Are you an aspiring writer, author or coach? You will discover some of my biggest tips that have helped me to write more than 7 books in a space of 2 years
Developing and Maintaining the Art of Writing by Susan Mwenda Mulongoti slideshare file
1. How to Develop and Maintain the
Art of Writing
by Susan Mwenda Mulongoti
2. Would you like:
• How can you ensure that the book you write is one that people
actually want to read?
• To be the kind of writer who never runs out of ideas?
• How can you be the kind of writer who writes books quickly?
3. Why are these points important?
1. Why is it important to always have writing ideas?
• Many people take too long to finish writing their books.
• Or they get stuck - writer's block
• I never actually finnished my first book in 2015
2. Why is it important to write fast?
• Time is money
• I used ot struggle to come up with just 100 word articles.
• I now write 1,000 - 3,000 words per day
• But in 2016, I wrote 4 books.
3. Why should you ensure that you write a book people want to read?
• Because they are the ones buying
• Others write a book that nobody wants to read
4. Think Marketing Right From The Beginning
• As you are planning to write?
• Being clear about the benefit you are offering through your
book
• Explain or illustrate your book's benefit through your title and
subtitle
• Don't take it for granted that people will want to listen to you or
read your book
5. Why should they buy your book? What's the benefit? Make
it Clear on the title - see below exmples from international
bestselling books
6. How to Grab Their Attention
• Make the title compelling
• Make the visual compelling - excellent book cover design
• Arouse curiosity - use a question
• Make a promise of an end result
• Intrigue with mystery
7. Examples of attention - grabbing covers.
Your Title and Subtitle - What's the Promise?
8. What Promise or Benefit Are Your Offering and What is
The Topic?
- marriage
- dating
- building a real connection with God
- weight loss
- how to start a business
- business management
- business growth
Start by defining the benefit your book will achieve
9. Process of Writing Nonfiction: Idea to Business
• Define the before state
• Define the after state
• Create 4-7 steps they need to take as they move from their
before state to their after state
• Each of these steps is a chapter or section in your book
13. How Can You Avoid Writing a Book Nobody Wants to Read? Learn from
Successful Comedians - Test Your Material On a Small Audience Before Going
Big
14. Refine &Organize Your Mind Map for Each Chapter - exmaple belowe from a
book about starting a business
Hustling and saving
Chapter 3 - Business
Capital
Borrowing Options
Finding an investor or
partner
Saving from your current
job
15. Enhance your writing
• Add research
• Add references
• Add examples
• Add statistics
A Happy
Marriage
Use of gadgets.
Research
Examples
Power of habit
and addiction
Communication
16. “Without an illustration, he could not teach” - Matt
13:34
• Always include little Anecdodes and/or
Stories
• Stories make your material relateable
• Easy to remember
• Easier to apply
• Use questions
• Highly impactful
17. Exercise
• Define the before state - what is your reader before they
read your book, what do they want or desire.
• Define the after state - what do they get after they read?
More confidence, comfort, direction, clarity? etc...
• Break down the steps required for this transformation
using a mind map
18. Pay Attention to The Quality of Your Writing
• Good reputation for you
• Respect for people's time
• Easier to sell your next book
• Easier to create a service or consultation business based on your
book.
• Secret - people will always need your help to implement. So be
ready for the next step. After they read you book, what next?
19. Offer Actual Quick Wins
• Effective nonfiction writing is immediately applicable
• Show tips of what they can do immediately to EXPERIENCE the
benefit of your message.
• Customer experience is important for repeat buying
20. How to Never Run Out of Ideas
It's normal to run out of ideas.
21. How to Never Run Out of Ideas
Make Writing a Habit
• Write everyday - Use same the spot at the same time
• You will condition your brain - at this hour and this place, we have
to write
• Do idea creation exercises
• Write frequently - journal / blog
Read Everyday
• Reading gives you ideas of what to write about
• Prompts you with ideas
22. How to Never Run Out of Ideas
• Never, never, ever, ignore inspiration
• Use a notepad, use voicenotes to record inspiration ideas
• Be observant. Idea inspiration is everywhere.
• Let's say you are writing a book about communication in marraige
• You are walking by the mall and you see a couple so attentive to each other
• You see another one, both on their phones
• You see that this is relevant to your subject matter. You can take note of this and go deeper.
• Use statictis of phone use, how it affects family communication tec..Use specific examples
23. Getting Your Writing Done
The Art of Productivity is about knowing your energy cycle and planning your
work around it
24. Guard and Protect Your Writing Space
RUTHLESSLY
We live at a time of high
ditractions
- from phone calls
- social media
- notifications on your phone
- visitors
- kids, babies
- family
25. CONCLUSION
• Start by being clear about the benefit of your book
• Communicate this benefit through your cover
• Generate ideas through mindmapping and taking note of inspiration
• Read everyday, write every day
• Eliminate distractions and be protective of your writing space
26. END - THANK YOU
• www.susanmwendamulongoti.com
• www.facebook.com/susanmwendamulongoti
• www.linkedin.com/in/susan-mwenda-mulongoti
• +260 975 022 655
• Further reading recommendations
• - Circle of Profit by Anik Signal
• - Art of Impact by Pam Hendrickson
• - Published by Chandler Bolt
• I have an ONLINE course called Making
Money from Your Knowledge
