This webinar was held on the 23rd March 2021 by Tim Stokes and Derek Milton, SEAI for retailers to advise of changes to energy labels.

1. 23rd March 2021
Energy labelling
rescaling webinar

2. Agenda
1. Introduction and welcome – Tim Stokes, SEAI
2. Energy labelling market surveillance in Ireland – Tim Stokes, SEAI
3. Energy labelling rescaling: Overview and main requirements – Derek
Milton, SEAI
4. Marketing supports for retailers
5. Questions and Answers
2 www.seai.ie

3. Tim Stokes
Programme Manager – Market Surveillance
Energy Labelling Market
Surveillance in Ireland

4. Overview
4 www.seai.ie
Background to energy labelling
Market surveillance roles and responsibilities
SEAI’s energy labelling activities
Current compliance levels
Conclusion

5. 5 www.seai.ie
93% of consumers
recognise energy
labels and 79%
consider them when
making a purchase

6. 6 www.seai.ie
+
Energy labelling Ecodesign
=
Assuming 100% compliance!
Nearly 50% of the EU
2020 energy
efficiency target
25% of 2020 EU
emissions reductions
target
€ 55 bn extra
revenue + 800,000
extra direct jobs for
EU industry,
wholesale and retail

7. 7 www.seai.ie
Market surveillance:
• Helps to maximise the intended benefits of the regulations
• Level playing field for compliant economic operators
• Helps to ensure adherence to the regulations

8. Roles and responsibilities relating to energy labelling
8 www.seai.ie
SEAI also organises ecodesign and tyre labelling market surveillance
Minister of Environment Climate and Communications is the Market
Surveillance Authority (MSA)
SEAI
Retailer and
manufacturer
compliance
Stores
Websites
Advertising
Products
Consumer
engagement

9. 9 www.seai.ie
• c.110 retail outlets per annum inspected to assess adherence to
energy labelling regulations – personalised reports for each
outlet inspected
• c.75 websites per annum assessed for adherence to energy
labelling regulations
• Minimum 20 advertisements reviewed annually to assess
compliance
• Guidance to support retailers
• One-to-one energy labelling advice for retailers
• Campaigns to engage consumers relating to energy labelling
SEAI’s energy labelling activities

10. Updated store and online compliance guides + new advertising guide
10 www.seai.ie
NB,
Version
1.3.21
Under
development

11. Energy labelling compliance levels
11 www.seai.ie
In stores - 87% of products compliant in 2020 – up from
around 75% when SEAI took over responsibility in 2016
Online – last assessment of compliance in December – very
low levels of compliance, but this is improving quite rapidly
Advertising – no formal assessment yet – but low levels of
compliance suspected – first assessments in 2021

12. Conclusion
12 www.seai.ie
Energy labelling brings
multiple benefits
Market surveillance helps
to maintain a level playing
field for compliant
economic operators
We are very active in this
area and seeking to attain
high levels of compliance
with the regulations
We’re here to help! Our
emphasis is on supporting
retailers to comply

13. Derek Milton
Authorised Officer – Market Surveillance
Energy Label Rescaling
– Overview and Main
Requirements

14. Overview
14 www.seai.ie
The New Energy Label
‘Rescaled Label’ – differences and new aspects
Requirements and Timelines
Online sales requirements
Advertising requirements

15. The New Energy Label
• So far:
– The EU Energy label has driven significant energy efficiency
improvements since introduced in 1992
– Format of the label adopted in more than 30 other countries
• However:
– The current scheme up to A+++ is becoming less effective and does
not drive manufacturer innovation
– > 90% of products are in the top 2-3 classes
– Differences between A+, A++ and A+++ is less obvious for consumers
15 www.seai.ie

16. The New Energy Label
• A new ‘rescaled’ energy label has been introduced for certain products
since 1st March 2021
• Estimated savings by 2030 – 38.1 TW/hrs per year (equivalent to energy
consumption of Hungary)
• In 2021, 5 product groups initially:
16 www.seai.ie
• Refrigeration • Electronic displays (inc. TVs)
• Washing machines & Washer dryers • Light Sources (from 1st September 2021)
• Dishwashers

17. The New Energy Label – Main differences
• Uniform A - G scale for all products
• QR Code – link to the European Product
Database for Energy Labelling (EPREL)
• Energy consumption - shown in a more
uniform and prominent manner
• Revision of pictograms and introduction of
some new ones
17 www.seai.ie

18. The New Energy Label – New Aspects
• Noise emission icon includes noise emission class
• ‘Wet’ product groups:
– Eco-programme is the default programme
– Eco-programme duration is longer
– Energy consumption per 100 cycles
– Water consumption per cycle
18 www.seai.ie

19. The New Energy Label – New Aspects
• ‘Electronic displays’:
– TVs, monitors and digital display signage
– Does not include laptops, tablets, display <100 cm2, others
– Energy consumption per 1000 hrs – SDR & HDR
– Screen size – dimensions & pixels
19 www.seai.ie

20. The New Energy Label – Light Sources
• Previous labelling regime - ‘lamps’ and ‘luminaires’
• ‘Light source’ – the ‘generator’ of the light e.g.:
– Light ‘bulb’
– LED module
• ‘Removability’ of light source impacts on labelling requirements
20 www.seai.ie
Non-Removeable LED
Light Source
Removeable LED
Containing Product Light Source

21. Product Groups – Not Changing
• Labels that remain the same after the 1st March 2021 (excluding ‘lighting’):
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Rescaled label from
1st January 2022
Rescaled label from
1st June 2022
Includes stoves, oil
and gas boilers,
solid fuel boilers,
heat pumps and
others
Includes electric
showers, electric
water heaters, solar
water heaters and
others

22. Requirements and Timelines
• 1st March 2021 - 18th March 2021:
– in stores and online sales platforms; ‘old’ labels to be replaced with new
rescaled labels
• If having issues in sourcing new labels, contact supplier - obliged to
provide labels within 5 working days of a request.
• Some products may not have a rescaled label if they are no longer
produced by a manufacturer – can be continued to be sold with the old
label until 1st December 2021.
22 www.seai.ie

23. Requirements and Timelines
• Light sources:
– 1st September 2021 - 1st March 2023:
• transition period for changing of old label to new label using a sticker provided
by the manufacturer (on request)
– From 1st March 2023, new energy label must be displayed for all
products
23 www.seai.ie

24. Requirements and Timelines
• Additional requirements:
– Electronic Displays:
• for products displayed in boxes only, a label must be displayed
• can also display an image of the label on the screen, provided the product is
kept in on mode
– Product information sheet – must make this available to customers
including in printed form, if requested
– General requirements regarding the display of labels remain the same
24 www.seai.ie

25. Other Requirements – Online Sales
• Two options for display – Option 1 (nested display):
25 www.seai.ie
• Nested display in
proximity to price
• Arrow colour reflects
energy efficiency
class of label
• Class reference in
white and of a size
comparable to price
• Range of energy
efficiency classes
shown (re-scaled
labels only)
• Link for ‘product
information sheet’

26. Other Requirements – Online Sales
• Option 2:
26 www.seai.ie
• Label and product
information sheet
displayed in proximity
to price
• Clearly visible and
legible

27. Other Requirements – Online Sales
• Other pages e.g. ‘category’ pages, basket/checkout pages:
27 www.seai.ie

28. Other Requirements – Visual Advertisements
• Any ‘visual advertisement’ of a relevant product must include reference to
energy efficiency class and range of classes that apply
• Visual advertisements include:
– Newspaper advertisements
– Promotional leaflets, flyers and brochures
– Billboard advertisements
– Television advertisements
– Online advertising, including social media advertisements
• Also includes technical promotional material, paper based selling (e.g. mail
order) and telemarketing distance selling
28 www.seai.ie

29. Marketing supports for
retailers
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30. Our approach
• Aim is to support retailer’s engagement with consumers in
relation to the rescaling by providing resources and undertaking
some advertising and media activity at a national level
• Retailers can help to magnify our supports
• Retailer adherence to energy labelling regulations is an
important dimension of approach
30 www.seai.ie

31. 31 www.seai.ie
Point of sale Toblerone, poster and leaflet
DRAFT

32. 32 www.seai.ie
Consumer targeting
Display Programmatic Ads Geo-Targeting

33. • Animated video under development aimed primarily at consumers
to be distributed to retailers
• Facebook Live – April, date tbc
• Media briefing
• Updated compliance guides
• SEAI web pages www.seai.ie/home-energy/energy-labelling-and-
ecodesign/energy-labelling/
• Label 2020: https://www.label2020.eu/
• E-learning for retailers (https://www.label2020.eu/services/for-
retailers-and-suppliers/e-learning/)
Other supports and resources
33 www.seai.ie

34. Questions and Answers Session
34 www.seai.ie

35. Thank you
Contact:
tim.stokes@seai.ie 01 808 2059
dawn.stimpson@seai.ie 01 808 2050