4. LinkedIn Benefits
• Social
media
plaGorm
for
business
professionals
• 360
million
members
• 71%
B2C
&
91%
to
B2B
• Boost
website
SEO
results
• Built
in
marke+ng
tools
4
5. LinkedIn Benefits Con$nued
• Create a professional presence
• Easily target and connect – improve lead flow
• Efficiently improve visibility
Clients, Prospects, and Referral Network
5
28. Compelling Summary SecUon
• Customer Centered Language
• Key Word Reinforcement
• What do you do?
• What makes you different?
• What makes you qualified?
• How should they contact you?
• Add website links, presentaUon
materials, examples of work
28
30. Complete Profile
• Contact
Info
• Clean
Up
Work
Experience
• Add
Skills
• Request
Recommenda+ons
• Highlight
Projects,
Publica+ons
• Add
Relevant
Volunteer
Work
30
31. Connect & Grow
31
32. Connect & Grow
First & Second ConnecUons
• Broaden Your Reach
• First ConnecUons are people in your network
• Second ConnecUons are connecUons of your connec$ons; "friends of
friends".
32
33. Best PracUces for Growth
• Regularly send invitaUons to connect
• Target individuals (2nd ConnecUons)
-‐ Likely to be interested in your products and services
-‐ Referral sources
33
34. Connect Widely, but...
• Avoid:
• No picture
• Unprofessional photo /
Selfie
• Too few connecUons
• Skeletal or incomplete
profile
34
43. Places to Post
43
• Home Page – seen by your connecUons
• Groups Page – seen by group members
• Company Page – seen by followers of Company
page
44. What to Post
• Demonstrate business experUse
• ArUcle from a magazine or resource
• Add perspecUve
• Share insights
• Ask quesUons
• Be helpful
44
45. Best PracUces -‐ Engaging Posts
• Posts should be quick to consume and valuable to the reader
• Posts must have a Headline or Title
• As short as possible
• "What's In It for the Reader"
45
46. Best PracUces -‐ Language Use in Posts
• Customer-‐centric
language
• Used
and
understood
by
intended
audience
• Reinforce
key
words
and
phrases
46
47. Best PracUces for Posts
• Include Visuals
• Photo or image (infographic)
• PresentaUon slides
• Video
• Add a call to acUon
• Link to resource or document
• Ask quesUons
• Invite commentary
Don’t overtly promote products and services
47
48. Engage with Posts of Others
"Like"
Simple acknowledgement back to the original poster
"Comment“
Shares your thoughts with the original poster
Seen by anyone else following the post or commenUng
"Share“
Highest form of engagement
Original post and your comments shared
48
50. Professional Best PracUces
50
• Accept invitaUons promptly
• Respond with thank you notes
• Respond in a Umely fashion to messages
• “ Timely” < 48 hours
• Spend 15 minutes per day – sending invitaUons,
commenUng, sharing
• Post once per week
51. Larger Firms -‐
Market-‐Reach Program
Coordinated Effort
• Tied to Measurable Business ObjecUves
• OpUmizaUon of Staff Profiles
• Promote Staff ExperUse
• Improve Company Visibility
• Boost SEO
• Built in MarkeUng Tools
51
52. LinkedIn for Job Seekers
• #1 place for recruiters to search
• Consistent Name
• Public Account SeZng
• Key Words
• Headline, Summary, Experience & Skills
• Job Search Premium
• opUmized, inMails, more data
52
