This project was to increase lead generation for Autosure. A car diagnostic centre. This presentation highlights the solutions to their problem

1. Autosure
Strategies for Lead
Generation

2. Autosure
• India’s first state-of-the-art Test Lab for cars
• Based out of Coimbatore
• Parent company – ATS ELGI

3. Internet Penetration
- Coimbatore
Total Internet Penetration Tamil Nadu – 3.4 Million
Penetration Leads in Coimbatore – 40%
So, total Penetration of Internet users in Coimbatore – 1.8
Million
*Source: IMRB International

4. Strategy and
Timeline
This Lead Generation campaign has been divided into 6
Phases

5. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week
10
Week
11
Week 12
Phase 1 Phase 2 Phase 3
Phase 4 Phase 5
Phase 6
Phase 1 – Activate social media profiles
Phase 2 – Creating Ad Film
Phase 3 – Partnered ads
Phase 4 – Run the ad film over various platforms
Phase 5 – Retargeting
Phase 6 – Keep the social media profiles active by
posting content regularly

6. ▪ Tie up with influential Bloggers like Indian Auto Blog, Motor Octane
▪ Activate Social Media Profiles like Twitter and Facebook as customer
redressal forums for Autosure
Ramp up Autosure’s Social
Media

7. Indian Auto Blog
Indian Auto Blog
▪ Based out of Chennai
▪ Monthly Visitors:
34,259

8. Motor Octane
Motor Octane
▪ Based out of Chennai
▪ Monthly Visitors:
25,947

9. Banner Ads & 30 sec
Ads (Web)
• Banner Ads on YouTube
• 30 Sec Ads on Hotstar and
#Fame

10. Partnered Ads

11. Retargeting
Retargeted customers are three times
more likely to click on your ad than
people who haven’t interacted with your
business before

12. Make your
emails lead-
gen machines
• Personalized welcome E-mails to
new subscribers
• Tips and tricks to keep your car
safe from internal/external
damage
• E.g. of subject lines:
1. Even your car can catch a cold.
Get it checked NOW!

13. Let referrals lead
the way
• Discounts on referring to a
friend/colleague
• Referral Chain

14. Audience Segmentation
Target Audience:
Potential pre-owned car buyers
People who take car insurances
Tech Savvy, working professionals
Apprehensive & Concerned individuals

15. Sources
http://bit.ly/1QfyXOa - Internet Penetration in Coimbatore, Tamil Nadu (Slide 3)
http://bit.ly/1E94NFv - Blog Metrics (Slide 7 & Slide 8)

16. Thanks!
!