Amazon case study Marketing

1. Presented By- SushANt ChARAYA

2. ABout amazon...
Amazon Inc is an American international e-commerce company.
It was started by Jeffrey P. Bezos in the year 1994.
It is a world’s largest online retailer
When many .com companies were not able to survive during the 90’s, Amazon
managed to survive and is successful now.
It is the 11th most searched site around the world.
The structure of website will definitely make you to buy.
Buying suggestions based on your search.
Amazon also acquired many about to close .com companies like IMDB, CDNow and
Pets.com

3. Companiesownedbyamazon

4. Amazon.com:Adigitalshoparoundthecorner...

5. ….andadigitalcolossus.

6. Business
Began as one of the
first major companies
to sell goods over the
Internet
Started as solely as an
Online Bookstore.
Due to success
diversified into many
other product lines
and services.
Multinational e-
commerce company
World's Largest Online
Retailer

7. Amazontechnology
It has world’s largest Linux Database, with
a total capacity of 7.8 terabytes, 18.5
TB and 24.7 TB respectively.
The Central Amazon Data warehouse is
made up of 28 Hewlett Packard server,
with four CPUs per node, running
Oracle 9i database software.
The architecture handles millions of back-
end operations and third party seller
queries.

8. customers

9. Strategicgroups

10. AmazonissignificantlyCheaperthanitscompetitors
Assuming there is no Sale Tax and Free Shipping

11. SourceofcompetitiveAdvantages
Competitive
Advantages
Avoid Competitors
Be Better than
Competition
Attractive S.G.
Attractive
Niche
Attractive
industry
Cost
Advantage
Differentiation
Entry Barriers
Mobility
Barriers
Isolating
Mechanism

12. Meaningintheirlogo
The smile that goes from A to Z tells that the company is
willing to deliver any product, anywhere in the world.

13. WhyhasAmazon.comsucceeded onlinewhensomanyothercompanieshavefailed?
Amazon always welcomed addition of new products to its site. Even though it has
started its business selling books, Presently it deals with 21 different categories of
product.
The wide range of products availability has created a very strong customer base.
If any individual wants anything, the first vendor that comes to people’s mind is
Amazon.
It is easy to sell your product with the help of amazon. This attracted many suppliers.
You can’t get things at a cheaper price anywhere than amazon.
Anywhere shipping. If the product is dealed directly by amazon no shipping charges.

14. Willthekindlerevolutionizethebookindustry?
With the enormous development of technology, people get updated with their
electronic machines.
Kindle offers you a easy to carry option.
You can carry many books in a slim tab.
Reference is easy.
Reading at night time without a light is possible.
Many sites offers free kindle books.
In future, the kindle users will increase.

15. What’snextforamazon?Iscloudcomputingtherightdirectionforthecompany?Whereelsecanitgrow?
Amazon has already entered into the cloud computing business.
The company has a very good scope on the cloud computing. It is performing well.
It’s also said to be one of the safest site for CC by forbes.
Suggestions.
Amazon can enter into online entertainment and communication.
It can develop software for international calling at cheaper rates.

16. THankYou!!!