Proposal For Google Ad words, Search Engine Optimization, Website revamp

1. Digital Marketing Proposal
for
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CNN DIGITAL

2. Analysis Report : Website
 Content font size is too small to read
 Color contrast is not as per theme or not making website catchy
 Banners on home page are not relevant to your offerings
 Services could be mentioned in more fashionable & creative way
 Client’s testimonials are not so highlighted
 Lack of content is leading to loss of credibility
 Spare spaces left on page which can be utilized optimally
 About us & services in footer? Not a user friendly thought
 No search box on website
 No social media icons on top or in header of website
 Services mentioned under services tab is with no alignment & looks like a fumbled page.
User may bounce back.
 Price plans page needs a lot more improvement in terms of banners to content.
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CNN DIGITAL

3. SEO Adaptability Analysis
 No targeted keywords on your website.
 Website doesn’t allow page caching. (Caching your
pages will decrease their loading time by storing them temporarily on
the user’s device. )
 Your website is missing printing style
 Meta description is missing from website
 Website have 8 images that are not cached
 Sitemap file is missing from website
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CNN DIGITAL

4. Our Recommended Services
Website Re-design & development
Search Engine Optimization
Search Engine Marketing / Pay Per Click
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CNN DIGITAL

5. Website Design: Our Steps
 We will improve your website’s speed slightly by:
 We will using a caching method as your server is not using it now .
 We will remove your inline styles which website is using now.
 As your website has too many CSS files (more than 4) we will low it down.
 We have analyzed your website has too many JavaScript files (more than
7).
 But its good that your website takes advantage of gzip.
 Website speed has a huge effect on SEO. Speed-up your website so
search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their
slower competitors.
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CNN DIGITAL

6. CNN Process 6
CNN DIGITAL

7. Search Engine Optimization
Wikipedia Says :-
 Search engine
optimization (SEO) is the
process of affecting the
visibility of a website or
a web page in a search
engine's unpaid results -
often referred to as
"natural," "organic," or
"earned" results.
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CNN DIGITAL

8. SEO Strategy 8
CNN DIGITAL

9. SEM : Google Ad Words
Wikipedia Says
 Search engine
marketing (SEM) is a
form of Internet
marketing that
involves the promotion
of websites by
increasing their visibility
in search engine
results pages (SERPs)
primarily through paid
advertising.
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CNN DIGITAL

10. Ad-words Activities
 Google Search Engine Ads
 Display text ads
 Display banner ads
 Remarketing Campaign
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SAMPLES
CNN DIGITAL

11. Free Service : A token gift
 We hearty welcome our new clients by extra offerings for their
business marketing. Here we offer you a service free of cost & that is
Google Map Listing .
 A product that lets you create and manage free business listings in
Google Maps so that people can see your business when doing a
local search.
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*This offer is only applicable when customer opts all three proposed
services in one go.
CNN DIGITAL

12. Contact Us
Thanks for your time. Please contact us for further assistance
Suraj Singh
Assistant Manager
CNN Digital
0120-4575-234 | 9999525987
suraj.singh@cnndigital.com
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CNN DIGITAL