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Understanding  Enabling the Network Age




                             Noshir Contractor
         Jane S.  William J. White Professor of Behavioral Sciences
Professor of Ind. Engg  Mgmt Sciences, McCormick School of Engineering
     Professor of Communication Studies, School of Communication 
 Professor of Management  Organizations, Kellogg School of Management,
Director, Science of Networks in Communities (SONIC) Research Laboratory
                          nosh@northwestern.edu
                                                                 SONIC
Aphorisms about Networks
• Social Networks:
  – Its not what you know, its who you know
• Cognitive Social Networks:
  – Its not who you know, its who they think you
    know.
• Knowledge Networks:
  – Its not who you know, its what they think you
    know.

                                                   SONIC
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age
Understanding & Enabling the Network Age

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Understanding & Enabling the Network Age

  • 1. Understanding Enabling the Network Age Noshir Contractor Jane S. William J. White Professor of Behavioral Sciences Professor of Ind. Engg Mgmt Sciences, McCormick School of Engineering Professor of Communication Studies, School of Communication Professor of Management Organizations, Kellogg School of Management, Director, Science of Networks in Communities (SONIC) Research Laboratory nosh@northwestern.edu SONIC
  • 2. Aphorisms about Networks • Social Networks: – Its not what you know, its who you know • Cognitive Social Networks: – Its not who you know, its who they think you know. • Knowledge Networks: – Its not who you know, its what they think you know. SONIC