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PRESENTATION
ON
SUNDRY, NFR AND EARNING
CONTRACTS
Shri B D CHRISTOPHER. IRTS
Dy.CCM/FS/SCR 1
EARNINGS ON INDIAN RAILWAYS
 Major source of Earnings on Indian Railways –
 Passenger Earnings
 Other Coaching Earnings
 Goods Earnings
 Sundry Earnings
 Revenue and Capital Expenditure on Indian Railways are being met
from the above major source of Earnings.
 Revenue Expenditure is met for Salaries, Fuels, Maintenance, etc.
Capital Expenditure is met for Gauge Conversions, Construction of
New Lines, Station Development, Tractions, etc.
To meet Revenue and Capital Expenditure on Indian Railways,
Earnings Budget has a prominent role.
Surplus Earnings will be contributed to the contingency fund of
Government of India.
2
SOURCE OF EARNINGS ON INDIAN RAILWAYS
Passenger Earnings
(20% of total earnings to
end of Mar, 2022)
Suburban
 First Class and General class passengers.
Non-Suburban
 First AC, Second AC, Third AC, First Class, Sleeper Class and
Second Sitting passenger earnings.
Other Coaching Earnings
(3% of total earnings to
end of Mar, 2022)
Parcels
Luggage
Special Trains (other than Military)
Special Trains (Military Specials)
Penalties imposed by Ticket Checking staff/Station Masters.
Platform tickets
Cloak Room charges
Postal Haulage charges
Cancellation and Clerkage charges.
Identity Cards
Demurrage/Wharfage
Miscellaneous 3
SOURCE OF EARNINGS ON INDIAN RAILWAYS
Goods Earnings
(75% of total
earnings to the end
of Mar, 2022)
Freight earnings
- commodities viz., Coal, Cement, Iron Ore, Foodgrains, Fertilizers,
Petroleum Products, Container services, Raw Material for Steel
Plants (RMS) and others.
Miscellaneous Goods earnings
- Demurrage/Wharfage
- Stacking charges
- Siding charges
- Trip charges
- Shunting charges
Sundry Earnings
(2% of total earnings
to end of Mar, 2022)
Rent & Tolls
Non Fare Revenue (Commercial Publicity)
Catering
Parking
ATMs
Pay & Use Toilets
Commercial Plots
4
CLASSIFICATION AND ACCOUNTAL OF SUNDRY EARNINGS
 Abstract “Z” Sundry Other Earnings (93)
Sundry Earnings: Minor Head-100(Military Telegraph
earnings), 200 (Rent & Tolls), 300(Receipts from Catering
department), 400(Overcharges & Profits recovered on work
done on outside parties and sale of stores), 500(Sale
proceeds-Unclaimed & damaged goods, Gross & Trees on
the line), 600(Miscellaneous-Advertisement fees, Interest &
Maintenance charges viz., Siding maintenance etc.) 700
(Reimbursement of Operating loss on strategic lines) and
800(Refunds on earnings collected).
5
SERVICE HEAD-WISE ORIGINATING EARNINGS ON
SCR (in CRS.)
Commodity
2018-19
Actuals
(Full year)
2019-20
Actuals
(Full year)
2020-21
Actuals
(Full year)
2021-22
Actuals
(Full Year)
Passenger 4058.74 4119.44 975.26 2974.62
Other Coaching 318.40 314.08 170.90 375.66
Goods 10954.69 9029.32 8498.41 10615.68
Sundries 345.03 307.55
263.27
300.08
Total 15676.86 13770.39 9907.84 14266.04
7
SERVICE HEAD-WISE ORIGINATING EARNINGS
(SCR)
(In Crs)
Commodity
To end of Mar
2020-21
Actual
2021-22
Actuals
% Variation
over last year
Passenger 975.26 2974.62 205.00%
Other Coaching 170.90 375.66 119.8%
Goods 8498.41 10615.68 24.9%
Sundries 263.27 300.08 14.0%
Total 9907.94 14266.04 44.00%
8
GOODS
141116
74%
PASSENGER
39104
20%
OTHER COACHING
4888
3%
SUNDRY
6020
3%
INDIAN RAILWAY REVENUE TO THE END OF MAR-2022
in Crs
GOODS PASSENGER OTHER COACHING SUNDRY
GOODS, 10615.68,
74%
PASSENGER,
2974.62, 21%
OTHER
COACHING,
375.66, 3% SUNDRY, 300.08,
2%
SOUTH CENTRAL ORIGINATING REVENUE
TO THE END OF MAR-2022 IN Crs
GOODS PASSENGER OTHER COACHING SUNDRY
INDIAN RAILWAYS – BUDGET 2021-22
RUPEE COMES
10
PASSENGER, 0.28,
28%
OTHER
COACHING, 0.03,
3%
GOODS, 0.64, 63%
SUNDRY, 0.06, 6%
PASSENGER OTHER COACHING GOODS SUNDRY
NON-FARE REVENUE
11
EARNINGS OF INDIAN RAILWAYS
EARNINGS OF
INDIAN
RAILWAYS
PASSENGER
OTHER
COACHING
GOODS SUNDRY
HEAD WISE DEPARTMENTWISE
RENT & TOLLS
ACCOUNTS/PERSONNEL
& OTHERS
LAND LEASING COMMERCIAL
CATERING ENGINEERING
DEPOSIT WORKS
SALES
ADVERTISEMENTS
INTREST & MAINTENANCE
CHARGES
MISC
SUNDRY EARNINGS
NFR PAY & USE TOILETS
PARKING CLOAK ROOMS
CATERING COMML PLOTS
MISC STALLS SALE OF TIME TABLES
RETIRING ROOM AC WAITING HALL/LOUNGES
ATM OTHERS
COMMERCIAL EARNINGS UNDER
SUNDRY EARNINGS
NON FARE COMPONENTS
Mobile Assets Z-612
OOH Z-613
RDN Z-611
COD Z-614
Unsolicited Z- 616
NINFRIS Z-617
App Based Cab Z-248
Old Commercial Publicity Contracts Z-618
Other NFR Contracts such as sponsorship of activities &
events at stations, branding etc) Z- 615
Department wise sundry revenue for the Financial
Year 2021-22
Department
Revenue
(in Cr)
A/cs & Personnel &
Others (Medical,
Electrical, Workshop &
S&T)
22.91
Commercial 36.82
Engineering 63.34
Other Depts (Workshops
and S&T)
2.53
Misc 174.47
Grand Total 300.07
8%
12%
21%
1%
58%
A/cs &
Personnel &
Others
(Medical,
Electrical,
Workshop &
S&T)
Commercial
Sub Heads of Sundry Revenue of Commercial Department
to the End of Mar-22 (In Crs) Revenue
Head
Reven
ue
(in Cr)
Rents from retiring
rooms
0.46
Catering - D.E.F &
IRCTC
12.13
Commercial
publicity (NFR)
3.76
STD/PCO booths 0.01
Time tables 0.01
License fee from stn
stalls
2.15
Parking contracts 6.46
Lease of land
(Commerical Plots)
11.84
Grand Total 36.82
1%
33%
10%
0%
0%
6%
18%
32%
Rents from retiring
rooms
Catering - D.E.F & IRCTC
Commercial publicity
STD/PCO booths
Time tables
License fee from stn
stalls
Parking contracts
Lease of land
(Commerical Plots)
• In pursuant of the Budget announcement, for
increasing the Non Fare Revenue, Ministry of Railways has
announced new policies on various initiatives within the Non-
Fare Revenue space. These policies will look into different
areas ranging from advertising in trains and other areas such
as bridges and other assets, setting up of ATMs at platforms
to digital content for passengers.
• Salient Features of the Policies:
• The policies are based on feedback from the key players in
the industry. Some of the key inputs considered in the policies
are:
● Long Term Contracts – up to 10 years
● Single Point of Contact within Indian Railways –
Non Fare Revenue Directorate
● Credibility of Partner – including a technical and
financial capability model
● Transparent Process – E- Auction
● Better media planning for Railway assets – Allowing
zone/train/station wise packages
Non-Fare Revenue
Non-Fare Revenue is the income from various
sources, excluding passenger and freight receipts.
NFR policies primarily deals with advertisement on
• Inside the stations
• Circulating area of stations
• Trains
• Freight Wagons
• Locomotives
• Digital content on trains and platforms
• Infotainment systems
• Other innovative ideas that can help the railways
increase its earnings.
OBJECTIVES OF NON FARE REVENUE
•In order to monetize assets of Indian Railways and undertake revenue
yielding activities, Indian Railways has decided to promote new ideas and
concepts for enhancement of non-fare revenue.
•Guidelines on ‘New Innovative Non Fare Revenue Ideas Scheme’
(NINFRIS) have been issued. The scheme is to be executed at the
Divisional level on Zonal Railways.
•The scheme has been very recently issued on 21.05.2018.
• Receiving, Examining and Implementing of New Ideas and Concepts by
Zonal Railways is an on-going process.
OBJECTIVES OF NON FARE REVENUE
New ideas and concept received under
Non-Fare Revenue by the Railways are as follows:
•Display of Advertisement in Passenger Reservation System (PRS) Ticket,
•Robotic Massage Chair with Foot Massager and Body Mass Index Machines,
•BMI Kiosk (Body Mass Index) at various Station/Workshops,
• Light Emitting Diode (LED) Digital Wall/Screens,
•Reverse Osmosis (RO) Water Purification in Train Coaches,
•Micro smart stay Lounge,
•Mobile Application Based Suburban Tracking System,
•Three Dimensional (3D) Product Displays for products & Services,
•Mobile Tower & Small Cell units proposal,
•Projection Mapping Technology,
•Vinyl Wrapping on Platform Raisers,
•Advertisement on Pay slips,
OBJECTIVES OF NON FARE REVENUE
New ideas and concept received under Non-
Fare Revenue by the Railways are as follows:
• Advertisement on Pay slips
• Advertisement Rights on Bottle Crushing Machines
• Advertising in EMU Rakes through Public Information
System
• On Board Shopping in Mail/Express Trains
• Exhibition at Stations, Market Contracts
• Promotion of Railway Ticketing App (Unreserved
Ticketing System on Mobile),
• Heritage Café
OBJECTIVES OF NON FARE REVENUE
New ideas and concept received under Non-Fare Revenue
by the Railways are as follows:
•Health ATM
•Jingles at various Stations
•Tex Plaza at Station and Setting up of a mobile food court at Railway Station
•Publicity on panel Truss and Ceiling of platform shelter
•Publicity rights on glass façade at Railway Station
•Dual display infotainment system
•To generate revenue from Non Fare Revenue sources
• Indian Railways has fixed an annual target of Rs.1200 crore for Budget
Estimate 2018-19.
Fare and non fare revenue share
•This Project Aim to maximize the revenue of Non Fare box revenue and
make a Indian Railways more economical sustainable as fare-box revenue
are not sufficient to sustain the operations and repayment of loans. Major
sources of revenue for Metro Projects are:
1. Fare Box – which accounts to almost 80-90 %
2. Non-Fare Box – which accounts to 10-20%
•The problem with Fare Box System is that we are not able to recover the
cost, also the actual ridership is low than that planned. So, mostly it goes
into loss. So, there is a need to improve the non-fare box revenue share
where fares are very dynamic and gesture low revenue.
SCOPE OF NON FARE REVENUE
Although Indian Railways enjoy the highest captive eyeballs in a
Railway system internationally, earns less than 5%
of its revenues through non-tariff sources. Many of the
world railway systems generate 10% to 20% of their
revenues from non-tariff sources.
IR typically has focused on increasing revenues
through tariff hikes. It wants to change this and
challenge the conventional thinking by exploiting new
sources of revenue so that every asset, tangible or non-
tangible, gets optimally monetized
SEGMENTS OF NON FARE REVENUE
Out of
Home
Rail
Display
Network
Unsolicited
NFR
NINFRIS
Content on
demand
Mobile
Assets
Advertisement
outside the
Railway station
building
Advertisements
through Digital
Screens / Static
media inside the
Railway Station
Entertainment
Services
Onboard
(Trains) &
Off board
(Stations)
New ideas &
concepts not
tested before at
Divisional Level
Advertisement on
Coaches,
Locomotives &
Wagons
Unsolicited proposals
not covered in any
existing policy
 In pursuant of the Budget announcement by Hon’ble MR in 2016, for increasing
the Non Fare Revenue (NFR), Ministry of Railways has set up NFR directorate
and announced new policies on various initiatives within the same space.
NFR Segment Description
Commercial
Circular No.
Major Earning Segments
Out of Home Display of advertisements outside the Railway station building 04/2017
Mobile Assets Vinyl Wrapping on exterior/through panels in interiors of
coaches
05/2017
Rail Display Network Display of advertisements Inside the Railway station building 50/2017
Minor Earning Segments
Content on Demand On board (trains) and of board (stations) entertainment
services
01/2017
Unsolicited Proposals Any new concept/offers submitted by outside agencies 02/2017
Co- Branding of
Railway Stations
Station branding / semi-naming of railway station or
prefixing / suffixing brand names / logos to the names
of ' railway stations
07/2022
New & Innovative To promote and new ideas for passenger convenience and NFR Dir. Letter
NON FARE REVENUE
Out of Home Policy
 Out of Home Policy is issued by Railway Board vide Commercial
Circular No 04 of 2017.
 The objective of this policy is to lay out the various conditions in
monetising advertising assets apart from the station area Such as
circulating area, Road over Bridges(ROB) Road under Bridges (RUB)
Level Crossing gates, Railway Colonies, Railway workshops,
Production units railway land along the track etc.
 Display of advertisements outside the Railway station building will be
covered under this Policy.
 Advertisements out side Railway station is permitted through
Hoardings Uni-Poles/Uni-Structures, Glow signs Boards ,Wall
paintings ,Digital boards etc.
 Initially RITES was appointed Nodal agency for inviting open bids on
behalf of Zonal Railways .
 Further Non fare Revenue directorate vide letter dt 22.03.2018 has
decided to decentralized the Bid process management to Zonal
Railways.
Out of Home Policy
 In the Year 2018 vide Commercial Circular No 50
of 2018 Railway Board has modified the policy
and powers were delegated to General
Managers for effective implementation of the
policy.
 Accordingly South Central Railway has prepared
Standard Bid Documents (SBDs) with
concurrence of headquarter finance and
approval of General manager for Out of Home
advertisement policy.
 SBDS were circulated among Division for
floating the tenders under Out of Home policy.
OUT OF HOME (OOH) ADVERTISEMENTS
CIRCULATING AREA UNI POLES
LEVEL CROSSING GATE
Mobile assets Policy
Policy is issued by Railway Board vide Commercial Circular No 05 of 2017.
 The objective of this policy is to facilitate the Indian Railways to offer combined
train packages consisting of internal and external advertisement
 Through this policy licensees shall be allowed to advertise through vinyl
wrapping of train exterior which will be as per extant specification laid down by
RDSO .
 Vinyl wrapping will be permitted on windows of air conditioned coaches also
subject to 70 % visibility being achieved. Vinyl wrapping on windows of non-AC
coaches will not be permitted.
 The licensees shall be allowed to advertise inside the coaches up to 250 sqft at
locations Exteriors and Laminated Advertisements on panels in the Interiors of
coaches of Mail Express, MEMU, DEMU, EMU and Passenger trains.
 Indian Railway has appointed RITES as consultant for over all bid process
management. Further Non fare revenue directorate railway board vide letter dt.
16.02.218 has decided to decentralized the bid process management to zonal
Railways.
Mobile assets Policy
 In Railway Board has modified the policy and powers were
delegated to General Managers for effective implementation
of the policy.
 Accordingly South Central Railway has has prepared
Standard Bid Documents (SBDs) with concurrence of
headquarter fiancé and approval of general manager for
Mobile assets policy.
 SBDS were circulated among Division for better clarity in
floating the tenders the Year 2018 vide Commercial Circular
No 50 of 2018 under Out of Home policy.
.
 Trains will be allotted without tendering system to Central & State Government
Departments and Agencies including PSUs for advertising on exteriors of
various Trains.
 Scheme Offers Fixed Rate of:
 Rs.25 Lakhs per year per Rake for Local Trains / Short Distance Trains
EMU/DMU/ME.
 Rs.50 Lakhs per year per Rake for other Coaching Trains for
advertisement up to Window level and Rs 1 Crore for advertisement on Full
body per rake /year. .
 Further to the above, fixed rates are also fixed per coach basis as detailed
below:
Innovative Schemes for Central & State Govt
Departments
Type of the train
Exterior Vinyl Wrapping of one or
more coaches
(per coach per year)
Display of Advertisement inside the
coaches
(per Sft per coach per year)
EMU/DMU/MEMU
(Whole Coach wrapping
permitted)
Rs 1.5 Lakhs Rs 400/-
Mail / Express
(Below window sill level
permitted)
Rs 2 Lakhs Rs 6000/-
33
Advertisements on Mobile assets
One Rake of Telangana Express allotted to M/s Singareni Collieries
Corporation Limited on Lumpsum rates @ Rs 50 Lakhs per annum.
Rail Display Network
RDN Policy is issued by Railway Board vide Commercial Circular No 50 of
2017.
The main objective of this policy is to integrate the existing rail passenger
information at railway station across India. Under RDN information will be
provided related to arrivals departures and running status of trains including
expected delay and other relevant information like platform numbers, coach
guidance etc.. This will also provide information pertaining to passenger
comfort, amenties and passenger safety message. The entire exercise shall
be cost neutral to Railways.
The proposed Rail Display Network shall be utilized to display railway
information will not be less than 50 % in terms of time and/or space which
shall be detailed in tender document.
 Display of Advertisements through various media at earmarked areas
Inside the Station Building .
 Advertisement is permitted through Digital & static media. i.e. through
LED/LCD/Plasma screens, Digital video walls, Operation of Public Address
System and playing of Jingles through Public Address System, Wall
Paintings etc.
Rail Display Network
 RDN shall be the exclusive advertising medium at the stations which
includes station building concourses platforms FoBs but excluding
circulating area.
 Ministry of Railways have appointed RailTel as nodal agency for bid
process management of RDN. Till date RailTel has not finalised a pan India
licensee for RDN.
 Once RailTel finalised a pan India licensee for RDN all the live contracts
awarded by Zonal Railways will be handed over to RailTel.
In the Year 2018 vide Commercial Circular No 50 of 2018 Railway Board
has modified the policy and powers were delegated to General Managers
for effective implementation of the policy.
Accordingly South Central Railway has has prepared Standard Bid
Documents (SBDs) with concurrence of headquarter fiancé and approval
of general manager for Mobile assets policy.
SBDS were circulated among Division for better clarity in floating the
tenders under RDN policy.
RAIL DISPLAY NETWORK (RDN)
ADVERTISEMENTS
CONCOURSE PLATFORMS ESCALATORS
Train Arrival & Departure Screens
RAIL DISPLAY NETWORK (RDN)
CIBs and Fare repeaters
Contract Conditions as per Standard Bid Documents
Contract Conditions for OOH, Mobile Assets & RDN as per Standard
Bid Documents.
Type Conditions as per Standard Bid Documents
Eligibility criteria
1. The Bidder should have minimum Two (02) years experience in
advertising field during the past 10 years from the date of issue of
Tender Notification.
2.In any one of the financial years out of the Three (03) preceding
financial years, the licensee should have achieved a turnover from
advertising business which is equal to or more than the First (1st) year
Reserve Price in this Tender Notification
Contract Period 5 Years
EMD 2% of Tender Value
Security Deposit 50% of 5th
year L.F
Payment of License Fee Half Yearly
Escalation in License
Fee
10% from 4th year
Exit by Licensee
After 2 years with 4 Months advance notice period
Content on Demand
 Content on Demand Policy is issued by Railway Board vide
Commercial Circular No 01 of 2017.
 The objective of this policy is to detail the various conditions to
monetise entertainment based services on trains and stations.
 RailTel is appointed as nodal agency for floating ,awarding and
managing the contracts for Content on demand policy.
 Entertainment services should be provided through audio and
video system and be made available on all personal devise and
should support the prevalent technology/ mobile platform.
.
Content on Demand
 The licensees / service provider shall promote advertisements
through the contend service provided within the permissible limits
as per relevant ministry of Information & Broadcasting.
 The period of Contract shall be 10 years.
 At present a total of 2610 rakes is included for Content on demand
service.
 216 M/E trains and 9 MMTS rakes were included from South Central
Railway for providing content on demand services on board.
 The revenue sharing from Content on Demand Contracts between
Railtel and Indian Railways shall be on 50:50 basis
Unsolicited proposal
 Unsolicited proposal Policy is issued by Railway Board vide
Commercial Circular No 02 of 2017.
 The objective of this policy is to allow unsolicited proposals by
enabling private and public sector participation in the
conceptualisation of an earning project or scheme and
permitting finalisation of the same.
 This policy will be applicable for all departments receiving
unsolicited proposals for enhancement of revenue of the
railways, especially the non-fare revenue such as advertising,
short-term land licensing etc where no policy exist.
 The proposal received under this policy should not cover under
any other policy of Railway board.
.
Unsolicited proposal
 The selection of agency will be done for 5 years initially.
 If the project/ scheme is found to be successful subsequent selection of
agency will be done by open tendering process.
 All the proposals received in this policy should be finalised within model
time frame which is D+165 days.
 Right of first refusal will be given to proponent in case proponent is not
the highest bidder.
 Short term proposal will also be considered under this policy.
 The period of short term proposal is not exceeding 3 months.
.
Co- Branding of Railway Stations
The objective of this policy is to generate non-fare revenue by allowing co-
branding / station branding / semi-naming rights at railway stations, or prefixing /
suffixing of brand names / logos to the names of railway stations to government
and reputed business houses (not advertising agencies).
The idea is to permit the licensee (the brand owner) to prefix or suffix the brand
name or logo to the name of the railway station .
In order to maximize the revenue from co-branding of stations, clubbing of
stations in cluster may be considered.
Co-branding shall be permitted at all the places in the station building area
wherever the name of the railway station is displayed .
Contracts shall be awarded by means of EOI/Open bidding.
The tenure of the co-branding license shall be for a minimum period of 01 (one)
year up to 03 (three) years.
New Innovative Non Fare Revenue Ideas Scheme
 NINFRIS Policy is issued by Non Fare revenue directorate vide Lr No
2018/NFR/25/new innovative idea scheme dt 21.05.2018.
 The objective of this policy is to promote new ideas and concepts related
to passenger convenience and enhancing Non Fare Revenue.
 The focus of this policy shall be on all new and innovative ideas, concepts
themes, that have not been tested before at divisional level and with
potential to enhance Non fare Revenue.
 DRMs of the Division shall have full powers for executing innovative ideas/
concepts for generation of NFR on their division.
 Care should be taken that projects/ scheme taken up under NINFRIS
scheme should not infringe upon any other NFR policies.
.
 The branch officer of Commercial department should be the nodal officer
for handling such proposals.
 Proposal should be accompanied by a non refundable application fee of
Rs One Thousand only (Rs 1000/-)
 The tenure of the such NFR initiative shall be one year or part thereof, but
can be extended by further one year with the approval of DRM.
 As per Commercial circular No 51 of 2019 General Managers may fix the
tenure of proposal under NINFRIS up to maximum of 5 years in case of
capital intensive NINFRIS proposals.
.
New Innovative Non Fare Revenue Ideas Scheme
Pochampally Handlooms
Pearls, Bangles & Cosmetic Stall Health Kiosk
Few NINFRIS contracts awarded over SCR
Few NINFRIS contracts awarded over SCR
Fish Spa
Cell Phone Store
Robotic Massaging Chairs
FEW NINFRIS CONTRACTS AWARDED OVER SCR
Bounce Bikes
Few NINFRIS contracts awarded over SCR
3D Hologram Media Player
Baggage Sanitisation kiosk
FEW NINFRIS CONTRACTS AWARDED OVER SCR
Indian Railways introduces App-Based Bags-
on-Wheels service in Delhi Division of NR
Delhi division recently achieved a milestone by awarding a new innovative
contract under New Innovative Non-Fare Revenue Ideas Scheme (NINFRIS) for
App-Based Bags-on-Wheels services. It would be the first of its kind service
available for the railway passengers in India.
Indian Railways introduces App-Based Bags-on-Wheels service in Delhi
Division of NR
• Using BOW APP (will be available for Android & iPhone users), passengers will raise
their demand for carrying their luggage to railway station or to their home. Luggage
will be picked up by the contractor in a secured manner and will be delivered to the
coach/home as per booking preference of passenger.
• The firm will provide door-to-door service to railway passengers on a nominal fee for
hassle-free and smooth handling & transportation of luggage from the passenger’s
home to passenger’s Coach in Train and vice-versa. It would be very helpful for
passengers, especially Senior Citizens, Divyangjan and Lady Passengers travelling
alone.
• The unique feature of this service would be that the delivery of the luggage would be
ensured prior to departure of the train to provide ease of travelling experience to
passengers. Initially firm will provide its services for the passengers boarding trains
from New Delhi, Delhi Jn., Hazrat Nizamuddin, Delhi Cantt., Delhi Sarai Rohilla,
Ghaziabad and Gurgaon railway stations.
• The service will not only be beneficial for passengers but will also enhance the scope
of earning for Railways with straightaway NFR revenue of Rs. 50 Lakh p.a. along
with 10% revenue sharing for the period of one year. Indian Railway passengers
have witnessed Palace on Wheels, but now they may have a feel of Bags-On-
Wheels.
QUICK SERVICE RESTAURANTS
VINYL WRAPPING OF TRAINS
ATMs AT RAILWAY
STATIONS
RAIL DISPLAY NETWORK
SCREENS
(Amt Rs in Cr.)
Railways 2018-19 2019-20 2020-21 2021-2022
CR 58.79 80.35 20.92 39.34
ER 8.23 9.84 5.15 29.80
ECR 5.92 9.21 2.94 6.44
ECoR 16.27 11.11 6.86 5.24
NR 32.46 25.92 8.62 14.30
NCR 2.14 2.06 1.59 2.56
NER 5.46 3.16 1.72 4.33
NFR 4.58 4.98 2.50 3.08
NWR 6.92 7.30 3.83 4.48
SR 27.89 27.38 14.06 17.68
SCR 17.67 14.12 3.42 4.50
SER 8.04 5.30 2.97 3.41
SECR 2.17 4.07 1.27 4.23
SWR 12.79 7.89 1.44 4.12
WR 71.24 103.38 22.98 27.55
WCR 6.59 8.57 1.37 6.38
MR 21.29 26.87 11.55 19.45
Total 308.44 351.49 113.19 196.89
Non Fare Revenue trends for last 4 years
Sub Heads under NFR Revenue to the End of
Mar-22 in Crs (SCR)
Head
Revenue
(in Cr)
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Advertisement from
Stations
1.21
Advertisement on
Coaches/Wagons/
Hoarding
0.01
Advertisement Through
Hoardings (out of
Home)
0.52
Advertisement through
Interactive Services
0.01
Other NFR Activities
including NINFRIS
0.69
Various NFR unclassified
Earnings from
Advertisement Fees
0.84
ATM's 0.67
Grand Total 4.52
13%
27%
0%
11%
0%
15%
19%
15%
Advertisement
Advertisement from
Stations
Advertisement on
Coaches/Wagons/
Hoarding
Advertisement
Through Hoardings
(out of Home)
Advertisement
through Interactive
Services
Other NFR Activities
including NINFRIS
Unclassified
Earnings
Country Major Operations ( national level ) Indicative NFR Percentage
Germany Deutshe Bahn 34
Japan Japan Railway Company 30
Hong Kong MTR Corporation Limited 29
Russia Russian Railways 12
France French national Railway Company 10
Spain Renfe Operadora 7
India Indian Railways < 5
REVENUE COMPARISON :
Hon'ble Minister of Railways had announced during the Railway Budget 2016-17 that
"Although we captive eyeballs in a railway system internationally, we earn less than 5% of our
revenues through non-tariff sources. Many of the world railway systems generate 10% to 20%
of their revenues from non-tariff sources. Over a period of the next five years, we will strive to
reach this world average by monetizing assets and undertaking other revenue yielding
activities."
Metro Cases on Non Fare Revenue Contribution
Sr. No Name of Cities
Area (sq.
km)
Population
Density
(persons/ sq.
km)
Fare Box
Non- Fare
Box
Metro
Ridership
(Million)
PT Share (in
%)
Length of
Metro Rail
(in km.)
Revenue Sources
of Non Fare Box
1 Hong Kong 80.6 13,15,392 16,320 37% 63% 4.63 37.6 175
Property Rental
(22%), Property
Development
(45%), Station
Commercial (24%),
Advertisement and
Mis (9%)
2 Delhi 1483 138,50,507 9,339 88% 12% 1.92 16 189.7
Advertisement
(48%) ,ATM,
Shops(14%),
Telecom
business (16%),
Rents (10%), Mis
(12%)
3 Singapore 714.3 5,32,000 744 89% 11% 2 25.2 138.9
Advertisement
(15%). Rents
(19%), SMART fleet
operation (29%),
Engineering
Services (25%),
Miss (12%)
4 London 1572 78,25,200 4,977 83% 17% 3.33 14 404
Advertisement
(19%),
Property
Development
(25%), Congestion
pricing (12%),
Grant (22%) Miss
(22%)
5 New York 783.8 81,75,133 10,429 70% 30% 4.51 15.3 394.3
Advertisement
(25%),
Property
Development
58
E-Auction & Asset
Management
for
Commercial Earning
Contracts
Commercial earning contracts through e-
Auctions
• E-Auctions instead of Tenders:
– Open Auction through IREPS
– Asset creation by asset holder
– Auction catalogues to be published on IREPS- in public
domain
– Eligibility criteria based on Financial turn over
• Self declaration + document upload by bidders
– RP- to be fixed by ACO, not to be disclosed to bidders
Commercial earning contracts through e-
Auctions
• E-Auctions instead of Tenders:
– Bidders identity masked, only H1 rate will be visible
– Auto extension of 2 minutes- if any bid received within last 2 minutes
• Maximum 10 auto extensions allowed
– Auto decision- on the spot award to H1, if rate is equal or above RP
– Instant deduction of 5 % EMD of H1, no blockage of EMD of other
bidders
– Verification of turn over certificates to be done later on
Sequential Closing of Auction for different lots
0 10 20 30 40 50 60 70 80 90 100
Lot 5
Lot 4
Lot 3
Lot 2
Lot 1
Normal Closing Auto Extension Zone
Objectives
• Maximizing Revenues:
– Prevention of Asset Idling
– Increased Competition/ Removal of entry barriers
– Reduction in cycle time for placement of contracts
– Elimination of pilferages in payments
• Standardization:
– Standard Conditions of Contract
Benefits of e-Auctions: Prevention of Asset
Idling
• Asset Identification / Registration- Asset Master
– Unique code for each Asset to prevent duplication
• Identification / Reporting of Idle Assets
– Linkage of Asset ID with Contract / Auction Lots
• Asset Utilization Reports
Benefits of e-Auctions: Prevention of Asset
Idling
• Asset Identification / Registration- Asset Master
– Unique code for each Asset to prevent duplication
• Identification / Reporting of Idle Assets
– Linkage of Asset ID with Contract / Auction Lots
• Asset Utilization Reports
Benefits of e-Auctions: Increased
Competition
• Open Auctions :
– No requirement for pre-registration for any asset class
– No Geographical restrictions for bidders
– No entry barriers
• Eligibility Criteria- Past Turnover based:
– Based on Self Declaration
– Eligibility based on turnover required for lot vs. contractor’s
turnover
– Forfeiture of EMD in case of wrong declaration
• Likely to fetch true commercial potential of the assets
Benefits of e-Auctions: Reduction in
cycle time
• Min. Fifteen days notice required for auctions
• Auto Decision:
– Reserve Price vs. Highest Bid Received- Auto decision,
No TC
– RP fixation by ACO, Vetting not required
• System generated Bid Sheet
• System Generated Contract
 Contract can be placed within 15 days from asset creation
Benefits of e-Auctions: Elimination of
Pilferages in payments
• System Generated Demand Notice for payment
• System generated delay penalty calculation
• Online Payments through Payment Gateways- No
cash, no paper
• System Driven Monitoring of Payments
– Alerts / Reports for non-receipt of payments
– Payment details / report will be available to all stake holders in real
time
Benefits of e-Auctions: Standardization
• Standardization of processes for conduct of auctions
– EMD/ SD – 5%, Payment time, late payment penalty, etc.
standardized
– Bidder Registration valid pan-India
• Standard Conditions of Contract
– Issued from RB
– Uniform Across Zones / Divisions
Pilot Launch – 11 Divisions identified
Zone Divisions Assets Identified by Divisions
NR Lucknow, Delhi
NER Varanasi, Lucknow
ER Asansol
SER Chakradharpur
WR Ahmedabad
CR Mumbai CST
SWR Bangalore
SCR Secunderabad
SR Chennai
Category Sub- Category
Parcel SLR Compartments, Parcel Vans
Parking Premium, Radio Taxi, Access Controlled, Two-Wheeler, Four-
Wheeler, Mixed
Advertising Out of Home
Pre-requisites for Railway Users
• Identification of Assets:
– Creation of asset master
• Publishing the Auction catalogues:
– Minimum 12 days’ notice period prescribed for Auctions
• Encryption Certificate for Auction Conducting Officer:
– Minimum JAG or Sr. Scale (B.O.) if JAG is not available
– For RP encryption
– If not available already
– RP to be fixed by ACO and to be kept confidential
Pre-requisites for Contractors
• Digital signing certificate (DSC)
• Online Registration on IREPS, if not already registered
• Online Payment of One Time Registration Fee (Rs.
10,000)
• Current Account in SBI
• Integration of SBI Bank Account with IREPS Account
• Lien Marking of Funds
• Updation of Turnover Details in IREPS
To do list for Pilot
• Asset identification and catalogue publishing:
– Division-wise list of assets identified
– Auction catalogues Published
• Wide Publicity:
– Advertisements in Newspapers- by each Division
– Notices on Railway websites
– Notice on IREPS- displayed
– e-Mail/ SMS sent to all contractors registered in
IREPS
• Contractors’ meets:
– All 11 divisions should organise - within a week
To do list for all other Divisions
• Training for Railway users:
– Participation in training sessions organised by CRIS
• Preparation of Asset register:
– All Divisions should complete assets’ entry within a
fortnight
• Willing Divisions (other than 11), may also
participate in pilot
E-Auction over SCR
• E-Auction of NFR and Commercial Earning Contracts has started over SCR in
phase wise.
• Secunderabad Division has been nominated as pilot Division for
implementation of E- Auction. The division has so far scheduled 9 Auctions
(49 Assets) and awarded 7 contracts worth of Rs:2.18 Cr.
• Other Divisions has also started Scheduling of Auctions, the details of
Auctions scheduled for the period 01-07-2022 to 31-07-2022 is as
below
Sl.No Div
Assets
created
No of Auction
schedules
conducted
No of Assets
Auctioned
Awarded
Contracts
Upcoming Auctions
Schedules
No of Assets in
the Auction
Schedule
1 SC 692 9 49 7 8 53
2 HYB 270 - - - 6 27
3 BZA 322 - - - 7 85
4 GTL 331 - - - 11 180
5 GNT 405 - - - 11 80
6 NED 192 - - - 3 40
Total 2212 9 49 7 46* 465*
*The figure tends to change as and when Divisions schedule more Auctions.
Division-wise list of assets identified for Pilot
Division Auction Details
DLI (NR) 3 (SLR)
LKO(NR) 2 (SLR)
Lucknow (NER) 0
Varanasi (NER) 0
ADI (WR) 3 (2 SLR, 1 Parking)
Mumbai (CR) 17 (4 SLR, 3 Parking, 10 Advt)
SC (SCR) 3 (SLR)
Bengaluru
(SWR)
7 (1 parcel, 5 parking, 1 Advt)
Madras (SR) 8 (SLR)
ASN (ER) 1 (Advt)
CKP (SER) 7 (5 SLR, 2 parking)
Bac
k
77
THANK YOU

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Updated_ppt_for_06_07_2022.pptx

  • 1. PRESENTATION ON SUNDRY, NFR AND EARNING CONTRACTS Shri B D CHRISTOPHER. IRTS Dy.CCM/FS/SCR 1
  • 2. EARNINGS ON INDIAN RAILWAYS  Major source of Earnings on Indian Railways –  Passenger Earnings  Other Coaching Earnings  Goods Earnings  Sundry Earnings  Revenue and Capital Expenditure on Indian Railways are being met from the above major source of Earnings.  Revenue Expenditure is met for Salaries, Fuels, Maintenance, etc. Capital Expenditure is met for Gauge Conversions, Construction of New Lines, Station Development, Tractions, etc. To meet Revenue and Capital Expenditure on Indian Railways, Earnings Budget has a prominent role. Surplus Earnings will be contributed to the contingency fund of Government of India. 2
  • 3. SOURCE OF EARNINGS ON INDIAN RAILWAYS Passenger Earnings (20% of total earnings to end of Mar, 2022) Suburban  First Class and General class passengers. Non-Suburban  First AC, Second AC, Third AC, First Class, Sleeper Class and Second Sitting passenger earnings. Other Coaching Earnings (3% of total earnings to end of Mar, 2022) Parcels Luggage Special Trains (other than Military) Special Trains (Military Specials) Penalties imposed by Ticket Checking staff/Station Masters. Platform tickets Cloak Room charges Postal Haulage charges Cancellation and Clerkage charges. Identity Cards Demurrage/Wharfage Miscellaneous 3
  • 4. SOURCE OF EARNINGS ON INDIAN RAILWAYS Goods Earnings (75% of total earnings to the end of Mar, 2022) Freight earnings - commodities viz., Coal, Cement, Iron Ore, Foodgrains, Fertilizers, Petroleum Products, Container services, Raw Material for Steel Plants (RMS) and others. Miscellaneous Goods earnings - Demurrage/Wharfage - Stacking charges - Siding charges - Trip charges - Shunting charges Sundry Earnings (2% of total earnings to end of Mar, 2022) Rent & Tolls Non Fare Revenue (Commercial Publicity) Catering Parking ATMs Pay & Use Toilets Commercial Plots 4
  • 5. CLASSIFICATION AND ACCOUNTAL OF SUNDRY EARNINGS  Abstract “Z” Sundry Other Earnings (93) Sundry Earnings: Minor Head-100(Military Telegraph earnings), 200 (Rent & Tolls), 300(Receipts from Catering department), 400(Overcharges & Profits recovered on work done on outside parties and sale of stores), 500(Sale proceeds-Unclaimed & damaged goods, Gross & Trees on the line), 600(Miscellaneous-Advertisement fees, Interest & Maintenance charges viz., Siding maintenance etc.) 700 (Reimbursement of Operating loss on strategic lines) and 800(Refunds on earnings collected). 5
  • 6. SERVICE HEAD-WISE ORIGINATING EARNINGS ON SCR (in CRS.) Commodity 2018-19 Actuals (Full year) 2019-20 Actuals (Full year) 2020-21 Actuals (Full year) 2021-22 Actuals (Full Year) Passenger 4058.74 4119.44 975.26 2974.62 Other Coaching 318.40 314.08 170.90 375.66 Goods 10954.69 9029.32 8498.41 10615.68 Sundries 345.03 307.55 263.27 300.08 Total 15676.86 13770.39 9907.84 14266.04
  • 7. 7 SERVICE HEAD-WISE ORIGINATING EARNINGS (SCR) (In Crs) Commodity To end of Mar 2020-21 Actual 2021-22 Actuals % Variation over last year Passenger 975.26 2974.62 205.00% Other Coaching 170.90 375.66 119.8% Goods 8498.41 10615.68 24.9% Sundries 263.27 300.08 14.0% Total 9907.94 14266.04 44.00%
  • 8. 8 GOODS 141116 74% PASSENGER 39104 20% OTHER COACHING 4888 3% SUNDRY 6020 3% INDIAN RAILWAY REVENUE TO THE END OF MAR-2022 in Crs GOODS PASSENGER OTHER COACHING SUNDRY
  • 9. GOODS, 10615.68, 74% PASSENGER, 2974.62, 21% OTHER COACHING, 375.66, 3% SUNDRY, 300.08, 2% SOUTH CENTRAL ORIGINATING REVENUE TO THE END OF MAR-2022 IN Crs GOODS PASSENGER OTHER COACHING SUNDRY
  • 10. INDIAN RAILWAYS – BUDGET 2021-22 RUPEE COMES 10 PASSENGER, 0.28, 28% OTHER COACHING, 0.03, 3% GOODS, 0.64, 63% SUNDRY, 0.06, 6% PASSENGER OTHER COACHING GOODS SUNDRY
  • 12. EARNINGS OF INDIAN RAILWAYS EARNINGS OF INDIAN RAILWAYS PASSENGER OTHER COACHING GOODS SUNDRY HEAD WISE DEPARTMENTWISE RENT & TOLLS ACCOUNTS/PERSONNEL & OTHERS LAND LEASING COMMERCIAL CATERING ENGINEERING DEPOSIT WORKS SALES ADVERTISEMENTS INTREST & MAINTENANCE CHARGES MISC
  • 13. SUNDRY EARNINGS NFR PAY & USE TOILETS PARKING CLOAK ROOMS CATERING COMML PLOTS MISC STALLS SALE OF TIME TABLES RETIRING ROOM AC WAITING HALL/LOUNGES ATM OTHERS COMMERCIAL EARNINGS UNDER SUNDRY EARNINGS
  • 14. NON FARE COMPONENTS Mobile Assets Z-612 OOH Z-613 RDN Z-611 COD Z-614 Unsolicited Z- 616 NINFRIS Z-617 App Based Cab Z-248 Old Commercial Publicity Contracts Z-618 Other NFR Contracts such as sponsorship of activities & events at stations, branding etc) Z- 615
  • 15. Department wise sundry revenue for the Financial Year 2021-22 Department Revenue (in Cr) A/cs & Personnel & Others (Medical, Electrical, Workshop & S&T) 22.91 Commercial 36.82 Engineering 63.34 Other Depts (Workshops and S&T) 2.53 Misc 174.47 Grand Total 300.07 8% 12% 21% 1% 58% A/cs & Personnel & Others (Medical, Electrical, Workshop & S&T) Commercial
  • 16. Sub Heads of Sundry Revenue of Commercial Department to the End of Mar-22 (In Crs) Revenue Head Reven ue (in Cr) Rents from retiring rooms 0.46 Catering - D.E.F & IRCTC 12.13 Commercial publicity (NFR) 3.76 STD/PCO booths 0.01 Time tables 0.01 License fee from stn stalls 2.15 Parking contracts 6.46 Lease of land (Commerical Plots) 11.84 Grand Total 36.82 1% 33% 10% 0% 0% 6% 18% 32% Rents from retiring rooms Catering - D.E.F & IRCTC Commercial publicity STD/PCO booths Time tables License fee from stn stalls Parking contracts Lease of land (Commerical Plots)
  • 17. • In pursuant of the Budget announcement, for increasing the Non Fare Revenue, Ministry of Railways has announced new policies on various initiatives within the Non- Fare Revenue space. These policies will look into different areas ranging from advertising in trains and other areas such as bridges and other assets, setting up of ATMs at platforms to digital content for passengers. • Salient Features of the Policies: • The policies are based on feedback from the key players in the industry. Some of the key inputs considered in the policies are: ● Long Term Contracts – up to 10 years ● Single Point of Contact within Indian Railways – Non Fare Revenue Directorate ● Credibility of Partner – including a technical and financial capability model ● Transparent Process – E- Auction ● Better media planning for Railway assets – Allowing zone/train/station wise packages
  • 18. Non-Fare Revenue Non-Fare Revenue is the income from various sources, excluding passenger and freight receipts. NFR policies primarily deals with advertisement on • Inside the stations • Circulating area of stations • Trains • Freight Wagons • Locomotives • Digital content on trains and platforms • Infotainment systems • Other innovative ideas that can help the railways increase its earnings.
  • 19. OBJECTIVES OF NON FARE REVENUE •In order to monetize assets of Indian Railways and undertake revenue yielding activities, Indian Railways has decided to promote new ideas and concepts for enhancement of non-fare revenue. •Guidelines on ‘New Innovative Non Fare Revenue Ideas Scheme’ (NINFRIS) have been issued. The scheme is to be executed at the Divisional level on Zonal Railways. •The scheme has been very recently issued on 21.05.2018. • Receiving, Examining and Implementing of New Ideas and Concepts by Zonal Railways is an on-going process.
  • 20. OBJECTIVES OF NON FARE REVENUE New ideas and concept received under Non-Fare Revenue by the Railways are as follows: •Display of Advertisement in Passenger Reservation System (PRS) Ticket, •Robotic Massage Chair with Foot Massager and Body Mass Index Machines, •BMI Kiosk (Body Mass Index) at various Station/Workshops, • Light Emitting Diode (LED) Digital Wall/Screens, •Reverse Osmosis (RO) Water Purification in Train Coaches, •Micro smart stay Lounge, •Mobile Application Based Suburban Tracking System, •Three Dimensional (3D) Product Displays for products & Services, •Mobile Tower & Small Cell units proposal, •Projection Mapping Technology, •Vinyl Wrapping on Platform Raisers, •Advertisement on Pay slips,
  • 21. OBJECTIVES OF NON FARE REVENUE New ideas and concept received under Non- Fare Revenue by the Railways are as follows: • Advertisement on Pay slips • Advertisement Rights on Bottle Crushing Machines • Advertising in EMU Rakes through Public Information System • On Board Shopping in Mail/Express Trains • Exhibition at Stations, Market Contracts • Promotion of Railway Ticketing App (Unreserved Ticketing System on Mobile), • Heritage Café
  • 22. OBJECTIVES OF NON FARE REVENUE New ideas and concept received under Non-Fare Revenue by the Railways are as follows: •Health ATM •Jingles at various Stations •Tex Plaza at Station and Setting up of a mobile food court at Railway Station •Publicity on panel Truss and Ceiling of platform shelter •Publicity rights on glass façade at Railway Station •Dual display infotainment system •To generate revenue from Non Fare Revenue sources • Indian Railways has fixed an annual target of Rs.1200 crore for Budget Estimate 2018-19.
  • 23. Fare and non fare revenue share •This Project Aim to maximize the revenue of Non Fare box revenue and make a Indian Railways more economical sustainable as fare-box revenue are not sufficient to sustain the operations and repayment of loans. Major sources of revenue for Metro Projects are: 1. Fare Box – which accounts to almost 80-90 % 2. Non-Fare Box – which accounts to 10-20% •The problem with Fare Box System is that we are not able to recover the cost, also the actual ridership is low than that planned. So, mostly it goes into loss. So, there is a need to improve the non-fare box revenue share where fares are very dynamic and gesture low revenue.
  • 24. SCOPE OF NON FARE REVENUE Although Indian Railways enjoy the highest captive eyeballs in a Railway system internationally, earns less than 5% of its revenues through non-tariff sources. Many of the world railway systems generate 10% to 20% of their revenues from non-tariff sources. IR typically has focused on increasing revenues through tariff hikes. It wants to change this and challenge the conventional thinking by exploiting new sources of revenue so that every asset, tangible or non- tangible, gets optimally monetized
  • 25. SEGMENTS OF NON FARE REVENUE Out of Home Rail Display Network Unsolicited NFR NINFRIS Content on demand Mobile Assets Advertisement outside the Railway station building Advertisements through Digital Screens / Static media inside the Railway Station Entertainment Services Onboard (Trains) & Off board (Stations) New ideas & concepts not tested before at Divisional Level Advertisement on Coaches, Locomotives & Wagons Unsolicited proposals not covered in any existing policy
  • 26.  In pursuant of the Budget announcement by Hon’ble MR in 2016, for increasing the Non Fare Revenue (NFR), Ministry of Railways has set up NFR directorate and announced new policies on various initiatives within the same space. NFR Segment Description Commercial Circular No. Major Earning Segments Out of Home Display of advertisements outside the Railway station building 04/2017 Mobile Assets Vinyl Wrapping on exterior/through panels in interiors of coaches 05/2017 Rail Display Network Display of advertisements Inside the Railway station building 50/2017 Minor Earning Segments Content on Demand On board (trains) and of board (stations) entertainment services 01/2017 Unsolicited Proposals Any new concept/offers submitted by outside agencies 02/2017 Co- Branding of Railway Stations Station branding / semi-naming of railway station or prefixing / suffixing brand names / logos to the names of ' railway stations 07/2022 New & Innovative To promote and new ideas for passenger convenience and NFR Dir. Letter NON FARE REVENUE
  • 27. Out of Home Policy  Out of Home Policy is issued by Railway Board vide Commercial Circular No 04 of 2017.  The objective of this policy is to lay out the various conditions in monetising advertising assets apart from the station area Such as circulating area, Road over Bridges(ROB) Road under Bridges (RUB) Level Crossing gates, Railway Colonies, Railway workshops, Production units railway land along the track etc.  Display of advertisements outside the Railway station building will be covered under this Policy.  Advertisements out side Railway station is permitted through Hoardings Uni-Poles/Uni-Structures, Glow signs Boards ,Wall paintings ,Digital boards etc.  Initially RITES was appointed Nodal agency for inviting open bids on behalf of Zonal Railways .  Further Non fare Revenue directorate vide letter dt 22.03.2018 has decided to decentralized the Bid process management to Zonal Railways.
  • 28. Out of Home Policy  In the Year 2018 vide Commercial Circular No 50 of 2018 Railway Board has modified the policy and powers were delegated to General Managers for effective implementation of the policy.  Accordingly South Central Railway has prepared Standard Bid Documents (SBDs) with concurrence of headquarter finance and approval of General manager for Out of Home advertisement policy.  SBDS were circulated among Division for floating the tenders under Out of Home policy.
  • 29. OUT OF HOME (OOH) ADVERTISEMENTS CIRCULATING AREA UNI POLES LEVEL CROSSING GATE
  • 30. Mobile assets Policy Policy is issued by Railway Board vide Commercial Circular No 05 of 2017.  The objective of this policy is to facilitate the Indian Railways to offer combined train packages consisting of internal and external advertisement  Through this policy licensees shall be allowed to advertise through vinyl wrapping of train exterior which will be as per extant specification laid down by RDSO .  Vinyl wrapping will be permitted on windows of air conditioned coaches also subject to 70 % visibility being achieved. Vinyl wrapping on windows of non-AC coaches will not be permitted.  The licensees shall be allowed to advertise inside the coaches up to 250 sqft at locations Exteriors and Laminated Advertisements on panels in the Interiors of coaches of Mail Express, MEMU, DEMU, EMU and Passenger trains.  Indian Railway has appointed RITES as consultant for over all bid process management. Further Non fare revenue directorate railway board vide letter dt. 16.02.218 has decided to decentralized the bid process management to zonal Railways.
  • 31. Mobile assets Policy  In Railway Board has modified the policy and powers were delegated to General Managers for effective implementation of the policy.  Accordingly South Central Railway has has prepared Standard Bid Documents (SBDs) with concurrence of headquarter fiancé and approval of general manager for Mobile assets policy.  SBDS were circulated among Division for better clarity in floating the tenders the Year 2018 vide Commercial Circular No 50 of 2018 under Out of Home policy. .
  • 32.  Trains will be allotted without tendering system to Central & State Government Departments and Agencies including PSUs for advertising on exteriors of various Trains.  Scheme Offers Fixed Rate of:  Rs.25 Lakhs per year per Rake for Local Trains / Short Distance Trains EMU/DMU/ME.  Rs.50 Lakhs per year per Rake for other Coaching Trains for advertisement up to Window level and Rs 1 Crore for advertisement on Full body per rake /year. .  Further to the above, fixed rates are also fixed per coach basis as detailed below: Innovative Schemes for Central & State Govt Departments Type of the train Exterior Vinyl Wrapping of one or more coaches (per coach per year) Display of Advertisement inside the coaches (per Sft per coach per year) EMU/DMU/MEMU (Whole Coach wrapping permitted) Rs 1.5 Lakhs Rs 400/- Mail / Express (Below window sill level permitted) Rs 2 Lakhs Rs 6000/-
  • 33. 33 Advertisements on Mobile assets One Rake of Telangana Express allotted to M/s Singareni Collieries Corporation Limited on Lumpsum rates @ Rs 50 Lakhs per annum.
  • 34. Rail Display Network RDN Policy is issued by Railway Board vide Commercial Circular No 50 of 2017. The main objective of this policy is to integrate the existing rail passenger information at railway station across India. Under RDN information will be provided related to arrivals departures and running status of trains including expected delay and other relevant information like platform numbers, coach guidance etc.. This will also provide information pertaining to passenger comfort, amenties and passenger safety message. The entire exercise shall be cost neutral to Railways. The proposed Rail Display Network shall be utilized to display railway information will not be less than 50 % in terms of time and/or space which shall be detailed in tender document.  Display of Advertisements through various media at earmarked areas Inside the Station Building .  Advertisement is permitted through Digital & static media. i.e. through LED/LCD/Plasma screens, Digital video walls, Operation of Public Address System and playing of Jingles through Public Address System, Wall Paintings etc.
  • 35. Rail Display Network  RDN shall be the exclusive advertising medium at the stations which includes station building concourses platforms FoBs but excluding circulating area.  Ministry of Railways have appointed RailTel as nodal agency for bid process management of RDN. Till date RailTel has not finalised a pan India licensee for RDN.  Once RailTel finalised a pan India licensee for RDN all the live contracts awarded by Zonal Railways will be handed over to RailTel. In the Year 2018 vide Commercial Circular No 50 of 2018 Railway Board has modified the policy and powers were delegated to General Managers for effective implementation of the policy. Accordingly South Central Railway has has prepared Standard Bid Documents (SBDs) with concurrence of headquarter fiancé and approval of general manager for Mobile assets policy. SBDS were circulated among Division for better clarity in floating the tenders under RDN policy.
  • 36. RAIL DISPLAY NETWORK (RDN) ADVERTISEMENTS CONCOURSE PLATFORMS ESCALATORS
  • 37. Train Arrival & Departure Screens RAIL DISPLAY NETWORK (RDN) CIBs and Fare repeaters
  • 38. Contract Conditions as per Standard Bid Documents Contract Conditions for OOH, Mobile Assets & RDN as per Standard Bid Documents. Type Conditions as per Standard Bid Documents Eligibility criteria 1. The Bidder should have minimum Two (02) years experience in advertising field during the past 10 years from the date of issue of Tender Notification. 2.In any one of the financial years out of the Three (03) preceding financial years, the licensee should have achieved a turnover from advertising business which is equal to or more than the First (1st) year Reserve Price in this Tender Notification Contract Period 5 Years EMD 2% of Tender Value Security Deposit 50% of 5th year L.F Payment of License Fee Half Yearly Escalation in License Fee 10% from 4th year Exit by Licensee After 2 years with 4 Months advance notice period
  • 39. Content on Demand  Content on Demand Policy is issued by Railway Board vide Commercial Circular No 01 of 2017.  The objective of this policy is to detail the various conditions to monetise entertainment based services on trains and stations.  RailTel is appointed as nodal agency for floating ,awarding and managing the contracts for Content on demand policy.  Entertainment services should be provided through audio and video system and be made available on all personal devise and should support the prevalent technology/ mobile platform. .
  • 40. Content on Demand  The licensees / service provider shall promote advertisements through the contend service provided within the permissible limits as per relevant ministry of Information & Broadcasting.  The period of Contract shall be 10 years.  At present a total of 2610 rakes is included for Content on demand service.  216 M/E trains and 9 MMTS rakes were included from South Central Railway for providing content on demand services on board.  The revenue sharing from Content on Demand Contracts between Railtel and Indian Railways shall be on 50:50 basis
  • 41. Unsolicited proposal  Unsolicited proposal Policy is issued by Railway Board vide Commercial Circular No 02 of 2017.  The objective of this policy is to allow unsolicited proposals by enabling private and public sector participation in the conceptualisation of an earning project or scheme and permitting finalisation of the same.  This policy will be applicable for all departments receiving unsolicited proposals for enhancement of revenue of the railways, especially the non-fare revenue such as advertising, short-term land licensing etc where no policy exist.  The proposal received under this policy should not cover under any other policy of Railway board. .
  • 42. Unsolicited proposal  The selection of agency will be done for 5 years initially.  If the project/ scheme is found to be successful subsequent selection of agency will be done by open tendering process.  All the proposals received in this policy should be finalised within model time frame which is D+165 days.  Right of first refusal will be given to proponent in case proponent is not the highest bidder.  Short term proposal will also be considered under this policy.  The period of short term proposal is not exceeding 3 months. .
  • 43. Co- Branding of Railway Stations The objective of this policy is to generate non-fare revenue by allowing co- branding / station branding / semi-naming rights at railway stations, or prefixing / suffixing of brand names / logos to the names of railway stations to government and reputed business houses (not advertising agencies). The idea is to permit the licensee (the brand owner) to prefix or suffix the brand name or logo to the name of the railway station . In order to maximize the revenue from co-branding of stations, clubbing of stations in cluster may be considered. Co-branding shall be permitted at all the places in the station building area wherever the name of the railway station is displayed . Contracts shall be awarded by means of EOI/Open bidding. The tenure of the co-branding license shall be for a minimum period of 01 (one) year up to 03 (three) years.
  • 44. New Innovative Non Fare Revenue Ideas Scheme  NINFRIS Policy is issued by Non Fare revenue directorate vide Lr No 2018/NFR/25/new innovative idea scheme dt 21.05.2018.  The objective of this policy is to promote new ideas and concepts related to passenger convenience and enhancing Non Fare Revenue.  The focus of this policy shall be on all new and innovative ideas, concepts themes, that have not been tested before at divisional level and with potential to enhance Non fare Revenue.  DRMs of the Division shall have full powers for executing innovative ideas/ concepts for generation of NFR on their division.  Care should be taken that projects/ scheme taken up under NINFRIS scheme should not infringe upon any other NFR policies. .
  • 45.  The branch officer of Commercial department should be the nodal officer for handling such proposals.  Proposal should be accompanied by a non refundable application fee of Rs One Thousand only (Rs 1000/-)  The tenure of the such NFR initiative shall be one year or part thereof, but can be extended by further one year with the approval of DRM.  As per Commercial circular No 51 of 2019 General Managers may fix the tenure of proposal under NINFRIS up to maximum of 5 years in case of capital intensive NINFRIS proposals. . New Innovative Non Fare Revenue Ideas Scheme
  • 46. Pochampally Handlooms Pearls, Bangles & Cosmetic Stall Health Kiosk Few NINFRIS contracts awarded over SCR
  • 47. Few NINFRIS contracts awarded over SCR Fish Spa Cell Phone Store Robotic Massaging Chairs FEW NINFRIS CONTRACTS AWARDED OVER SCR
  • 48. Bounce Bikes Few NINFRIS contracts awarded over SCR 3D Hologram Media Player Baggage Sanitisation kiosk FEW NINFRIS CONTRACTS AWARDED OVER SCR
  • 49. Indian Railways introduces App-Based Bags- on-Wheels service in Delhi Division of NR Delhi division recently achieved a milestone by awarding a new innovative contract under New Innovative Non-Fare Revenue Ideas Scheme (NINFRIS) for App-Based Bags-on-Wheels services. It would be the first of its kind service available for the railway passengers in India.
  • 50. Indian Railways introduces App-Based Bags-on-Wheels service in Delhi Division of NR • Using BOW APP (will be available for Android & iPhone users), passengers will raise their demand for carrying their luggage to railway station or to their home. Luggage will be picked up by the contractor in a secured manner and will be delivered to the coach/home as per booking preference of passenger. • The firm will provide door-to-door service to railway passengers on a nominal fee for hassle-free and smooth handling & transportation of luggage from the passenger’s home to passenger’s Coach in Train and vice-versa. It would be very helpful for passengers, especially Senior Citizens, Divyangjan and Lady Passengers travelling alone. • The unique feature of this service would be that the delivery of the luggage would be ensured prior to departure of the train to provide ease of travelling experience to passengers. Initially firm will provide its services for the passengers boarding trains from New Delhi, Delhi Jn., Hazrat Nizamuddin, Delhi Cantt., Delhi Sarai Rohilla, Ghaziabad and Gurgaon railway stations. • The service will not only be beneficial for passengers but will also enhance the scope of earning for Railways with straightaway NFR revenue of Rs. 50 Lakh p.a. along with 10% revenue sharing for the period of one year. Indian Railway passengers have witnessed Palace on Wheels, but now they may have a feel of Bags-On- Wheels.
  • 53. ATMs AT RAILWAY STATIONS RAIL DISPLAY NETWORK SCREENS
  • 54. (Amt Rs in Cr.) Railways 2018-19 2019-20 2020-21 2021-2022 CR 58.79 80.35 20.92 39.34 ER 8.23 9.84 5.15 29.80 ECR 5.92 9.21 2.94 6.44 ECoR 16.27 11.11 6.86 5.24 NR 32.46 25.92 8.62 14.30 NCR 2.14 2.06 1.59 2.56 NER 5.46 3.16 1.72 4.33 NFR 4.58 4.98 2.50 3.08 NWR 6.92 7.30 3.83 4.48 SR 27.89 27.38 14.06 17.68 SCR 17.67 14.12 3.42 4.50 SER 8.04 5.30 2.97 3.41 SECR 2.17 4.07 1.27 4.23 SWR 12.79 7.89 1.44 4.12 WR 71.24 103.38 22.98 27.55 WCR 6.59 8.57 1.37 6.38 MR 21.29 26.87 11.55 19.45 Total 308.44 351.49 113.19 196.89 Non Fare Revenue trends for last 4 years
  • 55. Sub Heads under NFR Revenue to the End of Mar-22 in Crs (SCR) Head Revenue (in Cr) Advertisement 0.58 Advertisement from Stations 1.21 Advertisement on Coaches/Wagons/ Hoarding 0.01 Advertisement Through Hoardings (out of Home) 0.52 Advertisement through Interactive Services 0.01 Other NFR Activities including NINFRIS 0.69 Various NFR unclassified Earnings from Advertisement Fees 0.84 ATM's 0.67 Grand Total 4.52 13% 27% 0% 11% 0% 15% 19% 15% Advertisement Advertisement from Stations Advertisement on Coaches/Wagons/ Hoarding Advertisement Through Hoardings (out of Home) Advertisement through Interactive Services Other NFR Activities including NINFRIS Unclassified Earnings
  • 56. Country Major Operations ( national level ) Indicative NFR Percentage Germany Deutshe Bahn 34 Japan Japan Railway Company 30 Hong Kong MTR Corporation Limited 29 Russia Russian Railways 12 France French national Railway Company 10 Spain Renfe Operadora 7 India Indian Railways < 5 REVENUE COMPARISON : Hon'ble Minister of Railways had announced during the Railway Budget 2016-17 that "Although we captive eyeballs in a railway system internationally, we earn less than 5% of our revenues through non-tariff sources. Many of the world railway systems generate 10% to 20% of their revenues from non-tariff sources. Over a period of the next five years, we will strive to reach this world average by monetizing assets and undertaking other revenue yielding activities."
  • 57.
  • 58. Metro Cases on Non Fare Revenue Contribution Sr. No Name of Cities Area (sq. km) Population Density (persons/ sq. km) Fare Box Non- Fare Box Metro Ridership (Million) PT Share (in %) Length of Metro Rail (in km.) Revenue Sources of Non Fare Box 1 Hong Kong 80.6 13,15,392 16,320 37% 63% 4.63 37.6 175 Property Rental (22%), Property Development (45%), Station Commercial (24%), Advertisement and Mis (9%) 2 Delhi 1483 138,50,507 9,339 88% 12% 1.92 16 189.7 Advertisement (48%) ,ATM, Shops(14%), Telecom business (16%), Rents (10%), Mis (12%) 3 Singapore 714.3 5,32,000 744 89% 11% 2 25.2 138.9 Advertisement (15%). Rents (19%), SMART fleet operation (29%), Engineering Services (25%), Miss (12%) 4 London 1572 78,25,200 4,977 83% 17% 3.33 14 404 Advertisement (19%), Property Development (25%), Congestion pricing (12%), Grant (22%) Miss (22%) 5 New York 783.8 81,75,133 10,429 70% 30% 4.51 15.3 394.3 Advertisement (25%), Property Development 58
  • 60. Commercial earning contracts through e- Auctions • E-Auctions instead of Tenders: – Open Auction through IREPS – Asset creation by asset holder – Auction catalogues to be published on IREPS- in public domain – Eligibility criteria based on Financial turn over • Self declaration + document upload by bidders – RP- to be fixed by ACO, not to be disclosed to bidders
  • 61. Commercial earning contracts through e- Auctions • E-Auctions instead of Tenders: – Bidders identity masked, only H1 rate will be visible – Auto extension of 2 minutes- if any bid received within last 2 minutes • Maximum 10 auto extensions allowed – Auto decision- on the spot award to H1, if rate is equal or above RP – Instant deduction of 5 % EMD of H1, no blockage of EMD of other bidders – Verification of turn over certificates to be done later on
  • 62. Sequential Closing of Auction for different lots 0 10 20 30 40 50 60 70 80 90 100 Lot 5 Lot 4 Lot 3 Lot 2 Lot 1 Normal Closing Auto Extension Zone
  • 63. Objectives • Maximizing Revenues: – Prevention of Asset Idling – Increased Competition/ Removal of entry barriers – Reduction in cycle time for placement of contracts – Elimination of pilferages in payments • Standardization: – Standard Conditions of Contract
  • 64. Benefits of e-Auctions: Prevention of Asset Idling • Asset Identification / Registration- Asset Master – Unique code for each Asset to prevent duplication • Identification / Reporting of Idle Assets – Linkage of Asset ID with Contract / Auction Lots • Asset Utilization Reports
  • 65. Benefits of e-Auctions: Prevention of Asset Idling • Asset Identification / Registration- Asset Master – Unique code for each Asset to prevent duplication • Identification / Reporting of Idle Assets – Linkage of Asset ID with Contract / Auction Lots • Asset Utilization Reports
  • 66. Benefits of e-Auctions: Increased Competition • Open Auctions : – No requirement for pre-registration for any asset class – No Geographical restrictions for bidders – No entry barriers • Eligibility Criteria- Past Turnover based: – Based on Self Declaration – Eligibility based on turnover required for lot vs. contractor’s turnover – Forfeiture of EMD in case of wrong declaration • Likely to fetch true commercial potential of the assets
  • 67. Benefits of e-Auctions: Reduction in cycle time • Min. Fifteen days notice required for auctions • Auto Decision: – Reserve Price vs. Highest Bid Received- Auto decision, No TC – RP fixation by ACO, Vetting not required • System generated Bid Sheet • System Generated Contract  Contract can be placed within 15 days from asset creation
  • 68. Benefits of e-Auctions: Elimination of Pilferages in payments • System Generated Demand Notice for payment • System generated delay penalty calculation • Online Payments through Payment Gateways- No cash, no paper • System Driven Monitoring of Payments – Alerts / Reports for non-receipt of payments – Payment details / report will be available to all stake holders in real time
  • 69. Benefits of e-Auctions: Standardization • Standardization of processes for conduct of auctions – EMD/ SD – 5%, Payment time, late payment penalty, etc. standardized – Bidder Registration valid pan-India • Standard Conditions of Contract – Issued from RB – Uniform Across Zones / Divisions
  • 70. Pilot Launch – 11 Divisions identified Zone Divisions Assets Identified by Divisions NR Lucknow, Delhi NER Varanasi, Lucknow ER Asansol SER Chakradharpur WR Ahmedabad CR Mumbai CST SWR Bangalore SCR Secunderabad SR Chennai Category Sub- Category Parcel SLR Compartments, Parcel Vans Parking Premium, Radio Taxi, Access Controlled, Two-Wheeler, Four- Wheeler, Mixed Advertising Out of Home
  • 71. Pre-requisites for Railway Users • Identification of Assets: – Creation of asset master • Publishing the Auction catalogues: – Minimum 12 days’ notice period prescribed for Auctions • Encryption Certificate for Auction Conducting Officer: – Minimum JAG or Sr. Scale (B.O.) if JAG is not available – For RP encryption – If not available already – RP to be fixed by ACO and to be kept confidential
  • 72. Pre-requisites for Contractors • Digital signing certificate (DSC) • Online Registration on IREPS, if not already registered • Online Payment of One Time Registration Fee (Rs. 10,000) • Current Account in SBI • Integration of SBI Bank Account with IREPS Account • Lien Marking of Funds • Updation of Turnover Details in IREPS
  • 73. To do list for Pilot • Asset identification and catalogue publishing: – Division-wise list of assets identified – Auction catalogues Published • Wide Publicity: – Advertisements in Newspapers- by each Division – Notices on Railway websites – Notice on IREPS- displayed – e-Mail/ SMS sent to all contractors registered in IREPS • Contractors’ meets: – All 11 divisions should organise - within a week
  • 74. To do list for all other Divisions • Training for Railway users: – Participation in training sessions organised by CRIS • Preparation of Asset register: – All Divisions should complete assets’ entry within a fortnight • Willing Divisions (other than 11), may also participate in pilot
  • 75. E-Auction over SCR • E-Auction of NFR and Commercial Earning Contracts has started over SCR in phase wise. • Secunderabad Division has been nominated as pilot Division for implementation of E- Auction. The division has so far scheduled 9 Auctions (49 Assets) and awarded 7 contracts worth of Rs:2.18 Cr. • Other Divisions has also started Scheduling of Auctions, the details of Auctions scheduled for the period 01-07-2022 to 31-07-2022 is as below Sl.No Div Assets created No of Auction schedules conducted No of Assets Auctioned Awarded Contracts Upcoming Auctions Schedules No of Assets in the Auction Schedule 1 SC 692 9 49 7 8 53 2 HYB 270 - - - 6 27 3 BZA 322 - - - 7 85 4 GTL 331 - - - 11 180 5 GNT 405 - - - 11 80 6 NED 192 - - - 3 40 Total 2212 9 49 7 46* 465* *The figure tends to change as and when Divisions schedule more Auctions.
  • 76. Division-wise list of assets identified for Pilot Division Auction Details DLI (NR) 3 (SLR) LKO(NR) 2 (SLR) Lucknow (NER) 0 Varanasi (NER) 0 ADI (WR) 3 (2 SLR, 1 Parking) Mumbai (CR) 17 (4 SLR, 3 Parking, 10 Advt) SC (SCR) 3 (SLR) Bengaluru (SWR) 7 (1 parcel, 5 parking, 1 Advt) Madras (SR) 8 (SLR) ASN (ER) 1 (Advt) CKP (SER) 7 (5 SLR, 2 parking) Bac k