This document provides an overview and analysis of Britannia Industries Ltd, an Indian FMCG company. It includes sections on the company's history, products, marketing strategy, SWOT analysis, competitor analysis, and financial analysis. The document contains tables of contents, introduction of the company, its establishment in 1892, expansion over the decades, and current product portfolio and market leadership in the biscuit category in India.

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DISSERTATION PROJECT REPORT ON
BRITANNIA
A Structural analysis of FMCG Industry - Britannia Industries Ltd.
Submitted in partial fulfilment of MBA - DISSERTATION
structural analysis of industry
Submitted by-
Sumit Debbarma
MBA, 4th
Semester
1706460012
DEPARTMENT OF BUSINESS MANAGEMENT
TRIPURA UNIVERSITY
(A CENTRAL UNIVERSTY)
AGARTALA, SURYAMANINAGAR -799022, TRIPURA

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TABLE CONTENT
S.NO TOPIC PAGE NO
1. Introduction of the company 3
2. History of company 4
3. Products 6
4. Marketing Strategy 8
5. SWOT Analysis 9
6. Porters five force model 11
7. BCG Matrix 12
8. PESTEL Analysis 14
9. Shareholding Pattern 18
10. Competitor Analysis 19
11. Financial Analysis- 20
12. Liquidity ratios 20
13. Asset management ratios 22
14. Profitability ratios 24
15. Per share ratios 26
16. Conclusion 27
17. Financial Statements 28
18. References 32

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INTRODUCTION OF THE COMPANY
Britannia Company is one of the oldest companies which were initiated in 1892 establishment with
the starting finance of RS 295. It is headquartered in Calcutta and its chairman is Nusli Wadia, The
item varying from the healthy and affordable biscuits such as Tiger biscuits to the way of living like
Milkman Cheese.
Britannia has the essence of strong in sound life and nutrious element living to its worthiness “Eat
Healthy Think better”.
Britannia is the 1st
company in India which initiated to eliminate trans-fats from its biscuits.
Inclusion of nutritious through reinforcement
 Embark of Tiger Iron Zor
 Nutrient rich Milk Bikis
 Britannia’s varying breads has been enforced with 10 essential vitamins
The organization set up the Britannia Nutrition Foundation in 2009, and started taking a shot at open
private association to address unhealthiest among under-favoured youngsters and ladies.
Britannia Industries limited is known for its production of biscuits all over the world accompanied by
the Dairy products as well. It’s a company which started from 18th
century to till date , it is running
which is a very big accomplishment for any firm.
The brand ambassador of the Britannia Industry limited is the Iconic player of Cricket or called the
God of the Cricket “Sachin Tendulkar”. It’s over a decade still continually growing its business in
India as well as in other countries who have invested just Rs 295 in 1892 and now in current its
earning Rs 9000 crores revenue in estimate. Its 90 per cent of the revenue only comes from the
biscuit and only 10% for its Dairy products. Generations of people in India have gone through the
biscuits of the Britannia Company as it provides the finest quality of biscuits with the best
ingredients and deal of package with natural goodness in their product with no compromise.
Over the 50% of the population of India it has reached Indian homes .It is one of the largest bread
producer in the market as it produces the volume of 1lac tons and worth of Rs 450 crores.

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HISTORY OF BRITANNIA
The Firm was built in 1892 before the independence of India with a fund amount of Rs 295 by the
British experts. First, Rolls of bread were made in a small house in local place of Kolkata , After
that the attempt was by Gupta Siblings for the most of work by Nalin Chandra Gupta ( Lawyer) and
operated under the name of VK brothers in 1918.C.H Homes located in Kolkata an English agent has
took over as associate and the name of the company Britannia biscuit company spurred.
Britannia Industries Ltd: Milestones
Establishment – 1892 - starting fund of Rs 295 – Britannia Biscuit Company
1918 – Under the companies Act of India, 1913 the company was constituted on 21st
March, as a
Public limited company.
1921 – They equipped a new machines which are imported so they became first biscuit company in
India to situate and Operate a Plant of gas oven.
1924 –The inauguration of new plant in Mumbai , expansion of Factories.
1939-45 – Production for the delivery to was associated people
1951 – Issue of equity shares to acquire Delhi biscuits limited.
1952 –Positioning of Factory from Dum Dum to Tartole road of Kolkata.
1954- High quality development of wrapped bread slices in India.
1961 –Set up of the new bakery at Delhi in 1965
1978- Shareholding of 60% crossed in India
1979- The change of Name “Britannia co. ltd. To Britannia Industries ltd.
1983- Cross of over 100 crores in revenue
1986- Growth in sales of biscuits and embark of “Good Day” Biscuit
1989- Initialisation of biscuit namely brand “Circuit” Also “Pure Magic”
1992- “Little heart” Brand introduced
1993- Cross of sales of bread roll 100000 tons
1997- New “Association character “Eat healthy, Think better”

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2000- According to Global ranking by Forbes Britannia is in the top 3000 little firms
2002- Joint ventured one one of the leading Diary company name Fonterra
2004- “Superbrand” staus, Biscuit volume cross over 300000 tons
2005- Reborn of Tiger – “Swasth khao , Tiger ban Jao
2007- No Sugar biscuits launched
2010- Most Famous bakery product “Burbon” by Youth award.
2012- “Best bakery” supplier
2016- Renewable energy leading investor

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PRODUCTS-

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MARKETING STRATEGY
The marketing strategy is the most important of the any company and any products and project and many
more. Britannia Biscuits is the Indian most trusted food brand and product are good .They have any of those
bright, synthetic colours and testy that attract so much attention.
Techniques collected by the associations are given in the following:-
Nature of the item and customer loyalty:
Consumers depend on the quality of item and one of the most important aspect is to satisfy the
customers and as such Britannia has all such items in its dimension to keep their customers present.
The clients always look for items which are good in quality. Consumer loyalty is one of the most
important things which companies try to satisfy.
Britannia aims to target consumers at all the level of pyramid. They also have a wide range and
variety of products which makes consumers more happy.
Client connection and maintenance:
Client connection and maintenance are extremely significant pieces of the organization's showcasing
methodology. It is imperative to frame a decent association with the client while keeping the old
client and endeavouring to make new ones. Britannia targets all category age groups such as
children, family and old age and friends. Britannia biscuits it is a popular biscuit eaten during tea
time snack.
Attention to contenders' movement:
Every association must keep a close eye on the market challenges and find a way out as various
agencies such as. Customers always believe in good quality product. Customer satisfactions are very
essential for every firm. Britannia Industries Limited is a public food industry.
Accentuation on worldwide reasoning and neighbourhood advertising arranging:
All most all the organisation in the world are extending their market and Britannia as an organisation
has an innumerable items in the Middle East Region where by it is made keeping in view the local
taste and as such when an organisation penetrate into any other nation it should keep a further plan
ready so as to extend its marketing in nearby areas as to what might best suited in such place of
market.
Promotional Strategy
Advancement is also one of the 4P’s of promoting strategies. It is really important in taking shape of
any organizations or business industry. Britannia runs smoothly for promoting in prints and on TV.
It’s slogan (advertisement idea) remain with the general population for an extremely long time
frame. The “ting ta ting” music in each add is recently customized in the leaders of the general
population (most people or public ) who have viewed the ads.

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SWOT ANALYSIS
SWOT ANALYSIS OF BRITANNIA
STRENGTH
1. Britannia has been around 120 years in the business
2. Britannia is a standout amongst India's most believed brand with solid brand review
3. Wide scope of bread kitchen items like rolls, rusks, cakes and dairy items like milk, margarine,
cheddar, and so on.
4. Solid dissemination organize guaranteeing legitimate accessibility of the items even in the
remotest of regions
5. Britannia has a noteworthy offer in rolls industry
6. Promoting and publicizing productivity
7. Imaginative items for wellbeing cognizant individuals like oats and porridge, Britannia Nutria
Choice scones for diabetes patients, Vita Marie Gold, and so forth.
8. Solid nearness in provincial markets
9. Items for all nourishment and bites fragments is a major aid for Britannia
WEAKNESS
1. Lower piece of the overall industry for Britannia in dairy section
2. Heavy use on publicizing and showcasing
3. Similar items delivered by numerous organizations implies high brand exchanging
OPPORTUNITIES
1. Increase in buying intensity of individuals in India
2. Increase its offer in the dairy business
3. Product line expansion can profit Britannia as the organization has faithful clients
4. Expansion in different nations

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THREAT
1. Lower value offering contenders can influence Britannia's piece of the pie
2. Local dairies and bread kitchens can cause business misfortunes
3. Inflation can cause fall in deals and income
4. Rise in expense of crude materials

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Porters 5 Forces Model: Britannia
Threat of New Entrants is Medium
In this modern day with the changes in appropriation makes it difficult for the new agencies as the
prices can’t be raised as it would be considered as touchy value.
Rivalry among existing competitors is High
In this modern setup of industries which includes Britannia, Parle, ITC Ltd., PriyaGold etc but the
lion share market is occupied by Britannia and Parle and in compared to these itc holds a lower share
but in this world where competition is high every organisation keeps a clear on the prevailing and
changing systems of the other.
Bargaining power of suppliers is High
The main raw material for the supply of Britannia bakery items are wheat, sugar and also agriculture
products. The most significant dairy item is milk. It depends upon the product, substitute, uniqueness
and availability of resources, and the cost of changing one supplier to another. So, due to these
factors the company has to give the power to the supplier.
Threat of Substitute Products is Medium
Today the food substitutes have taken place and has become a staple diet in individuals existence as
for instance the bread rolls which is low estimated item but it is of no regard that it is less in intricate
value and as such it is quite worth for urban individuals that there shall be rise in substituted which
will eventually attract them to such item.
For example snack, chocolate, cereals and are other fast food item
Bargaining power of buyers is High
The shopkeeper in today are well aware of the choices of customer for which they know the choice s
of customer and as such they keep different items of the same item so that customers can buy those
at less expensive rate and the question of bargaining from the customers doesn’t arise which is
considered to be high in today’s world.

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BCG MATRIX
STARS: Milk Treat, 50-50,Tiger and Little heart
High market growth rate and Low market share
There is a good opportunity in the market for investment but require large cash for generating large
income although there is potential it may drain lots of cash. If requirement does not fulfil for market
growth rate then it will eventually become Cash cow.
CASH COWS: Marie Gold, Good-Day and Treat
Low Market Growth rate and High relative market share
There is less availability of the competition in the market as there is very low growth of market so
enjoys a very good or dominant place in the market due to economies of scale .It will generate a
good amount of income with less maintenance. It can be a milk to fund Star.

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QUESTION MARKS: Time Pass and Pure Magic
High market growth rate and low relative market share
The opportunities in market are there but is not surely known as the product is new . So the future is
not sure whether it will be a huge success or not although currently there may be growth in the
market. Inadequate research, inadequate resource or inadequate speculation or other factors
associated.
DOGS: Nuti-Choice
Low relative Market share and low market growth
These products are massive obstruction to the time management and resources. Here the question
arises for manager is there a need for investment currently for manager is there a need for investment
currently for making products alive or required to be employed n something that would be more
profitable. So its answer would be yes.
Either sell it its better or keep it on rent etc.
.

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PESTEL ANALYSIS OF BRITANNIA
Political
Exclusion on Customs Duty on Sugar Raw Material Import
Because of the lack in the generation of sugar the due date for the exception on traditions obligation
on crude sugar imports has been reached out by the legislature to April 1, 2011 (Dey, An and Jha,
Dilip K (2010) sans duty sugar imports stretched out till April 2011, Business Standard). Since sugar
is a noteworthy contribution to the pastry kitchen, the cost of sugar very impacts the cost of
contributions of the bread shop industry. Exclusion on traditions obligation will help in obtaining
sugar at lower cost, which thusly will control the expense of creation.
GST on Biscuits
GST rate on biscuits at 18% is much higher than the earlier 12% in value-added tax that companies
had to pay.
Expulsion of Import Duty on Dairy Products
The entire deal cost based expansion demonstrates that the milk costs have climbed by 14.73% in the
course of the most recent year. Stressed over the rising costs government declared the evacuation of
obligation on Skimmed Milk Powder (SMP) and other dairy items (Govt expels import obligation on
dairy items (2010), Business Standard). The imports at less expensive rate would help in decrease the
cost factor for dairy items.
Impetuses to Build Cold Storage Facilities
Wastage of sustenance things because of absence of cold storerooms lead to lost Rs. 500 billion
consistently. The legislature reports plans and motivating forces to draw in interests in cool
stockpiling warehousing (Union Budget 2010: Cold-stockpiling motivators to pull in crisp assets
(2010), The Economic Times). Increment in the quantity of cold storerooms would help in saving
items better and diminish the wastage cost.
Economical
Lack of Milk
Despite the fact that the milk creation has ascended by 4.6% compound yearly normal development
rate, regardless it can't coordinate with the expanding request. The interest for milk has been
developing at a quicker rate than the development rate of milk generation bringing about the
deficiency of milk supply (Milk yield would stagnate (2010) The Economic Times). India can't fulfil
its normal need if the interest and supply ascend at a similar rate. For the equivalent the reason, the

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milk costs are on a steady ascent. Cost of milk expanded by 12.6% to 13.6% (Goyal, K (2010)
India's Food-Price Inflation Holds Near 11-Year High-Business Week). This can cause an expansion
in the information cost for the dairy items and which thusly can prompt climb in cost or lower overall
revenues. On the off chance that the organization expands the cost of its items, it might influence the
deals as it may lose on buyers.
Ascend in Sugar Production and Duty Free Sugar Imports
The absolute sugar generation in the initial a half year finishing September 2010 is relied upon to be
22% more than the yield in the unaltered stage last season, the all out creation expected is at 16.7
million (Press Trust India (PTI) (2010) Sugar yield rises 22% in first 50% of 2009-10, Business
Standard). Because of the lack in the generation of sugar the due date for the exception on traditions
obligation on crude sugar imports has been stretched out by the legislature to April 1, 2011 (Dey, An
and Jha, Dilip K (2010) sans duty sugar imports reached out till April 2011, Business Standard). The
expansion in sugar generation and the obligation exception on crude sugar can help in acquiring
sugar at lower costs and this thusly can help in delivering merchandise at lower costs.
Globalization
Globalization an all inclusive wonder is influencing every single industry. The world is coming
nearer, the correspondence hole is shutting and the organizations are going worldwide. This can fill
in as a chance to grow the business to a worldwide dimension yet then again there is a risk of new
contestants from universal market.
Necessities for Logistics
Coordination’s in India endure because of the poor foundation and different confinements. There is
an intense interest for complex outsider coordination’s so the local coordination’s specialist co-ops
are endeavouring to improve their administration. Global cooperation is likewise expected in the
coordination’s business (Pandey, S and Basu, A (2010) Logistics cost increase inventory network to
fulfil rising need, The Economic Times). Sophisticated coordination’s framework will help in
legitimate store network the board and on time conveyance of merchandise, which help in keeping
up the time span of usability of products on gathering the interest on schedule.
Social
Requirement for Healthy Eating Habits
Studies state that Indians are progressively inclined to Coronary Artery Disease (CAD), which is the
real autonomous hazard factor causing Cardiovascular sicknesses, due to the littler calibre supply

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routes found in Indians (Isalkar, U (2009) Indians increasingly inclined to coronary illness, The
Times of India). This recommends Indians should move towards progressively sound nourishment
and diet. This could be another territory to investigate for Britannia with its new wellbeing related
items like Nuti-Choice bread rolls and Act mind seasoned milk. Cloned creatures should experience
the ill effects of vast posterity disorder. The mother bovines face an issue in bringing forth the cloned
creatures as they are bigger than ordinary. Likewise these cloned creatures experience the ill effects
of medical problems (Gogoi, P (2007) the argument against cloning, Business Week). It is ethically
wrong to clone creatures as they cause issues to the mother amid the birth and additionally the cloned
domesticated animals experience the ill effects of medical problems which may make risky to
expend the produce from them.
Detective
Cloning of Livestock
India, a late contestant in cloning research, is currently moving with an extraordinary pace in cloning
innovation. 'Hand guided cloning system', a procedure altogether different from the moderate cloning
practice has been a fruitful endeavour (Mahalakshmi, BV and Chowdhary, S (2009) Cloning Glory,
The Financial Express).
New Age Packaging
The new bundling frameworks help in shielding sustenance from smaller scale living beings by
making cover layer. It utilizes new advances like oxygen rummaging capacity, air control,
biodegrability and so forth and is minimal effort (Han, J Packaging Innovations, and Bakers Journal).
The bundling innovation helps in saving sustenance for longer by shielding them from miniaturized
scale creatures with the assistance of new advances, accordingly bringing about longer time span of
usability of the nourishment. The upside of ease pressing and longer timeframe of realistic usability
could be useful for the organization in expanding its net revenue.
Environmental
Change in the Climatic Conditions
Atmosphere assumes a significant job in the agribusiness procedure. The adjustment in the
precipitation design has involved concern now in India. The horticulture segment in regions which
are storm subordinate endured seriously because of the adjustment in the precipitation design. The
part endured an enormous misfortune as far as complete yield (Bhopal, J (2009) Farmers stressed
over atmosphere aggravations, The Economic Times). The misfortune in harvest will influence the
info supply and this may postpone or cause issues in the generation. So the business probably won't
almost certainly satisfy the needs bringing about the loss of clients.

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Legal
Raising the Norms for the Probiotic Food
There is a requirement for setting the gauges for probiotic nourishment. Clinical tests ought to be led
on the probiotic nourishments before they could achieve the market available to be purchased. The
Indian Council of Medical and Research has presented the proposition for the equivalent to the
administration (Das, S (2009) pro biotic sustenance liable to go under clinical preliminary ambit, The
Financial Express). Exacting standards will help in raising the quality gauges yet then again the
expense and time of creation may along these lines increment.

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BRITANNIA SHARHOLDING PATTERN
The Shareholding Pattern page of Britannia Industries Ltd. presents the Promoter's holding, FII's
holding, DII's Holding, and Share holding by general public etc.
Shareholding Pattern - Britannia Industries Ltd.
Holder's Name No of Shares % Share Holding
Promoters 9102 0%
Foreign Promoter 121736690 50.66%
Foreign Institutions 37856844 15.75%
General Public 37050111 15.42%
Financial Institutions 18529286 7.71%
Others 13951620 5.81%
Banks Mutual Funds 11184641 4.65%
LIST OF TOP 10 BISCUIT BRANDS IN INDIA
PARLE, ITC, PRIYA GOLD, ANMOL , HORLICKS , CREMICA , SUNFEAST,
BISKFARM,ROSE, SOBISCO, DUKES, NEZONE,
LIST OF REGIONAL BRANDS
HARVEST GOLD, CREMICA, PRIYAGOLD, BONN, MRS BECTOR, SABISCO.
LIST OF FOREIGN PLAYERS
HEINZ, UNITED BISCUITS, NESTLE, Cavities.

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AVAILABLE COMPETITOR ANALYSIS
Competitor Analysis
Name
Market Cap.
(Rs. cr.)
Sales
Turnover
Net Profit Total Assets
Nestlé 70,197.39 9,854.84 1,184.69 3,558.24
Britannia 25,844.01 6,307.39 369.83 858.08
GlaxoSmithKline
Consumer Healthcare
24,623.94 4,868.58 674.76 1,812.86
Hat sun Agro 3,413.46 2,493.54 81.69 575.03
KRBL 3,377.84 2,791.31 265.31 2,335.51

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FINANCIAL ANALYSIS
RATIO ANALYSIS-
Liquidity ratio-
Current ratio-
Year 2019 2018 2017 2016 2015
Current Ratio 1.62 1.59 2.00 1.07 1.00
Interpretation: Here the highest current ratio is 2.0 highest in the year 2017 means there is a big
financial cushion in that year compared to others and as the 2015 was just able to meet its obligations
but in the current year 2019 its ratio is more than 1 so it is able to meet its obligation well.
1.62 1.59
2
1.07
1
0
0.5
1
1.5
2
2.5
2019 2018 2017 2016 2015
Current Ratio
Current Ratio

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1.18 1.16
1.45
0.77
0.7
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
2019 2018 2017 2016 2015
Quick Ratio
Quick Ratio
Quick ratio-
Year 2019 2018 2017 2016 2015
Quick Ratio 1.18 1.16 1.45 0.77 0.70
Interpretation: Here in the year 2015 and 2016 less than 1 so will not able to pay off their current
debts using quick assets, whereas in the year 2017 highest ratio means high liquid assets to meet
short term debt and in current year 2019 its more than 1 so it has a well enough to meet short term
debt and has liquid assets as well.

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Asset management ratios-
Asset Turnover ratio-
Year 2019 2018 2017 2016 2015
Asset
Turnover
Ratio
2.88 3.19 3.93 5.40 6.84
Interpretation: Here the asset turnover ratio has been decreasing throughout the year means in 2015
company can expand sales with low capital investment and less efficient use assets to generate sales
in the current year.
2.88
3.19
3.93
5.4
6.84
0
1
2
3
4
5
6
7
8
2019 2018 2017 2016 2015
Asset Turnover Ratio
Asset Turnover Ratio

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Inventory Turnover Ratio-
Year 2019 2018 2017 2016 2015
Inventory
Turnover
Raito
14.58 15.78 14.41 21.29 21.24
Interpretation: Here the inventory turnover ratio was good in year 2015 but in
current year its less as compared to 2015 but still the inventory turnover ratio is 14.58
in 2019 which is very sound .
14.58
15.78
14.41
21.29 21.24
0
5
10
15
20
25
2019 2018 2017 2016 2015
Inventory Turnover Ratio
Inventory Turnover Ratio

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Profitability ratios-
Gross Profit Margin-
Year 2019 2018 2017 2016 2015
Gross Profit
Margin(%)
14.56 13.87 13.16 13.14 9.11
Interpretation: Here the gross profit margin is steadily increasing throughout the
year and it is a good sign of improved profits but its less than 15% in current year so
company is not able to make a reasonable profit on sales.
14.56
13.87
13.16 13.14
9.11
0
2
4
6
8
10
12
14
16
2019 2018 2017 2016 2015
Gross Profit Margin(%)
Gross Profit Margin(%)

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Operating Profit Margin-
Year 2019 2018 2017 2016 2015
Operating
Profit
Margin(%)
15.85 15.15 14.31 14.24 10.75
Interpretation: Here it shows a steady increase in the operating profit margin which
is a good sign for company making profit and average profit margin in the current
year.
15.85
15.15
14.31 14.24
10.75
0
2
4
6
8
10
12
14
16
18
2019 2018 2017 2016 2015
Operating Profit Margin(%)
Operating Profit Margin(%)

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Investment valuation ratios
Year 2019 2018 2017 2016 2015
Dividend Per
Share
15.00 25.00 22.00 20.00 16.00
Interpretation: Here in the year 2015 it was 16 but in the current year 2019 it is 15 which is quite
low this year but still in 2018 it was the highest 25 so investor may inculcate as a good investment
since other years has increased dividend but it is not a healthy sign of good dividend per share which
is a reasoning situation.
15
25
22
20
16
0
5
10
15
20
25
30
2019 2018 2017 2016 2015
Dividend Per Share
Dividend Per Share

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CONCLUSION
Today, over a century after the organization was established; the little venture has developed into
crores of rupees. The organization offers a wide range of items running from the solid and prudent
Tiger Biscuits to the more way of life arranged Milkman Cheese. With the trust of very nearly 33%
of India's one billion population and the solid administration in charge, Britannia hopes to keep
following its way of thinking beyond practical boundaries, being imaginative and giving quality
items to its customers.
Britannia is one of the main brands of the nation and it has kept up this situation for an extensive
stretch of time. To keep up such productivity, an organization needs exacting standards and the
concentration to accomplish development in spite of the different difficulties it faces. Britannia
confronted different difficulties in its ascent to the highest point of the market and to position itself
as the pioneer in the market. The difficulties involved rising ware swelling, cost difficulties and
wastages in the store network. The organization presently has a technique and it centres around the 3
push zones in order to drive development and they are income the board, cost the executives and
advancement. Britannia has likewise kept up sufficient load of the occasional items and has given
them at satisfactory interims so that there is satisfactory supply.
The ultimate result of the venture is that the parameters which prevent the closeout of Dairy are
Price, Quality, Service and Taste. Milk showcase is an absolutely flighty market and the association
ought to be over-mindful of any protests that come into milk as it incorporates the opinions of a
mother for her child and she would not like to offer anything to her child for which she is not100%
fulfilled. So the organization should make all steps imaginable to contain these issues which
somehow or another or different influences the clearance of Mother Dairy and its retailers,

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Financial statements
Profit & Loss - Britannia Industries Ltd.Rs (in Crores)
Mar'19 Mar'18 Mar'17 Mar'16 Mar'15
12Months 12Months
12Month
s
12Month
s 12Months
INCOME:
Sales Turnover 10482.45 9380.17 8684.39 8176.82 7344.79
Excise Duty .00 76.11 270.02 228.92 168.80
NET SALES 10482.45 9304.06 8414.37 7947.90 7175.99
Other Income 0 0 0 0 0
TOTAL INCOME 10672.97 9459.99 8559.15 8046.11 7263.52
EXPENDITURE:
Manufacturing Expenses .00 94.98 75.04 57.06 67.42
Material Consumed 6277.63 5792.31 5213.99 4635.98 4330.96
Personal Expenses 321.64 294.87 241.68 209.21 176.79
Selling Expenses .00 345.43 322.07 384.25 .00

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Administrative Expenses 2221.05 1365.99 1357.44 1529.58 1829.32
Expenses Capitalised .00 .00 .00 .00 .00
Provisions Made .00 .00 .00 .00 .00
TOTAL EXPENDITURE 8820.32 7893.58 7210.22 6816.08 6404.49
Operating Profit 1662.13 1410.48 1204.15 1131.82 771.50
EBITDA 1852.65 1566.41 1348.93 1230.03 859.03
Depreciation 135.00 119.76 96.43 86.89 117.27
Other Write-offs .00 .00 .00 .00 .00
EBIT 1717.65 1446.65 1252.50 1143.14 741.76
Interest 1.54 1.45 1.34 1.25 1.21
EBT 1716.11 1445.20 1251.16 1141.89 740.55
Taxes 593.91 497.31 407.47 382.47 260.20
Profit and Loss for the
Year 1122.20 947.89 843.69 759.42 480.35
Non Recurring Items .00 .00 .00 -10.33 142.06
Other Non Cash
Adjustments .00 .00 .00 .00 .00

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Other Adjustments .00 .00 .00 .00 .00
REPORTED PAT 1122.20 947.89 843.69 749.09 622.41
KEY ITEMS
Preference Dividend .00 .00 .00 .00 .00
Equity Dividend .00 210.35 191.10 191.10 152.82
Equity Dividend (%) .00 876.09 796.25 796.25 637.01
Shares in Issue (Lakhs) 2403.00 1200.59 1200.01 1199.76 1199.26
EPS - Annualised (Rs) 46.70 78.95 70.31 62.44 51.90
Balance Sheet - Britannia Industries Ltd.
Rs (in Crores)
Particulars Mar'19 Mar'18 Mar'17 Mar'16 Mar'15
Liabilities 12 Months 12 Months 12 Months
12
Months
12
Months
Share Capital 24.03 24.01 24.00 24.00 23.99
Reserves & Surplus 4015.42 3211.27 2557.98 1676.16 1211.63
Net Worth 4039.45 3235.28 2581.98 1700.16 1235.62
Secured Loan .26 .30 .44 3.35 4.30
Unsecured Loan .00 9.01 .00 .00 .00

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TOTAL
LIABILITIES 4039.71 3244.59 2582.42 1703.51 1239.92
Assets
Gross Block 1392.51 1305.04 997.67 1176.06 986.66
(-) Acc. Depreciation .00 288.76 173.60 536.67 460.71
Net Block 1392.51 1016.28 824.07 639.39 525.95
Capital Work in
Progress .00 215.27 45.02 74.50 48.22
Investments 1645.67 1186.13 599.91 894.88 661.04
Inventories 718.89 594.58 602.61 384.01 345.74
Sundry Debtors 350.96 230.32 126.41 106.70 70.98
Cash and Bank 40.48 97.25 53.55 24.80 186.67
Loans and Advances 1504.46 1287.47 1444.57 942.98 623.39
Total Current Assets 2614.79 2209.62 2227.14 1458.49 1226.78
Current Liabilities 1424.74 1211.66 939.24 871.67 811.16
Provisions 188.52 171.05 174.48 492.08 410.91
Total Current
Liabilities 1613.26 1382.71 1113.72 1363.75 1222.07
NET CURRENT
ASSETS 1001.53 826.91 1113.42 94.74 4.71
Misc. Expenses .00 .00 .00 .00 .00
TOTAL
ASSETS(A+B+C+D+
E) 4039.71 3244.59 2582.42 1703.51 1239.92

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REFERENCES
http://www.britannia.co.in/companyoverview_overview.htm
http://www.moneycontrol.com/company-facts/britanniaindustries/shareholding-pattern/BI#BI
https://en.wikipedia.org/wiki/Britannia_Industries
https://www.investopedia.com/video/play/ratio-analysis/