There is no dearth of ideas. We see opportunities everywhere around us. All it needs is discipline to think through these ideas and go deep enough to develop these ideas. Not necessarily that all ideas would work out. If nothing else the process itself will be an education. This course is aimed to equip you with tools and processes that may help you develop your ideas into real actions, and provide you guidance to develop your ideas into actions. Enrol now: http://sunstone.in/management-program/open-courses/ideas-into-action-1/

1. Sunstone Business School:
“Turning ideas into action-Level1”
2 week online course
14 Jan’13-27 Jan’13

2. Why this course?
 How many times have you been to a restaurant and thought, oh is this is something I
can open? Or a children’s school, or an outsourcing company, or any other businesses
that is in your sight on a regular basis. Some of these are visible but some others are
not as much, like a company that supplies meals to airlines, or manufactures packaging
materials. Some other just look very capital intensive and completely out of reach like
Telecom, or Steel, or Oil Explorations. Yet, all these businesses have very basic
fundamentals in common. They have paying customers; they deliver value to them
and make a profit, eventually
 There is no dearth of ideas. We see opportunities everywhere around us. All it
needs is discipline to think through these ideas and go deep enough to develop
these ideas. Not necessarily that all ideas would work out. If nothing else the process
itself will be an education. This course is aimed to equip you with tools and processes
that may help you develop your ideas into real actions, and provide you guidance to
develop your ideas into actions.
At SUNSTONE BUSINESS SCHOOL, we are excited to open this course to the broader
community and hope that you will enjoy as much as we have enjoyed teaching it.
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3. About the course
 Schedule: 14 Jan’13-27 Jan’13
 2 week online course
 Fee: Free
 Optional paid workshop, Pune & Delhi/NCR, date:TBD
 This course is for professionals who want to learn the frameworks to analyse business
holistically. Engineers,Tech professionals, entrepreneurs, purchasing managers, sales
and marketing managers, human resource professionals, consultants, designers,
freelancers, etc. can all benefit from this program
Our unique problem based approach will prepare you to:
-Shape up your idea
-Learn the market sizing techniques to assess the opportunity
-Familiarize with competitive assessment frameworks and develop competitive positioning
-Develop an elevator pitch for potential investors
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4. Faculty
Rajul has been teaching Entrepreneurship, Negotiations and other
parts of Organizational Performance at Sunstone Business School.
His specific areas of interest are organization structure,
communication and leadership
Rajul was a co-founder of GlobalLogic where he managed a large
operation for several years. This involved continuously negotiating
with employees and customers. Later on, he led inorganic growth
through M&A and dealt with lot of transactional and strategic
negotiations. Rajul has consulted with leading venture capital firms
like Sequoia and Battery Capital.
He is a weekly writer for Sunstone Business Review and has
written several articles on leadership, negotiations &
entrepreneurship.
Rajul is a computer science graduate from IIT Delhi.
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5. Course highlights
Online course:
 2 weeks program with 20 hours of rigorous curriculum based on Problem Based
Learning Pedagogy
 Online webinars, reading material and videos to teach the concepts that allows for
flexibility to attend program at a convenient time and efficiently
 Forum discussions for collaboration and brainstorming
 Certificate of participation for all those who pass the course
Workshop
 Personal feedback on your improvement areas through challenging simulations
 All cases from Sunstone Business School and Harvard Business School Publishing
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6. Key Content
 Shape up your idea
 Learn the market sizing techniques to assess the opportunity
 Familiarize with competitive assessment frameworks and develop competitive
positioning
 Develop an elevator pitch for potential investors
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7. Contact us
Delhi/NCR:
Noida
113A, IHDP Business Park,
Sector - 127,
Noida - 201301
Gurgaon :
39GF, Augusta Point,
DLF Golf Course Road, Sector 53
Gurgaon
Ph: +91 9871743222
Pune
G-6, Metro House
Mangaldas Road
Pune
Ph: +91 9323708832
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