7. PERCEPTUAL MAPPING
High PriceLow Price
High
Availability
Low
Availability
L’Oreal
Club Salon
A N John
CzerAr
t
Style
Family
Salon
Habib
8. PERCEPTUAL MAPPING
High PriceLow Price
High
Technology
Low
Technology
L’Oreal
Club Salon
A N JohnCzerArt
Style
Family
Salon
Habib
9. PERCEPTUAL MAPPING
High PriceLow Price
High on Service
Low on Service
Habib
L’Oreal
A N John
Club Salon
CzerArt
Style
Family
Salon
10. BRAND POSITIONING
Who Am I?
What Am I?
For Whom I Am?
CzerAr
t
Salon &
Spa
For All Age
Group
Why Me?
• Online Booking
• Services will be
given to the home
• Van having most of
the equipment for
the services for the
clients booked
through online
• Affordable
• Easy Availability
• Services to the
Corporates on their
Demand in their
offices
• Mobile application
11. POPS VS PODS
CzerArt
L’oreal
Van Having
Equipment
Technology
Latest Trends
Professionalism
International
Brand
Expensive
Mobile
Applicatio
n
Services to
the Home and
Corporates
Own Products
12. PROMOTIONAL STRATEGIES
Own Website
Social Media
Hoarding
Mobile Application offering combo, 15-30
Minutes packs, 10-15 tips to look beauty and
other daily or occasional offers.
Distribution of Pamphlets door to door
Advertisement in Theatres
Coupons in Shoppers Stop
13. PROMOTIONAL STRATEGIES
Contd…
First 10 customers will get gift Hampers
through online booking.
Monthly Interaction with Customers about
their experience and what they want
Uploading of our client’s picture about their
looks before and after with their consent