Digital India is a campaign launched by the Indian government to transform India into a digitally empowered society. It has nine pillars focused on expanding internet connectivity, improving access to digital services, digitizing government services, and developing digital literacy. The goals are to connect rural areas, enhance digital infrastructure, digitize services and information, and prepare citizens for jobs in the digital economy. Successful implementation faces challenges including high digital illiteracy, connecting remote areas, compatibility issues, and cybercrime risks. The program aims to boost India's GDP, drive social progress, and lower environmental impact through reduced consumption if all pillars are addressed persistently to realize this ambitious vision.

1. SUBMITTED BY :-
Susheel Kumar Tiwari
MBA 1ST Semester
HEMVATI NANDAN BAHUGUNA
GARHWAL UNIVERSITY
MASTER OF BUSINESS ADMINISTRATION
(2018-2020)
SUBMITTED TO :-
Dr. E. Binodini
Faculty, Dept. of Business Management

2. DIGITAL INDIA

3. Introduction :
• Digital India is a campaign launched by the Government of India to
ensure that Government services are made available to citizens
electronically by improved online infrastructure and by increasing
Internet connectivity or by making the country digitally empowered
in the field of technology.
• It was launched on 2 July 2015 by Prime Minister Narendra Modi.
The initiative includes plans to connect rural areas with high-speed
internet networks

4. Vision of Digital India :-
• Infrastructure
• Governance
• Impowerment

5. Benefits of Digital India
• Reducing paper work : It will help in decreasing documentation and reducing paper
work.
• Cashless Transaction : Digital india mission us away for cashless transaction.
• Expansion : It can help small businesses. People can use online tools to expand their
business.
• Growth in GDP : It can play a key role in GDP growth.
• Reducing Corruption : E-Governance will help in reducing corruption and getting
things done quickly.
• More transparency : There would be more transparency as all the data would be
made online and would be accessible to citizens of the country.

6. PillarsBroadband
Highway
Universal
Access to
Mobile
Connectivity
Public Internet
Access
Programme
Information for
All
E-Governance
Reforming
government
through
Technology
E-kranti -
Electronic
delivery of
services
IT for Jobs
Early Harvest
Programmes
Electronics
Manufacturing
Nine Pillars of DIGITAL INDIA

7. Nine Pillars
• This covers three sub components, namely Broadband for All Rural, Broadband for All Urban and
National Information Infrastructure.
• Under Broadband for All Rural, 250 thousand village Panchayats would be covered by December,
2016. DoT will be the Nodal Department and the project cost is estimated to be approximately Rs.
32,000 Cr.
Broadband
Highway
• The initiative is to focus on network penetration and fill
the gaps in connectivity in the country.
Universal
Access to
Mobile
Connectivity
• The two sub components of Public Internet Access Programme are Common Service
Centre and Post Offices as multi-service centre.
• One CSC in each Gram Panchayat. CSCs would be made viable, multi- functional end-
points for delivery of government and business services. DeitY would be the nodal
department to implement the scheme.
Public
Internet
Access
Programme

8. • Open Data platform and online hosting of information & documents would facilitate
open and easy access to information for citizens.
• MyGov.in has already been launched as a medium to exchange ideas/ suggestions with
Government. It will facilitate 2-way communication between citizens and government.
Information
for All
• Form simplification and field reduction – Forms should be made simple and user
friendly and only minimum and necessary information should be collected.
• Online applications, tracking of their status and interface between departments
should be provided.
E-Governance :-
Reforming
government
through
Technology
• There are 31 Mission Mode Projects under different stages of e-governance
project lifecycle. Further, 10 new MMPs have been added to e-Kranti.
• All Schools will be connected with broadband. Free wi-fi will be provided in
all secondary and higher secondary schools.
E-kranti :-
Electronic
delivery of
services
Nine Pillars (Contd.)

9. Nine Pillars (Contd.)
• The government is planning to teaching one crore learners from small towns and
village for IT industry. Plans are also to exercise 300,000 assistance distribution
providers in 2 years to run practical companies offering IT services and telecoms
companies to train 500,000 rural workers in 5 years.
IT for Jobs
• The govt is planning to set up Aadhaar Allowed Fingerprint Presence
Program in all central government workplaces situated at Delhi. A web based
application software system will allow online documenting of attendance and
its watching by the involved stakeholders.
Early Harvest
Programmes
• Concentrate is on set tob containers, VSAT, mobile,consumer electronics, technology,
medical electronic devices, intelligent energy metres, Smart cards and micro ATMs.
For this the government is co-ordinating on many front be it taxes, rewards, financial
systems of range and offering cost benefits to local producers.
Electronics
Manufacturing

10. Challenges in Implementing Digital India
High Level of Digital illiteracy
Connectivity to remote areas
Compatibility with centre state databases
Cyber Crime
Net neutrality

11. Impact of Digital India
• Economic Impact : According to analysts, the Digital India plan could boost GDP
up to $1 trillion by 2025. It can play a key role in macro-economic factors such as
GDP growth, employment generation, labor productivity, growth in number of
businesses and revenue leakages for the Government.
• Social Impact : Social sectors such as education, healthcare, and banking are
unable to reach out to the citizens due to obstructions and limitations such as
middleman, illiteracy, ignorance, poverty, lack of funds, information and
investments.
• Environmental Impact : The major changes in the technology space will not only
brought changes to the economic system but will also contribute to the
environmental changes. The next generation technologies will help in lowering the
carbon footprint by reducing fuel consumption, waste management, greener
workplaces and thus leading to a greener ecosystem.

12. Conclusion:-
The vision of digital India is grand. It is a huge step towards building
a truly empowered nation. If successful, it transform citizen access to
multimedia information ,content and services. However the goal is
still far away since most of the nine pillars of digital india mission are
facing serious challenges in implementation. It is imperative that
focused persistent attention must be given to each and every pillar so
that this programme does not end up in failure. In fact we all should
be mentally prepared for the change and be ready to face the
challenges in implementing this policy, only then it would be
possible to make this vision a reality.

13. THANK YOU