyalty Program in
two months
 Through PBGC, 890 customer is able to make loyal
for Pantaloon
 Profit Maximization will be there for Pantaloon
 Written most of the customer names, contact
numbers and Card Numbers to show the proof
2. Increased the sale of HONEY BRAND with
punctuality
 Target Achieved 100%Sumankumar.glbimr@yahoo.com

 Internal Marketing should be improve
 Shopping Bag should be free of cost as their
competitor (Shopper stop) is providing
 One H.R Manager should be there permanently
to motivate the employee & finding the internal
solution
 Employee should be teach about the
Offers, Product Specifications & Customer
Loyalty Program
 Salary should be increase of F.A & Cashier as
many employee are leaving organization due to
less payment
If You Don‟t
Mind

 Salary should be come on time of
temporary staff
 Stock Management should be improved
of most of brands
 Billing Counter should be increased
If You Don‟t
Mind

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