This document proposes a new selfie app called Retrica Plus that aims to provide safety features while taking selfies. The key points are: 1) The app would provide automatic photo filters tailored to the background and an alarm to warn users if they are in danger while taking selfies. 2) For women's safety, the app would allow female users to register emergency contacts so the app can send their location if they trigger an SOS alert twice. 3) The goals are to provide safety for selfie takers and make selfies more enjoyable while addressing women's safety issues and the lack of safety features in existing selfie apps.

1. RETRICAPLUS
because you are special

2. EXECUTIVE SUMMARY
• CURRENT SITUATION : A lot of people are losing their lifes due to selfies.Also
the current situation of the country regarding women safety is horrific. Besides
there are many selfie apps on Play Store yet there isn’t any which provides
filters automatically adustible to the background.
• OUR GOAL : Provide safety to people while taking selfies and make every
selfie woth cherishing. Also, make sure that people don’t lose their life due to
selfies by installing a beep alarm for danger.Adding to it , women safety is a
major concern.
• PROPOSAL : Provide a wide range of photo filters and an alarm to warn
people that they are heading towards danger, especially at beautiful yet
dangerous sites.Secondly , ensuring safety for women.The female users will
have to register the number of 2 of their guardians on the app.Clicking the app
twice will circulate a message for help to the registered guardians along with
locations.

4. COMPANY OVERVIEW
Latest Technology
Large number of target consumers
Freemium model of the app
An innovative app that would change the
way people look at selfies
Ensuring safety of people

5. MARKET OVERVIEW
• COMPETITORS : The major competitor is B612. It
is a very popular app in Google Play and has
about 53 filters to beautify pictures.Other
competitors include Snapchat and in a way
Instagram.
• COLLABORATORS : Facebook will be willing to
collaborate with us over other apps because of the
variety of filters this app will provide. Collaborating
with Google maps will be a nice idea , keeping the
safety arena in mind.We can also collaborate with
other safety and selfie apps to enhance our reach.

6. OPPORTUNITIES
• Instant connection
at difficult times
• Great selfies along
with security
• Allows collaborators
to attract large
number of users

7. • Lack of trust
• Unable to convince customers about the
app’s uniqueness
• Tough competition from other selfie &
safety apps

9. • Atleast 20,000 downloads in 5 months
• Earn atleast Rs 7,20,000 tillthe 2nd monthfrom the
premium version
• Collaborate withvalue appreciation apps to keep
groing and prospering

11. TARGET MARKET
• Increase in crimes against women
• Need to take strong initiative against
female abuse
• The selfie game receiving popularity
with time
• The target is teenagers and adults of
the age 15 – 30 and females of all age
group

12. COLLABORATORS
• Networking websites and social media
• Advertising agencies
• Facebook & other safety apps like With U
• Strategy would be to provide
convenience to users

14. • Feel free like a bird
• A guardian is always with U
• Exceptional selfie experience
• Really cheap fees
FLY SAFELY

15. COLLABORATOR VALUE
Be the first to introduce an app that
provides security and happiness
(selfies )
Attract customers
Save on customers to switch to
B612

16. COMPANY VALUE
Will benefit from
premium app buys
Major help from
collaborations with
various established apps
Credited for
revolutionizing the selfie
experience

17. PRODUCT
PREMIUM
FEATURES
Flexible filters
Women safety
Selfie beep alarm

18. NAME : RETRICA PLUS
TAGLINE : FLY SAFELY
SLOGAN : Because you are special

19. PREMIUM VERSION AT $3 ONLY

20. COMMUNICATION
• SOCIAL MEDIA
• REVIEW WEBSITE
• FEEDBACK BY
INVITING VIDEOS

21. DISTRIBUTION

22. IMPLEMENTATION INFRASTRUCTURE
• SOFTWARE DEVELOPMENT TEAM
• MARKETING TEAM
• FINANCE TEAM
• RESEARCH & DEVELOPMENT

23. Made by Surabhi Bajaj , 2nd year
student B.com honours during an
internship by Prof. Sameer Mathur
, IIM Lucknow.
Thank You !