There is all that you would like to know about MERU CABS Note: The price differntiation is only applicable for the city of Kolkata

1. By
Hardik Vora
Dhruv Madhogarhia

3. Mr. Neeraj Gupta
Managing Director
A first generation entrepreneur, Mr. Neeraj
Gupta created the finest radio taxi service in
India under the Meru brand name.
He has a simple mantra of success -
self belief, focus on goal and giving 100 %.
According to Mr.Gupta advice to budding
entrepreneurs is the equally same. He says,
"Avoid all shortcuts as they always lead
to dead ends. It's only your hard work
and true efforts that give result."
A first generation entrepreneur, Mr. Neeraj
Gupta created the finest radio taxi service in
India under the Meru brand name.
He has a simple mantra of success -
self belief, focus on goal and giving 100 %.
According to Mr.Gupta advice to budding
entrepreneurs is the equally same. He says,
"Avoid all shortcuts as they always lead
to dead ends. It's only your hard work
and true efforts that give result."
Entrepreneur

4. “Our vision is to give urban
commuters in India a world-class
travelling experience.”

5. Mount Meru Sagar Manthan
This are two terms from which the name MERU has evolved.

6. Mr. Gupta chose this business in view of his experiment on the
following factors:
Electronic Meters
Mileage
Upholstery
Driving comfort, the most important factor.


7. • Neeraj Gupta is a commerce graduate from Mumbai university.
• Neeraj Gupta borrowed Rs. 50,000/- to start a garage in 1998 from his wife.
• Started garage ‘elite’, which was meant for high profile clients.
• Started 1 bus for pick up facility for Tata InfoTech in 2000.
• Got the contract of Pick-in-facility for Sitel India, a BPO outfit floated by Tata
InfoTech.
• By 2002, Neeraj was owner of few buses with a turnover of just Rs.11 lakh.
• August 2006, when Neeraj applied for taxi service license offered by the
Maharashtra govt.
• Today, Neeraj is Managing Director of V-Link Taxis and owns a fleet of 5,000
vehicles including 60-odd buses with a turnover of Rs. 250 crore having
operation in Mumbai, Delhi, Hyderabad & Bangalore.

8.  In 2006, India Value Fund (IVF), a premier private
equity fund, managing a corpus of over US $ 650
MM took an equity stake in the Company, with a
view to creating one of the finest passenger
transportation businesses in the country.

9.  April, 2007 – Launched in Mumbai with India Value fund advertising
with 30 cabs.
 June, 2007 – Increased cabs from 30 to 200.
 July,2007 – Extend its pickup service to all areas within BMC limits.
 November,2007 – Launched driver training programs.
 March,2008 – Launched in Delhi with 250 cabs.
 April, 2008 - Launched in Bangalore with 500 cabs.
 May, 2008 - Launched in Hyderabad with 400cabs.
 September,2008– Launched, Meru for women: Safe, secure &
convenient transport option
 December, 2009 - Launched credit/debit card payment options for
Bangalore.
 February,2010 – Launched credit/debit card payment options for
Delhi.

10. Launched credit/debitLaunched credit/debit
card paymentcard payment

11.  July 2012 – Meru India Head joins TaxiForSure.
 August 2013 – Meru Cab launches booking app with
emergency button distress.
 October 2014 – Meru introduces cashless travel
feature. Also launches new app with Wallet service.
 March 2015 – Meru Cabs raises $50M from IVF
Advisors
 July 2015 – Meru Cabs partners with Paytm and
Mobikwik.
 November 2015 – Meru Cabs ties up with Kolkata’s
local taxis.
 February 2016 – Meru Cabs expects to raise up to
$200m in next 2 years

13. Description Meru Cabs Ola Cabs
For the first 2 Kms Rs. 49 Rs. 49.50
Rate after 2 Kms Rs. 15/Km Rs. 10/Km

14. Description Meru Cabs Uber
For the first 2 Kms Rs. 49 Rs.40
Rate after 2 Kms Rs.15/Km Rs.9/Km

15. During his journey with Meru Cabs, Mr. Neeraj Gupta was felicitated with,
 Entrepreneur of the Year Award by the Bombay Management Association
(BMA) for his significant contribution in the Public Transportation and to provide
high quality innovative transportation service.
 Udyog Rattan Award by the Institute of Economic Studies (IES) in 2007
 Excellence Award to his company given by Institute of Economic Studies
(IES)
 Award from All India Passengers Association – Largest & Best Taxi
Company in the Country
 Best Entrepreneur of the Year Award from All India Passengers
Association.
 Best IT User Award to Meru Cab Company Pvt. Ltd. -Nasscom in 2008 &

16. Agent

17. 2 weeks of
training.

18. Daily fees for the car
they use

19. operator
In a lot of 100 - 200

20. Drivers are assure a certain
numbers of fares everyday.
However, driver have to pay
a fee if they take leave on a
day of duty.
Business Model conti..
Earn assured wages.
They have to pay a fine
for a leave taken on the
day of duty.

22. Meru - has reaffirmed the belief
that IT can be deployed in just
about any domain, and can lead
to phenomenal gains.
GIS
Global Positioning System(GPS)
General Packer Radio
Service(GPRS)
Mobile Data Terminal(MDT)

23. • ‘Cabvertise’, registered trademark of Meru Cab
Company is a unique media opportunity which
helps brands reach their messages quickly and in
an engaged manner.

24. • Thoroughly trained Chauffeurs in a smart MERU uniform, fluent
in English and Hindi.
• Routine spot checks by our Patrol Vans to ensure highest
standards of service.
• “Lost and Found”- GPS based tracking technology responsive
tracking system in place so that any item left behind
inadvertently in a Meru cab can be traced to the vehicle the
customer used.
• Some basic amenities like maps of the city, wet wipes, clean
bottled water and a limited selection of music would is offered to
passengers using Meru services.
• Another feature the panic button that is installed inside the Meru
car, which enables the driver to connect to the Control Centre in
case of an emergency or mishap.

26. WHAT NEXT?
Neeraj has plans to develop his company V-Link into an
end-to-end transportation company as he mulls over
entering into bus rapid transit system and looks forward
to a private-public partnership in Indian Railways too.
-Neeraj Gupta

27. Thank You..