Susan Rits

San Francisco Bay Area United States

Product Design Director, Rits&Co | Lead UX Design Instructor, General Assembly | Corporate Trainer Product Design

Technology / Software / Internet

I build beautiful teams and beautiful products. Creative teams are different; they need mentoring to grow their skills and nurturing to innovate. UX best practices and trending UI designs are only useful if the team is delivering on a company’s roadmap, on-time and on-budget. I make sure your superhero designers meet those KPIs. Agile is my environment, though wagile and scrummerfall don’t knock me for a loop. I care about the end user, but I also care about business goals, stakeholder needs, and production timelines. Distilling complex problems into elegant software solutions is my sweet spot. I drive Lean UX teams and conduct geurilla user testing, so you meet your roadmap milestones.