1. live the
SMART LIFE
using connected technology to help
people make better decisions

2. People do use and want to use devices in homes
Using technology to help
gather/track personal
health data has become
more common, but now
consumers are showing
an interest in using tools
for other lifestyle areas,
too. The Smart Life now
includes the Smarthome—
one that leverages the
power of data to better
control appliances, manage
energy use and save money.
55%
of Americans use devices
to gather/track personal data
with children*
without children*
74%
*under 18 living in the household
48%

3. How people live the Smart Life
home energy
personal finance
provide real-time information
to track saving, spending,
and develop budgets.
personal fitness
allow homeowners to go
solar without the headache. Families pay
for electricity, but don’t buy solar panels
outright. The provider is responsible
for installation, monitoring and repairs.
Combining solar with home energy devices,
and comfortable home environment.
Wireless-enabled, wearable,
activity-tracking devices
measure data such as the
number of steps walked,
quality of sleep, and other
personal metrics.

4. Why people use/would use connected technology
to save money:
45%
to stay organized:
41%
to save time:
37%
higher than any other age group, those 18–34
do/would use devices to gather/track personal data:
56%
to save money
53%
to stay organized
higher than any other age group, those 45–54
do/would use devices to gather/track personal data:
for fun:
35%
38%
for safety:
33%
for safety

5. Living smart at home
The majority of Americans
reported they would make
better choices for their
homes if they were able
to collect data on their
personal habits and usage
around the house (60%).
They also strive to make
their family’s lives smarter
with the help of connected
technology (61%).
consumer feelings based on gender
GUYS
GALS
BOTH GUYS & GALS ARE INTERESTED IN
USING DEVICES TO IMPROVE FAMILY LIFE
64%
I would like to know about connected devices
that I can use to make my family’s life smarter
59%
62%
I would make better choices for my home
if I were able to collect data on personal habits
and usage around the house
58%
GUYS & GALS SOMEWHAT DIFFER ON WHY THEY
WOULD SHARE PERSONAL DATA PUBLICLY
35%
I like to share personal and lifestyle data I collect
through connected devices with friends and family
40%
28%
I want to impress my friends and
neighbors by having a “smarthome”
19%

6. –Lynn Jurich, Co-CEO & Co-founder, Sunrun
“
“
The results of our survey show
a new trend—how technology is
enabling consumers to be more active
in making changes that positively
impact their quality of life.
The survey was commissioned by Sunrun and conducted online by Harris Interactive® in October 29–30, 2013 among 2,022 U.S. adults ages 18 and
older. For complete methodology, including weighting variables, please contact Owen Remeika at sunrun@sutherlandgold.com or 415-655-4560.