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Social Media: Recreating the Ice Bucket Challenge
- 1. Recreating the Ice Bucket Challenge Or: How to cut through the static
- 2. Objectives: To have a deeper understanding of what it means to go “viral”
- 3. Objectives To have a deeper understanding of what it means to go “viral” To gain some tools in how to effectively spread a message on social media
- 4. Objectives To have a deeper understanding of what it means to go “viral” To gain some tools in how to effectively spread a message on social media To stay awake
- 5. How old were you when you learned to talk? At 3 months, babies know particular voices At 6 months, babies babble
- 6. (Though they seem to understand what they’re saying)
- 7. As they get older… At 9 months, babies know a couple of words: No. Bye-bye At 12 months? Mama. Papa. At 18 months, 10 words – usually associated with food.
- 8. And then there are the child geniuses
- 9. We communicate by a variety of means Body language
- 10. We communicate by a variety of means Body language Spoken word
- 11. We communicate by a variety of means Body language Spoken word Written language
- 12. We communicate by a variety of means Body language Spoken word Written language Mass communication
- 14. Mass communication is awesome, until it isn’t. Static
- 18. Let’s think back to 2004 Howard Dean, medical doctor, governor ofVermont Declared his candidacy, did surprisingly well until… …the Iowa caucus on Jan. 19, 2004
- 19. The Dean Scream
- 20. Which opened Dean up to ridicule
- 21. But don’t be sad about Mr. Dean Howard Dean become chair of the Democratic National Committee Given credit for Democratic Congressional successes during the midterm elections of 2006, and Barack Obama’s win in 2008
- 22. But mass communication can be your friend
- 24. You can harness the power of mass communication
- 25. The rules were simple: Within 24 hours of being challenged, donate $100 to ALS Association OR Dump ice water on your head and post a video on social media Either way, tell your friends
- 26. The challenge attracted some leaders of the free world
- 27. Along with some would-be leaders of the free world
- 28. Along with some American icons
- 29. About ALS: Full name: Amyotrophic lateral sclerosis Progressive neurodegenerative disease Affects nerve cells in the brain and spinal cord. About 15,000-20,000 Americans are affected, most between the ages of 40-70 Most people die within five years of diagnosis
- 30. Another name? Lou Gehrig’s disease
- 31. But most people who participated? Knew nothing about the disease Had never met any one with the disease Knew only Lou Gehrig
- 32. It started with this video
- 33. Why did this work? Rules were simple People reached out to people they knew No “cold calls” It was just goofy enough
- 34. What makes things go viral? From Jonah Berger, associate professor of marketing at Univ. of Penn.’sWharton School, and author of “Contagious: Why Things Catch On:”
- 35. What makes things go viral? Positive messages
- 36. From wpxi.com
- 37. What makes things go viral? Information that triggers emotions
- 38. From Reuters
- 39. What makes things go viral? Messages that create social currency, because everybody wants to feel in the know
- 41. What makes things go viral? Information that has practical value
- 43. What makes things go viral? Stories. And more stories
- 44. What makes things go viral? Positive messages
- 45. What makes things go viral? Positive messages Information that triggers emotions
- 46. What makes things go viral? Positive messages Information that triggers emotions Messages that create social currency
- 47. What makes things go viral? Positive messages Information that triggers emotions Messages that create social currency Practical value
- 48. What makes things go viral? Positive messages Information that triggers emotions Messages that create social currency Practical value Stories. And more stories.
- 49. Some numbers from the challenge 17 million uploaded their challenge video
- 50. Some numbers from the challenge 17 million uploaded their challenge video 440 million watched those videos a total of 10 billion times
- 51. Some numbers from the challenge 17 million uploaded their challenge video 440 million watched those videos a total of 10 billion times Raised $115 million last year
- 52. The challenge defied all explanation It started as just a goofy thing to go.
- 53. But that goofy thing: Rather quickly took on meaning
- 54. And isn’t that what we’re all looking for? Meaning Purpose A cause Something bigger than ourselves (So much for slacktivism)
- 55. Even better? In August 2015, scientists at Johns Hopkins said the money raised by the Ice Bucket Challenge helped them to make a major breakthrough.
- 56. Let’s let the scientists explain:
- 57. Social media and the environment Establish your goals
- 58. Social media and the environment Establish your goals Create relevant content
- 59. Social media and the environment Establish your goals Create relevant content Establish your expertise
- 60. Social media and the environment Establish your goals Create relevant content Establish your expertise Listen and respond
- 61. Social media and the environment Establish your goals Create relevant content Establish your expertise Listen and respond Use hashtags
- 62. Social media and the environment Establish your goals Create relevant content Establish your expertise Listen and respond Use hashtags Reach out to like-minded folks/orgs
- 63. Just remember what works: Positive messages Information that triggers emotions Messages that create social currency Practical value Stories. And more stories.
- 64. So did we meet our objectives? To have a deeper understanding of what means “viral” To gain some tools in how to effectively spread a message on social media To stay awake
- 65. Then:Yay!
- 66. So go out… And spread the word