Audience Demographics

AudienceAudience
DemographicsDemographics
By Sundas Bostan R3

Age Range for a typical Hip-Hop magazineAge Range for a typical Hip-Hop magazine
The age range, is the ages which my magazine will be aimed at and therefore will hopefully appeal to them. As I am
planning to do my music magazine based on the hip-hop genre , my age range will be the typical 16-24 year old, as it is
the common age range for a hip –hop magazine to be aimed at . I have chosen to do a hip-hop magazine because the
answers of my questionnaire said that many teenagers would choose to read hip-hop magazines rather then , indie or
rock, simply because it tends to mostly be about them and their interests ,e.g. music which teenagers tend to usually
listen to and celebrity and designer clothes endorsements.
The typical person to buy and read my hip-hop magazine would be between the age ranges of 15-24 years old , probably
still in full time education and be into designer clothes such as adidas and nike ,also have the top of the range phone
such as a blackberry or a newer version of the iphone, I think this because their as still maybe living with their parents,
and may or may not have a part time job. Basically anything they want their parents give them , to relieve them from the
constant showers of homework and peer pressure they get given, in school or in their home life.
11/7/2010 2By Sundas Bostan R3

GenderGender
Through, research and investigation I have found out that the target audience would be 57% male and 43% female. I
want to keep my hip-hop magazine simple and something that can relate to both genders not just one as it can limit the
range of different topics and articles which will be mentioned in my magazine and I will lose half my audience if I just
based the magazine on one gender .
Hopefully I will show that my magazine is not biased in many ways such as…
•All advertisements will be on both products that will appeal to both genders
•There will be a mixture of artists and bands from different genders
•The freebies will be practical and something everyone can benefit from.
•The images will be of a mix of different age groups and genders , so they is something that relate to everyone.

Social GroupSocial Group
I believe that the social groups that will be represented in my media product are people in the “typical 16-24 year old” year
old category range because ,the majority of male readers which is biased against females. My hip-hop magazine will
represent a mixture of black and white readers. 16-24 year olds are usually “heavy spenders” e.g. buy the latest gadgets
such as iPods, concert tickets and designer clothes. They use social networking sites such as twitter,facebook and my space,
their more interactive and use their spare time surfing the web, are are normally involved in hip-hop and “Rnb” music in any
type of shape or form e.g. listen to hip hop music or dance to it etc. In general terms they speak,talk,walk and breathe hip-
hop, also money to make a fashion statement is never the issue, as they always get what they want.
Social ClassSocial Class
I think the social class that will best suit my magazine will be, D ,C1 & C2 social class, because they are unskilled manual
workers or are unemployed and in full time education. Also they may not have a lot of money and probably live of benefits
or are living in a council house , and since they yet do not earn money they do not know the value of it , so money is spent
faster then it comes in.

EmploymentEmployment
The typical –person who would buy my magazine would be in full time education and live with their parents who care
financially support them for every need, however some parents make their children start work early at a younger age
because they can experience how to earn money and the true value of money and what you have to go through to
earn it .I don’t think people from a higher background or social class would read my magazine ,even though they have
a better living because of their disposable income , the magazine would not represent them , as they come from a
better and higher scale in the psychographic ladder and my magazine is about people who grew up in the hard times
and have still succeed and made their dreams come true.

PsychodynamicsPsychodynamics
My target audience is in the aspirers psychodynamics
profile, this is when people who desire status and
success also the esteem of the people. As well as
ambitious and status symbols such as designer labels,
and expensive and impressive car ,these people
aspire to be wealthy and influential and people who
care more about the brand name then the actual
product itself.
I think my target audience can not be ,succeeders
because those are people who have got the status
and control and are high earners also they are living a
high standard and a lead a life of luxury. Also
Reformers can not be in my audience because they
are people who are less selfishly motivated and care
less about status , but more on they caring
professions, and Mainstreamers which are 40% of the
population and follow the dominant ideology e.g. like
the leisure and sense of belonging.

EthnicityEthnicity
My hip –hop magazine should appeal to all people from different ethnicities, and there should be a mixture of Black
,White and Asian readers. I will try to appeal to all ethnicities in some ways, the artist and bands will be from different
backgrounds and ethnicities .Also the music will be hip hop but in different sub genres , and different artist such as Jay
Sean and Chris Brown will be mentioned ,their song genre is the same but their ethnicity+ race is not the same . Also the
images will be of different people from different social backgrounds , but will still relate to hip-hop , as after all the
magazine is about hip-hop .

Typical Boy who would buy my magazine - AspirersTypical Boy who would buy my magazine - Aspirers
New Era NY Cap - £24.99
The cap resembles status and
so people will not only wear it
to protect themselves from
the sun but a symbol of
wealth
Nike Small Items Bag -£17.99
A small little bag that you can fit your personal
belongings in such as a phone , mp3 player and
your money , with the nike logo clearly on top
Adidas Originals Flock Hoody -£49.99
A jacket with is cleverly branded with the
three scarlet stripes on each of the sleeves
showing that it is an adidas jacket also the
logo is shown on the left hand side of the
jacket.
Bench Humber Flap Jeans - Reg - £49.99
These men's jeans from Bench are a twisted
fit so they are designed to fit more
comfortably and around your body's natural
lines, showing the masculine figure and
therefore attracting the ladies .
Adidas Originals Training P.T. 70s - £59.99
Adidas Originals produce yet another striking colour
way of JD's best ever selling trainer, the Training
P.T, these trainer s are a big status symbol and you
can see by the price and ,every teenager is wearing
them lately.
Bench Freedom Scarf - £19.99
This chunky ribbed knitted scarf
from Bench features a large
contrast embroidered logo plus a
woven Bench label.
BlackBerry Curve 8520- £149.99
Smartphone and find your
perfect work/life balance. This
stylish, affordable BlackBerry
device will keep you entertained
and connected with push email,
Wi-Fi and instant Face book™
access.

Typical Girl who would buy my magazine - AspirersTypical Girl who would buy my magazine - Aspirers
Animal Celest Beanie Hat -£14.99
This women's beanie style hat from Animal is
made from wool and features an all over
knitted design with a black flower and
Animal logo embroidered onto the front.
Adidas Originals Cap T-Shirt -£19.99
This women's t-shirt from adidas Originals has
a unique adjustable crew neckline with
drawstrings and features capped sleeves, a
stretchy lightweight construction, an
elasticated hem and adidas Originals branding
printed onto the front. Perfect for the slim
figure or small framed teenager
Bench Brace Jeans - £49.99
These women's jeans from Bench have a zip
fly fastening and feature fashionable
elasticated leg cuffs, designed to be worn
without socks with flats or pumps, slim design
to attract males
Nike Sweet Classic Hi - £54.99
Sweet Classic Hi style from Nike
features a stealth jersey upper with
tonal stitch detailing, contrast Swoosh
branding on the sides, a woven
branded tab on the tongue, a contrast
woven panel on the heel and a
rubberised Nike logo on the midsole
plus a contrasting sole. Stylish and
functional.
Adidas Originals Adicolor Bowling Bag - £29.99
features two carry handles, classic retro styling with
contrast piping, contrast embossed adidas trefoil
branding on the front plus branded adidas Originals zip
pulls and rivets. The main compartment features a
zipped fastening which includes a zip through pocket
and multi-purpose pouches
IPod Nano 6th Gen 8GB -£129.00
The Apple iPod nano 6th gen is a great
product for rich people who use the gym. For
everyone else, the iPod shuffle and iPod
touch offer better value for money.

Audience Demographics

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