How to Grow Your Business with Social Media Marketing
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This document provides guidance on how to grow a business using social media. It discusses key social media platforms like Facebook, Twitter, and LinkedIn and how to create effective strategies and use tools for each. Millennials are identified as an important target audience. The document also outlines best practices for social media marketing, including posting engaging content, using hashtags and calls-to-action, and participating in groups. It emphasizes the importance of an active social media presence to connect with customers.
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How to Grow Your Business with Social Media Marketing
- 1. How To Grow Your Business by Harnessing Social Media ‹#› Susu Wong Tomo360 December 11, 2013
- 2. Agenda • Social Media Statistics – What to consider for your digital audiences – Trends in the marketing mix • Why Go Social – Millennial Generation ‹#› • Social Media Strategy • Social Media Marketing Tools – – – – Facebook Twitter LinkedIn Social Media Management Tools
- 3. Social Media is about People and Conversation, and Connecting with customers and prospects ‹#›
- 4. Why you can’t ignore Social Marketing ‹#›
- 5. Why you can’t ignore Social Marketing ‹#›
- 6. Why go Social? • Casual way in engaging and conversing with your customers • Valuable feedback and sharing of information about your customers/company ‹#› • Cost efficient option • Multiple ways for generating leads • Increase your search engine ranking • Very effective in reaching out to younger audiences
- 7. Millennial Generation •Millennials (1981 - 1995) are the fastest global growing consumer group globally •$1.6 trillion in consumer spending each year •60% of the population is under the age of 30 •Experience seekers, collaborative consumers, digitally synchronized and highly entrepreneurial •Multi-taskers and into their own personal branding ‹#›
- 8. ‹#›
- 9. Social Media Strategy Marketing goals/ objectives Social Media Tactics Targeted users Metrics ‹#› Thought leader? Listener? Communicator? Demographics Age Race Facebook Google+ Instagram Twitter LinkedIn Activity metric Impact Reach Chatter about you
- 10. ‹#› Social Media Tools #1 FACEBOOK MARKETING
- 11. Treat Your Facebook Cover Page as your Storefront ‹#›
- 13. ‹#›
- 14. What to post? • Engage – Include posts, pictures, video, links, etc… • • • • • • Ask questions or feedback Tips and latest industry news ‹#› Encourage local check-ins Ask for recommendations Create rewards Be responsive and conversational
- 15. • • • • • • Email your social media link Put your social media buttons on your webpage ‹#› Ask your likers to "Suggest to Friends” Run promotions to get more likes Like other pages Run polls or contests
- 16. Take a poll ‹#›
- 17. Social Games ‹#›
- 18. • The Do’s and Don’ts of creating Facebook Cover Page http://blog.hubspot.com/marketing/facebook-coverphotos-best-practices-ht • Facebook Timeline Cover: 40 (Really) Creative ‹#› Examples http://www.hongkiat.com/blog/creative-facebooktimeline-covers/ • https://www.facebook.com/advertising/how-itworks
- 19. ‹#› Social Media Tools #2 TWITTER
- 20. Twitter • Mini blogs with 140 characters or less • Fastest growing demographics are in the 55-64 age group ‹#› • Write a short bio of 160 characters or less • Link tweets to Facebook • http://bit.ly/ or http://tinyurl.com/to shorten your links • Set up your user’s avator
- 21. Twitter Cover Page: Example 1 ‹#›
- 22. Twitter Cover Page: Example 2 ‹#›
- 23. Twitter’s Best Practices • • • • • • • Use 1 to 2 hashtags Use @username Ask followers to retweet (RT) Engage new followers by‹#› thanking them directly (DM) Follow Fridays (#FF) Tweets on weekends and commuting hours Tweets with links are 86% more likely to be retweeted http://blog.bufferapp.com/10-new-twitter--statistics-to-help-you-reach-your-followersstats-twitter
- 24. ‹#›
- 25. ‹#›
- 26. Twitter’s tools • SocialOomph: set up auto-follows so whenever someone follows you, you can follow them: www.SocialOomph.com • Trendistic: Track the popularity of topics and ‹#› keywords on Twitter with easy to read graph: www.trendistic.com • Twitter’s picture: http://twitpic.com/ • Twitter’s Directory: http://tweepz.com/
- 27. ‹#› Social Media Tools #3 LINKEDIN
- 28. What’s all the buzz about LinkedIn? • Largest and oldest professional network • Over 259 million registered users ‹#› • 3 million LinkedIn business page • 2.1 million LinkedIn Groups
- 29. LinkedIn profile • Profile picture • Make the most of your headline and title • Summarize your ‹#› experiences & specialties wisely • Add your website and social media links • Add connections
- 30. LinkedIn’s Best Practices • Post status, events and interesting updates • Update your profile regularly • Join and participate in groups – Create your own group • • • • ‹#› Create your company page LinkedIn with people you met face-to-face Use Card Munch to connect Connect with care
- 32. ‹#› Social Media Tools #4 SOCIAL MEDIA MANAGEMENT TOOLS
- 33. ‹#›
- 34. ‹#›
- 35. Tomo360 Creative Connections to your Customers Susu Wong ‹#› www.tomo360.com Facebook: www.facebook.com/tomo360 Twitter: www.twitter.com/tomo3603
Notes de l'éditeur
- Social Media is not about selling, its about people and conversation, its about connecting your business and your customers and prospects
- Read more: http://www.entrepreneur.com/article/228324#ixzz2n7v40CY9
- Polls are very popular and you can get a responses
- Any Facebook campaign you want to share that you find helpful?
- Hootsuite and Buffer are free Free for 2 users and up to 5 accountsMany people use both Hootsuite (to listen) and Bufferapp (to schedule)