This is a project I completed in my Project and Portfolio course on behalf of Full Sail University.

1. PERSONAL BRAND EXPLORATION
Summer Cornine
Project & Portfolio I: Week 1, 2021

2. Growing up, Summer Cornine spent a lot of time
with her father in a small town in Pennsylvania.
They spent most of their days sharing a passion
for music and listening to new artists. This aided
in shaping her curious nature, drive for
adventure, and love for seeking out new music.
After graduating high school, Summer moved to
Los Angeles to pursue a career in the music
industry working as a production assistant on
music videos. While studying music business at
Full Sail University, she is focused on developing
A&R skills.
IDENTITY
Picture of You
Goes Here
.

3. PROFESSION
Potential Job Titles:
• Talent Management Intern
• A&R Assistant
Creator Brand Archetype - Using
unique methods to uphold the
imagination to create, inspire, and
build on artistic skills. Creating a
vision to achieve and execute
beautiful concepts.
Music Marketing Specialist for Music Industry
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 90%
between the ages of 22-30,
Mainly white and female.
Majority college educated,
unmarried.
• PSYCHOGRAPHICS: Music,
fashion, internet culture, Disney
• IDEAL AUDIENCE MEMBERS:
Karlie Keaveney, Sr Manager,
Warner Music. Ashley Slater,
Marketing Manager, Warner
Music. Jamison Antoi, Customer
Experience, Warner Music.
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry level marketing position at Warner
Music Group
• Connect and build a relationship with people in the
music marketing industry at a major music label
before 2022.
Mid Term: (2024)
• Start establishing my presence within the company
by gaining experience with music and artist analysis.
‣ Aid in adding new artists to the label by 2026.
Long Term: (2030)
• Become a known name in the A&R world for being
highly skilled in marketing & scouting.
• Discover and sign the next huge artist to Warner
Music Group.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Data Visualization 60%
Excel 30%
Problem Solving 80%
Negotiation 75%
SOFT
HARD
Social Media 60%
Data Analysis 90%
Planning 45%
Adaptability 70%
SOFT
HARD

7. I help the mainstream media listeners
expand their range of music by using my
skills to aid in discovering unique talent from
all over the world to collaborate at a big
record label through proper marketing and
storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• 1 year working as an artist liaison.
• 2 years working on music video sets
freelance.
Education:
• Music Business, B.S., Full Sail University
(Exp. 2022)
Leadership Roles:
• Head Artist Liaison - “The Kids are
Coming” Tones and I
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Alex Pate
Industry Experience:
• No industry experience
Education:
• Cureent student enrolled in Digital Marketing B.S at
Full Sail University
Leadership Experience:
• National Beta Club
• National Honor Society
Skills and Proficiencies:
• Microsoft Excel- 1 endorsements
• Microsoft Word - 1 endorsements
• Microsoft Powerpoint- 1 endorsements
Summer Cornine
Overall Online Presence:
• 500+ connections, banner image customized, weak
professional headshot, profile is not very detailed, no
published articles, not active on other social media ,
LinkedIn URL customized.
• Grade: Poor, Average, or Superior?, 60alex pate out of
100
HEADSHOT HEADSHOT
Industry Experience:
• 3 years music industry experience.
Education:
• Current student enrolled in Music Business B.S. at Full
Sail University
Leadership Experience:
• Head Artist Liaison experience
Skills and Proficiencies:
• Social Media - N/A endorsements
• Creative presentation- N/Aendorsements
• Excel- N/A endorsements
Overall Online Presence:
• 198 connections, banner image customized,
professional headshot, basic detailed profile, no
published articles, active on other social
media,LinkedIn URL customized
• Grade: Average 50 out of 100

10. COMPETITION
Emily Bryant
Noteworthy Experience:
• WMG Career Classroom Series
• Marketing Consultant at Music Lift
• Street Team Member Jonas Group
• Artist Management Intern Red Light Entertainment
• Event Marketing, UCLA
• Marketing Commitee member, UCLA
Summer Cornine
Industry Experience:
• Over 6 years in music industry
Education:
Current student studying Cognitive Science major with
Music Industry Minor at UCLA.
Skills and Proficiencies:
• Marketing- 12 endorsements
• Public Relations- 12 endorsements
• Social Media- 12 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed profile, no published
articles, not very active on other social media, LinkedIn
URL customized.
• Grade: Superior, 80 out of 100emily
Education:
• Current student enrolled in Music Business B.S. at Full
Sail University
Leadership Experience:
• Head Artist Liaison experience
• Production Assistant - Freelance
Skills and Proficiencies:
• Social Media - N/A endorsements
• Creative presentation- N/Aendorsements
• Excel- N/A endorsements
Overall Online Presence:
• 198 connections, banner image customized,
professional headshot, basic detailed profile, no
published articles, active on other social
media,LinkedIn URL customized?
• Grade: Average 50 out of 100
Industry Experience:
• 3 years music industry experience.

11. BRAND POSITION
Opening the minds of every day listeners to
unique and diverse talent by using a keen ear,
searching all around the world for the next artist
that Americans will love.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association, Proper Data Planning
‣ April 27th, 2021 - April 28th 2021 | Socio
• The NAMM Show
‣ Jan 20-23 | Anaheim, CA
• SXSW
‣ March 16th-20 | Online
Digital Marketing
• Primary Content: A livestream where we dive deep into
Spotify and search for new music to bring to light on any
platform, Tik Tok possibly. One livestream every week, special
requests from viewers. Motivating people to join.
• Primary Tools: Instagram and TikTok- Promote through
making videos to allow people to see what my plan is.
Building a base, and then containing with passion. Posting
clips of the livestream on TikTok where it can gain more
traction.
• Website: Creating a website to showcase my digital portfolio
from Full Sail. This will include all of my projects and
marketing/music industry knowledge I have gained. Also
embedding a link to my TikTok.
Picture of You
Goes Here
.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for a senior level A&R representative who has
at least 10 years of music industry experience &
marketing. Creative thinking individual who aspires to
achieve the most that they can. Jan. 2022
Formal Education
• Complete Music Business B.S by expected graduation
date, in Nov 2022.
Technical Skills
• Review company data sheets , take LinkedIn Learning
courses on Data Visualization, May 2021
• Excel: Advanced Formulas and Functions LinkedIN
Learning, November 2021
• Strategic negotiation LinkedIn learning, February 2022
Soft Skills
• Social Media Marketing Foundations, June 2021
• Creating the marketing plan, September 2021
• Adaptive Leadership LinkedIN Learning,August 2021

14. Summer Cornine
Have you ever sat in you car looking through
Spotify playlists to find new music that you will
really love, but it all sounds the same? Well, what I
do is do all the work for you! Spending time, looking
throughout the internet and various social media platforms to find new artists
that will change the way you listen. Through creative playlists, it has never
been easier to access the music you will love. In fact, with an expansive
history in social media use, I have come across many artists on platforms
such as TikTok that will easily tend to your “what should I listen to?” needs.
“
”
Picture of You
Goes Here

15. REFERENCES
Gates, L. (2018, May 8). Welcome - Negotiation Foundations.
LinkedIn. https://www.linkedin.com/learning/negotiation-
foundations/welcome?u=50813145
Taylor, D. (2019, April 1). Use the most powerful formulas and
functions in Excel - Excel: Advanced Formulas and Functions.
LinkedIn. https://www.linkedin.com/learning/excel-advanced-
formulas-and-functions/use-the-most-powerful-formulas-and-
functions-in-excel?u=50813145
Balliett, A. (2017, August 8). Welcome - Data Visualization:
Best Practices. LinkedIn. https://www.linkedin.com/learning/
data-visualization-best-practices/welcome?u=50813145
13-1161.00 - Market Research Analysts and Marketing
Specialists. (n.d.). Onet Online. Retrieved April 11, 2021, from
https://www.onetonline.org/link/summary/13-1161.00