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Writing Your Social Media Policy Presentation

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Susan Gosselin
Susan Gosselin

This presentation, delivered to the Second Annual Social Media Summit for IABC/Social Media Club Louisville, tells you the step by step plans you need to make to create a good social media policy for your organization.

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Developing Your Social Media Policy By Susan Gosselin Director of Public Relations Vest Advertising, Marketing & Public Relations, Louisville, KY
It All Comes Down To Trust
Create Social Media it? How are they using Policies for All Stakeholders beaupre.com
Create Social Media it? How are they using Policies for All Stakeholders »Employees participating for company »All employees, all personal sites »Distributors/partners who may write about your product »Visiting public beaupre.com
Policy: Employee Social Media Team tremendousnews.com
Policy: Employee Social Media Team »Real names only »Set clear content boundaries »Post often and quickly »Curate all posts – in real time or afterwards tremendousnews.com
Team Policy – What to Cover blog.hubspot.com
Team Policy – What to Cover »Plagiarism – all sources noted with a link back »Defamatory language »Arguing »Breaking company news without permission »Promising what you can’t deliver »Referring to vendors/partners without their consent »Leading language »Making false claims »Charged statements »Online diagnosis blog.hubspot.com
Facebook Social Media Policy for ALL Employees Duane Hoffman/msnbc.com
Facebook Social Media Policy for ALL Employees »Include in Employee Handbook »No company links or photos unless already released »Keep same “dont’s” from social media team policy »Cannot use company logo Duane Hoffman/msnbc.com in profile, profile pic »Clients on your Facebook? »Foursquare decorum?
Twitter/Wiki Social Media Policy for ALL Employees businessinsider.com
Twitter/Wiki Social Media Policy for ALL Employees »No handles using company name »Keep “don’ts” »No Wikis without permission »Professional decorum »No company logos businessinsider.com »No posting of videos on YouTube without consent
The Public Needs Rules, Too
The Public Needs Rules, Too »Publish policy wherever they comment »No harassment »No spam/chain letters »Must stay on topic »No plagiarism »No defamatory language »No personal or contact info »Reserve the right to remove
Do You Have an Escalation Plan?
Do You Have an Escalation Plan? »Clear HR process? »Crisis plan and response team? »Listening? »Crisis pages designed?
Socialmediagovernance.com
Writing Your Social Media Policy Presentation

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Writing Your Social Media Policy Presentation

  • 1. Developing Your Social Media Policy By Susan Gosselin Director of Public Relations Vest Advertising, Marketing & Public Relations, Louisville, KY
  • 2. It All Comes Down To Trust
  • 3. Create Social Media it? How are they using Policies for All Stakeholders beaupre.com
  • 4. Create Social Media it? How are they using Policies for All Stakeholders »Employees participating for company »All employees, all personal sites »Distributors/partners who may write about your product »Visiting public beaupre.com
  • 5. Policy: Employee Social Media Team tremendousnews.com
  • 6. Policy: Employee Social Media Team »Real names only »Set clear content boundaries »Post often and quickly »Curate all posts – in real time or afterwards tremendousnews.com
  • 7. Team Policy – What to Cover blog.hubspot.com
  • 8. Team Policy – What to Cover »Plagiarism – all sources noted with a link back »Defamatory language »Arguing »Breaking company news without permission »Promising what you can’t deliver »Referring to vendors/partners without their consent »Leading language »Making false claims »Charged statements »Online diagnosis blog.hubspot.com
  • 9. Facebook Social Media Policy for ALL Employees Duane Hoffman/msnbc.com
  • 10. Facebook Social Media Policy for ALL Employees »Include in Employee Handbook »No company links or photos unless already released »Keep same “dont’s” from social media team policy »Cannot use company logo Duane Hoffman/msnbc.com in profile, profile pic »Clients on your Facebook? »Foursquare decorum?
  • 11. Twitter/Wiki Social Media Policy for ALL Employees businessinsider.com
  • 12. Twitter/Wiki Social Media Policy for ALL Employees »No handles using company name »Keep “don’ts” »No Wikis without permission »Professional decorum »No company logos businessinsider.com »No posting of videos on YouTube without consent
  • 13. The Public Needs Rules, Too
  • 14. The Public Needs Rules, Too »Publish policy wherever they comment »No harassment »No spam/chain letters »Must stay on topic »No plagiarism »No defamatory language »No personal or contact info »Reserve the right to remove
  • 15. Do You Have an Escalation Plan?
  • 16. Do You Have an Escalation Plan? »Clear HR process? »Crisis plan and response team? »Listening? »Crisis pages designed?

Notes de l'éditeur