Autosure
Strategies for Lead
Generation

Autosure
• India’s first state-of-the-art Test Lab for cars
• Based out of Coimbatore
• Parent company – ATS ELGI

Internet Penetration
- Coimbatore
Total Internet Penetration Tamil Nadu – 3.4 Million
Penetration Leads in Coimbatore – 40%
So, total Penetration of Internet users in Coimbatore – 1.8
Million
*Source: IMRB International

Strategy and
Timeline
This Lead Generation campaign has been divided into 6
Phases

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week
10
Week
11
Week 12
Phase 1 Phase 2 Phase 3
Phase 4 Phase 5
Phase 6
Phase 1 – Activate social media profiles
Phase 2 – Creating Ad Film
Phase 3 – Partnered ads
Phase 4 – Run the ad film over various platforms
Phase 5 – Retargeting
Phase 6 – Keep the social media profiles active by
posting content regularly

▪ Tie up with influential Bloggers like Indian Auto Blog, Motor Octane
▪ Activate Social Media Profiles like Twitter and Facebook as customer
redressal forums for Autosure
Ramp up Autosure’s Social
Media

Indian Auto Blog
Indian Auto Blog
▪ Based out of Chennai
▪ Monthly Visitors:
34,259

Motor Octane
Motor Octane
▪ Based out of Chennai
▪ Monthly Visitors:
25,947

Banner Ads & 30 sec
Ads (Web)
• Banner Ads on YouTube
• 30 Sec Ads on Hotstar and
#Fame

Partnered Ads

Retargeting
Retargeted customers are three times
more likely to click on your ad than
people who haven’t interacted with your
business before

Make your
emails lead-
gen machines
• Personalized welcome E-mails to
new subscribers
• Tips and tricks to keep your car
safe from internal/external
damage
• E.g. of subject lines:
1. Even your car can catch a cold.
Get it checked NOW!

Let referrals lead
the way
• Discounts on referring to a
friend/colleague
• Referral Chain

Audience Segmentation
Target Audience:
Potential pre-owned car buyers
People who take car insurances
Tech Savvy, working professionals
Apprehensive & Concerned individuals

Sources
http://bit.ly/1QfyXOa - Internet Penetration in Coimbatore, Tamil Nadu (Slide 3)
http://bit.ly/1E94NFv - Blog Metrics (Slide 7 & Slide 8)

Thanks!
!