2. WHAT IS DIGITAL MARKETING
INTERACTIVE MARKETING OF PRODUCTS OR SERVICE
USING DIGITAL TECHNOLOGIES TO REACH CUSTOMERS
3. ROLE OF DIGITAL MARKETING
PROMOTE PRODUCT, BRAND, SERVICE, PEOPLE, PLACE
ETC.
CREATE INBOUND TRAFFIC BY ATTRACTING
CUSTOMERS
TURNING CUSTOMERS INTO CONSUMERS
5. GROWTH OF DIGITAL
MARKETING
DIGITAL MARKETING INDUSTRY WORTH $62 BILLION
ADVERTISEMENT VIA MOBILE ROSE 180% IN 2014 TO
$4 BILLION
6. SEGMENTS WITHIN DIGITAL
MARKETING
SEARCH ENGINE OPTIMISATION (SEO)
SOCIAL MEDIA MARKETING (SMM)
SEARCH ENGINE MARKETING (SEM)
E-MAIL MARKETING
MOBILE MARKETING
WEB ANALYTICS
7.
8. KEY POINTS OF DIGITAL
MARKETING
THOROUGH RESEARCH
RICH CONTENT
APPROPRIATE KEYWORDS
9.
10. LATEST TRENDS IN DIGITAL
MARKETING
COMMERCE THROUGH SOCIAL MEDIA
FACEBOOK BECOMING NEWS SOURCE
LOCATION BASED MOBILE MARKETING
VISUAL MARKETING