1. Check-In 2.0 Dec 2010

2. Table of Contents Check-In Fatigue Check-In 2.0 Direct To Consumer with Check-in 2.0 Enhanced Loyalty with Check-In 2.0 Value Delivered by Check-In 2.0

3. Check-In Fatigue

5. Phantom Check-ins – No way to authenticate presence

6. Frivolous destinations, meaningless incentives

8. Does not work well indoors

9. Needs very accurate Geo-fencing to capture in-store presence

10. Significant battery drain

11. Cellular Location weaknesses

12. Lacks fidelity to capture in-store presence

13. Dog whistle (Shopkick) weaknesses

14. Encumbers users: Needs application to be downloaded and invoked

17. Ease of Use – simply walk in

18. Auto Check-In

19. No Card Swiping etc.

20. No Signing in on mobile apps

21. Authenticated check-in

22. “YOU” have to be present

23. Relevant Offers When andWhere You ShopNovitaz Exec Summary

25. Effectively utilizes cookie-based online check-in

26. Personalizes the ecommerce experience for every returning customer

27. Results in increased cross-sells and up-sells

28. Without knowledge about a customer’s presence there is little a business can do to serve its customers effectivelyHello, Jane Doe Jane’s Amazon.com

29. The Novitaz Approach Digital In-Store Ad Network

30. Check-In 2.0 Unprecedented Customer Insights Direct to Consumer 2.0 Novitaz Exec Summary

32. Enable a Direct to Consumer Ad-network – the first of its kind

33. Deliver targeted in-store offers on the phone based on customer identification, transaction history, and shopping behavior – the phone is the communication platform

34. Dramatically increase offer redemption and maximize the in-store experienceNovitaz Exec Summary

35. Direct to Consumer with Check-In 2.0 Digital In-Store Ad Network

37. How it Works - Overview Customer Enters Customer Exits Customer Enters Customer Exits e e e e Customer Identified upon entry Customer Identified upon entry Services Infrastructure determines relevant offers based on in-store presence, browsing and purchases Services Infrastructure determines relevant offers based on in-store presence, browsing and purchases RETAIL STORE RETAIL STORE MENS MENS WOMENS WOMENS Entrance/Egress Hotspots Entrance/Egress Hotspots Internal Hotspots Internal Hotspots EZONE CHILDRENS Product Offers sent on mobile phone Novitaz Hotspots captures brand and product interest Novitaz Hotspots captures brand and product interest Targeted Offers increases sales and drives customers back to the store Targeted Offers increases sales and drives customers back to the store

39. Deliver relevant offers based on Customer Interest

40. Segmented by purchase recency, frequency, value

41. Store visit recency, frequency, time spent in store

42. Department visit recency, frequency, time spent in department

43. Make Offers Location Sensitive

44. Valid only in this store (the store the customer is in)

45. Valid only for this visit (buy now!)

46. Loosely-Coupled Integration

47. Campaign Management Offered as a Service

48. Transaction Log extracts for determining Lost SalesDigital In-Store Ad Network

50. List of Offers sent to smart phonesDigital In-Store Ad Network

52. Brand Response sent to Brand Company

53. Return on relationship delivered for a brand companyDKNYC Work Dress 15% Off Michael Kors Evening Dress $49 Off Ultra Skinny Jeans 15% Off The Perfect Black Blazer $18 Off Digital In-Store Ad Network

55. Offer redeemed by showing Promo Code or 2D barcode to Cashier

56. Session Metrics Recorded

57. Shopping Duration

58. Products and Departments of Interest

59. Offer-responses completed

60. Significant Increase in Customer Intelligence for Loyalty and Brand CompanyDigital In-Store Ad Network

61. Enhanced Loyalty with Check-In 2.0 Enhanced Loyalty

63. Store visit captured regardless of purchase

64. Browsing behavior, departments visited, lost sales/opportunities and visit duration recorded

65. In-Store Session metrics presents a new dimension for Customer Segmentation

66. Significantly enhances the ROI of loyalty solutions by:

67. Identifying the presence of repeat customers

68. Capturing the browsing behavior of customers within a store as session metrics

69. Completing the 360 degree view of the customerEnhanced Loyalty

70. Enhanced Loyalty Existing Loyalty Card What a guest purchased Identifies cross-sells Mass Marketing Generic rewards based on spend Check-In 2.0 powered Loyalty Card What a guest is interested in purchasing Identifies new and lost opportunities In-Store Presence Marketing Loyalty based on understanding in-store browsing behavior Enhanced Loyalty

72. Singular Focus on In-Store

73. Digital In-Store Ad Network

74. Auto Check-in based on Opt-in – deliver value to the consumer while not expecting the consumer to change behavior

75. Monetization thru brand-response, much like online Ad Networks

76. No Gaming, downloading apps, earning badges etc.

77. Get Rewarded for Checking-In to a Store

78. Assumes change in consumer behavior: download apps, enable listeners, scan product pictures