Design Thinking: what's in a name? Why it is not about design [only] and how it can facilitate the whole software development process: http://bit.ly/2KXLKbN

1. WHAT DESIGN THINKING IS AND HOW IT IS
USED IN SOFTWARE DEVELOPMENT

2. WHAT IS DESIGN THINKING?
In simple terms, it is a framework that puts user
needs at the core of any product development

3. “Design thinking is a human-centered
approach to innovation that draws from the
designer’s toolkit to integrate the needs of
people, the possibilities of technology, and
the requirements for business success.”
— Tim Brown*, CEO of IDEO,an international design and consulting
firm

4. Design thinking is all about iterative
prototyping when you test each idea and see
whether it is a Solution that will address the
customers’ problem.

5. SO WHAT EXACTLY IS DESIGN
THINKING PROCESS?

6. DESIGN THINKING STEP BY STEP

7. Design Thinking is not about design [only]

8. Design Thinking may refer to any area: from
automotive industry to software development
– and is appropriate for all stages of building
a product

9. LET’S TAKE THE SOFTWARE
DEVELOPMENT PROCESS AS AN
EXAMPLE

11. To make it as clear as possible: design
thinking can be applied at each stage of
software development lifecycle
(planning, development, testing, etc.)

12. WHY IS DESIGN THINKING SO
IMPORTANT IN THE CONTEXT OF
SOFTWARE PRODUCTS DESIGN AND
DEVELOPMENT?

13. 1. When you have a thorough knowledge
of what user problem is (the define step)
you can suggest a few solutions to this
problem (the ideate step) and finally
choose the best one and create the best
possible product.

14. 2. Design Thinking is a powerful tool that
through specific design enables
companies to make customers do what
they want (spoiler: and they do not mind)

15. 3. Developers pass all stages, from
empathy to testing, and strive to provide
users with a solution that would make the
search across products as fast and
convenient as possible.

16. “Design thinking is a noteworthy approach to
building custom software products. It brings
together clients’ business goals and end user
needs and embeds them in a perfectly tailored
solution that addresses the problem as effectively
as possible.”
— Vladimir Shidlovsky, Co-Founder and CTO at SumatoSoft

17. IN CONCLUSION
Tangible benefits of design thinking
in software development

18. 1. FEASIBILITY CHECK
Design thinking enables software development
companies to test the feasibility of the future product
and its functionality at the initial stage. It allows them
to keep end user needs in mind, clearly specify all
requirements and translate all this into product
features.

19. 2. No alarms and no surprises
Once you tested your MVP and gathered feedback from
users, the team can securely and confidently proceed
to the product development. You can be quite sure that
there will be little or no difference between the
approved concept and final version.

20. 3. Clarity and transparency
Design thinking approach allows software developers
to see and clearly understand the end goals, problems
and have a detailed vision of the solution they should
eventually deliver.

21. 3. Continuous improvement
The product can be (and sometimes should be)
modified after its release when user feedback is at
hand. Now you can see it crystal clear: which features
work and which ones do not; how the product can be
enhanced and what suggestions should be
incorporated.

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