Digital transformation is happening rapidly in Indonesia, driven by trends of changing lifestyles, rapid digitalization and social media expansion. This is fueling economic growth through rising consumption, entrepreneurialism and the transformation of the large informal sector. Datacomm is addressing this transformation by providing secure cloud and security services through their Sentriciti and Cloudciti products, utilizing over 25 years of experience and local data centers. They aim to be the trusted partner for enterprises undergoing digital transformation in Indonesia.

1. Digital Transformation is
Happening in Indonesia
Sutedjo Tjahjadi
Managing Director, Datacomm Cloud Business
Dec 5 2015
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2. Agenda
• Digital Transformation Define
• Changes & Trends in Indonesia
• Fundamental of Digital Business
• Introduction of What We are Doing
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3. Digital Transformation
Evolution of Human Society
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4. Digital Transformation
From Physical to Virtual
4

5. Every Business is Digital Business
From being digitally disrupted to becoming digital disrupters
5Source: Accenture Technology Vision 2014

6. Changes & Trends in Indonesia
Social & Technology
• Changing Lifestyles
• Digitalization
• Expansion of Social Media
• Uprising Cities
Economy
• Entrepreneurialism
• Rising Consumption
• New Tourism Market
• Informal Sector Transformation
• ASEAN Integration
Subtle Evolution in Our Daily Life
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Source : Top Trend in Indonesia – Thomas Kalffke

7. Changing Lifestyles
• Indonesian is one of the
youngest in the world
• The new young generation
with Omnipresence of Digital
Devises
• Optimistic, Express Opinions
Freely, Entrepreneurial,
Embrace Global
Interconnected World View
Social & Technology Trend in Indonesia
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8. Digitalization
• Internet users will grow to 103
millions in 2016 – from 29% of
population to around 40%
• Smartphone will grow to 34%
of phone population in 2017
• IT market is still growing with
the size about US$11.5B in
2016
• Indonesia e-Commerce is the
fastest growing in the world
with 49m shoppers in 2016
Social & Technology Trend in Indonesia
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9. Social Media Expansion
• Jakarta is Twitter Capitial of The
World – (2.4% of Global Traffic)
• Top 5 Largest Facebook (64M
users) & Top 12 Linkedin
• More Indonesia send message via
Twitter and Facebook compare to
emails
• Over 5 Millions Blogs site
Social & Technology Trend in Indonesia
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10. Uprising Cities
• Faster Rate of Urbanization -
Growing at the rate 2-4M People
per Year
• Jakarta could become a
Megacity by 2030
• Jakarta Share of GDP is
expected to remind at 22% but
the other cities (large & mid-
sized) will grow from 17% to
27% in 2030
Social & Technology Trend in Indonesia
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11. Rising Consumption
• Indonesia GDP is continue to
grow
• Household spending more than
Rp1.2 juta per month will
increase from 74M to 141M by
2020
• By 2030 Indonesia Consumer
sector to be worth US$1.1
Trillion CGAR 7.7%
Economy Trend in Indonesia
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12. Entrepreneurialism &
Informal Sector Transformation
• Indonesia is Hotbed for
Tech & Consumer Start-up
• BBC survey Indonesia is
the best place for
Entrepreneurs
• 55 Millions Micro Business
• Informal Business Sector is
transforming fast
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13. New Tourism Market
• Huge Latent Potential
• More than 17,000 island
• Rich Cultures & People
• Airline & Hospitality
Industry Growth
Economy Trend in Indonesia
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14. ASEAN Integration
• ASEAN Economic Community
(AEC) or Masyarakat Ekonomi
ASEAN (MEA)
• ASEAN GDP Forecast will grow
from US$2.3T in 2012 to
US$10T in 2030
• Indonesia GDP is accounted
40% of the Total ASEAN GDP
Economy Trend in Indonesia
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15. Fundamental of Digital Business
• Becoming a Digital Business
is not just digitized marketing
or digitized operations – it will
be essential for survival
What is Digital Business
15
Internal Focus
External
Focus
Digitize Processes
Revenue
Profit Margin
Digitize
Channels
Digitize Marketing
Digitalize
Operations
Digital
Business
Digital Transformation
Source: Digital Business – Accenture

16. Evolution of technology and business
16
B T B
In the past, Business requirements drove Technology
that then enabled the Business to advance…
B
T
Today, technology creates new opportunities and
fundamentally changes businesses…
Opportunities Imperatives
…with the objective of digitalizing processes and
making products available through digital channels.
…and transforms the business and operating models of
almost every company in every industry.
16
B T= Business = Technology
Source: Digital Business – Accenture

17. Key Technology Trends
Cloud
Big Data &
Analytics
“Connected
Everything”
Mobile
Social Media
&
Collaboration
Data Velocity
17Source: Digital Business – Accenture
“Key technology
trends combined
with enabling
technologies
presents dramatic
opportunities for
new players and real
threats in all
industries”

18. Value Tree of Digital Business
18
Value of Digital
Business
Growth
through Digitalization
(Revenue levers)
Efficiency
through Digitization
(Cost optimization)
New customers
New & optimized products &
services
New & optimized channels
New pricing and earnings
models
New cost models
Process efficiency
Asset utilization
Agility
Supporting
technologies:
Analytics, Mobility,
Cloud, Virtual
networks, Social,
Sensors

19. Datacomm Cloud Business
Overview

20. Datacomm Cloud Business
Company Overview
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ABOUT
PT. Datacomm Diangraha business division focusing on Cloud
opportunity in Indonesia. Our philosophy are Enterprise, Secure
and Local.
PRODUCTS
Sentriciti – Security as a Service (SecaaS)
Cloudciti – Cloud Services (XaaS)
WHY US?
We are backed up by 25 years experiences and 350 people.
We have strong financial commitment, invested in it owns local
Datacenter. We also certified by international standard: ISO
9000, ISO 27001 & ISO 20000.

21. Datacomm Cloud Business
Service Philosophy
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22. Datacomm Cloud Business
Products & Solutions
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23. Visit our Website
cloud.datacomm.co.id
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24. Thank you!

25. Reference Material
• Top Trend Indonesia – 2014 – Thomas Kalffke – website
• We are Social – website
• Digital Business Strategy – Accenture – website
• SMEs in Asia Pacific: The Market for Cloud Computing – website
• Odin SMB Cloud Insights™ - Odin - website
• Indonesia Digitally Connected Youth – Indosat Ooredoo – website
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