Content is king. Copy remains at the center of Search Engine Optimization. This is about SEO Copywriting in general, its importance, and steps to create a great content. The slide was presented by one of the speakers Sunita Rai on WordCamp Kathmandu 2016 which took place on 19th November 2016 in Kathmandu Nepal.

1. SEO Copywriting for
WordPress
Sunita Rai
1
SEO Copywriter, WordPress lover and
Learner
Appeared on: WPAll.club, ThemeGrill,
AccessPress Themes & multiple sites

2. “
Technology is best when it
brings people together.
2
-Matt Mullenweg

3. it!
3

4. Queries Google Processes
4
2 Trillion or more
Per second
63,000 or more
5.5 Billion or more
Per day
Per year
Source: Danny Sullivan, Search Engine Land (2016)

5. 5
Google’s Mission
To organize the world’s
information & make it
universally accessible and
useful.
#1 Focus on the user

6. 6
Why Search Results Matter?

7. Click Through Rates...
7
Position 1 2 3 4 5 6 7 8 9 10
Desktop 29.81 16.05 9.97 6.74 4.85 3.57 2.7 2.1 1.68 1.33
Mobile 23.86 16.75 10.72 7.4 5.15 3.67 2.66 1.95 1.46 1.11
Source: https://www.advancedwebranking.com/cloud/ctrstudy/
First 5 results: 67.42%
of all clicks (D.)
First 10 results: 78.8%
of all clicks (D.)

8. Hmm.. Okay. What’s next?
8

9. SEO
Improving your website’s
position on free/ organic search
results.
 Better position
 More traffic
 More conversions
 More revenue
9

10. 10
Copywriting
An art of writing copy.

11. Copywriting remains
at the centre...
11
Content
marketing
SEO
Social media
marketing
Copy

12. SEO Copywriting
1. Search Engine Friendly
▫Keywords
▫Headings
▫Images and graphics
▫Title & meta tags
2. Useful to the users
▫Answers to their questions
▫Tells them how to do
something
▫Persuades them to take an
action (compelling)
12

13. How copy helps you
rank...
13
Quality Content
Linking
Social sharing & bookmarking
Increases trust, authority and relevance
Better ranking

14. Alright... How to do it?
14

15. 15
Steps that I follow...
You may disagree.
..............
..............
..............
..............
..............

16. 1. Understanding the product
▫What makes your product
unique
▫Features & benefits
▫Knowing who you are selling to
16
Free
theme
Business
owners
Simple,
easy to use
In-built sliders
Gallery plugin
Page builder support

17. 2. Keyword research
17
Google Search
Google Keyword
Planner

18. Keywords
▫Focus keyword
(woocommerce wordpress themes)
▫Long tail keywords
(free responsive woocommerce wordpress themes )
▫LSI keywords
(woocommerce wordpress templates, wordpress
ecommerce themes, woocommerce themes for
wordpress, wp woocommerce themes)
18

19. 3. Competitor Analysis
19
Google
Mozbar
BuzzSumo
Ahrefs

20. BuzzSumo
20

21. Ahrefs
21

22. 22
4. Better headlines
CoSchedule Headline Analyzer

23. 23
5.Outline your copy
Introduction
Features, benefits
Advantages, disadvantages
Wrapping up

24. 6. Write...
24
 First sentence and first
paragraph
 Simple words, short
and sweet sentences
Short & clear
paragraphs with one
idea

25. 2525
# Grammar proof
writing

26. 7. Design
26
 Short & clear
paragraphs
 Design - white space,
images and graphics,
CTA

27. 8. Content analysis & SEO check
▫Yoast SEO
(Focus keyword, SEO title, permalink, meta desc.)
▫Readability
(use simple words, create short and simple
sentences, avoid passive voice, use transition
words)
27

28. 28
9.Reach out to the rightful audience..

29. Credits
29
Special thanks to all for awesome
resources:
▫http://searchengineland.com/
▫http://mashable.com/
▫https://moz.com/blog/
▫https://www.quicksprout.com/
▫https://www.searchenginejournal.com/
▫https://yoast.com/
▫http://neilpatel.com/
▫http://backlinko.com/
▫http://seonerdy.com/
▫https://accesspressthemes.com/
▫http://themegrill.com
▫http://wpall.club/

30. 30
Thanks!
Let’s connect:
Twitter: @sunita_rai3
Google Plus: +sunitarai3
Any questions?