Datacomm Cloud Business (cloud.datacomm.co.id) participated in idEA (Indonesian ecommerce Association) workshop to discuss how the platform, infrastructure and security to impact end user experience.

1. idEA E Commerce Short Course
Sutedjo Tjahjadi
Managing Director,
Datacomm Cloud Business
cloud.datacomm.co.id

2. E-Commerce Sales Growth
Source: Internet Retailer Top 500 | eMarketer | SHOP.org State of Retail Online Report 2014

3. E- Commerce di Indonesia

4. E- Commerce Infrastucture Options
Hosted
e-Store
Dedicated
Hardware
Cloud
Computing

5. E-Commerce Platform Consideration
5
Scalability Reliability User ExperienceSecurity

6. E-Commerce Facts
6
OF ONLINE RETAILERS WORRY THAT
their current eCommerce platform
can't support their global goals.
78%
STUDIES SHOW THAT PAGE LOADS
OVER 2 SECONDS NEGATIVELY
AFFECTS CONVERSATIONS
OF RETAILERS HAVE
DIFFICULTY INTEGRATING
back-office technology across their channels
40%
WITH ECOMMERCE
Can Deliver An Omnichannel*
Customer Experience
40%ONLY
Source :
-CenturyLink internal survey
-Statista: http://www.statista.com/statistics/232285/reasons-for-online-shopping-cart-abandonment
* Omnichannel is the use of a variety of channels in a customer's shopping experience including research before a purchase.
OF CUSTOMERS stated that DATA
SECURITY is a major factor when they
choose who to shop from online
50% of customers abandoned their
shopping cart due to concerns
over PAYMENT SECURITY
17%

7. 7
Cost in lost traffic or revenues when a customer-facing website is down for one hour
Cost in lost traffic or revenues when a customer-facing website is down for one hour on Cyber Monday
Source : http://www.emc.com/collateral/analyst-reports/h12493-ar-2013-ecommerce-cyber-crime-report.pdf
E-Commerce Facts

8. 8
Source : http://www.emc.com/collateral/analyst-reports/h12493-ar-2013-ecommerce-cyber-crime-report.pdf
E-Commerce Facts

9. 9
ScalabilityReliability
We guarantee superior
performance and uptime
SLA 99.99%
Our platform enables you to
increase or decrease
capacity within minutes, not
hours or days.
Agility Means

10. 10
Autoscale your infrastructure
Horizontal Autoscale
Ensure the number of servers
increases automatically during
demand spikes to maintain
performance, and decreases
automatically during demand lulls to
minimize costs.
Efficiently Respond to Peak Usage with Autoscale
Vertical Autoscale
Automatically rightsize the compute
capacity of your servers during
demand spikes and lulls.
Scalability

11. Scalable
11
Automatically respond to Peak Usage with Autoscale
Vertical autoscale Horizontal autoscale
Scalability

12. Cloud - Automate IT Operation
12
Control Portal & API. Our intuitive
management interface reduces the
time required to administer cloud
environments. In addition, API
enables integration with existing IT
systems.
Orchestration & Environment
Templates. Use Cloud Blueprints to
automate common deployments, and
create your own custom templates to
replicate in future rollouts.
Self-Service. Create and manage
complex cloud environments with
seamlessly.
Automate Routine Tasks. Patching,
disaster recovery, and other activities
can be done in a fraction of the time
with Control Portal.

13. Automation
Cloud Management API
13

14. Security Trend
• Increasing threads, increasing complexity and easier to plan the attach !!
14

15. Common e-Commerce Lifecycle

16. Technical Elements of e-Commerce Strategy
Source: Rackspace, Building Your e-Commerce Strategy
http://www.rackspace.com/knowledge_center/whitepaper/building-your-ecommerce-strategy
1
Pemilihan Platform,
termasuk strategi re-
platforming
2
Security dan
compliance, sesuai
standar industri
etc
....... ....... ....... ....... ....... .......
....... ....... ....... ....... ....... .......
....... ....... ....... ....... ....... .......

17. Why e-Commerce Need Security?
Customer sangat memperhatikan keamanan data, privacy, dan keamanan pembayaran
50% 80% 17%
50% customer menyatakan
bahwa keamanan data
adalah faktor utama ketika
mereka memilih tempat
belanja online
80% customer memilih untuk
belanja dari online shop yang
mereka rasa dapat memberikan
keamanan terhadap informasi
personal mereka
customer membatalkan
belanja mereka karena
khawatir terhadap
keamanan pembayaran.
Sumber:
1.Deloitte University Press: http://dupress.com/articles/consumer-data-privacy-strategies/
2.Statista: http://www.statista.com/statistics/232285/reasons-for-online-shopping-cart-abandonment/

18. E-Commerce Security Breaches
The malicious software, or malware, was placed on Home Depot point-of-sale terminals, or cash registers, from April to
September, the company said in a news release. The malware was found in Home Depot stores in the USA and Canada.

19. E-Commerce Security Breaches
In the Target breach, hackers were able to steal information on up to 110 million customers during the holiday shopping
season, including the financial information of up to some 40 million people.

20. E-Commerce Security Perspective
Customer Perspective
•Data and information
security
•Privacy
Platform Perspective
•Code and Database
Security
•Web Security
•Payment Security
•Fraud Prevention
System Perspective
•System Hardening
•Patch and Update
Management
Network Perspective
•Detection and
Prevention System
•Perimeter Security
•Access Control

21. What Can You Do?
Ada banyak pendekatan dalam keamanan e-commerce. Dengan adanya sertifikasi standar
keamanan dalam industri, hal tersebut dapat dijadikan tolak ukur.
Menyatakan bahwa Anda memiliki
sistem dan metodologi yang dapat
menjamin keamanan informasi
perusahaan.
Menyatakan bahwa sistem Anda
terlindungi dalam hal keamanan,
ketersediaan, kerahasiaan data,
dan privasi
Standar yang dibuat untuk
meyakinkan pelanggan
mengenai keamanan informasi
kartu kredit mereka.
Sebagai penyedia jasa e-commerce, memiliki semua sertifikasi di atas merupakan
hal kunci, namun sertifikasi PCI DSS adalah hal yang harus Anda fokuskan.

22. PCI DSS Requirements
Firewall
Management
Vendor Default
Controls
Data Protection
Data
Transmission
Encryption
Anti-virus
Controls
System and
Application
Security
Data Access
Controls
Personal Access
Controls
Physical Access
Controls
Data and
Network Access
Controls
Security Testing
Organization
Policy
People
Policy
Process
Policy
Technology
Policy
Build and
Maintain
Secure
Network
Protect
Cardholder
Data
Vulnerability
Management
Program
Strong Access
Control
Measures
Monitor and
Test Network
Information
Security
Policy

23. What We Can Help
Link Encryption,
Token Based,
Access Control,
Intrusion Detection
Firewalls, Content
and Malware
Protection, System
Authentication
User
Authentication,
Smart Cards and
Token, Content,
Assurance,
Privacy
Secure Application
Portals,
Permissions
Management,
Single Sign-On
Open Domain PKI,
CA, Transaction
Signing, Trust
Schemes,
Messaging
Trusted Business
Applications,
Payments,
Brokerage,
Exchanges,
Tendering
Consulting, Design, System Integration, Vulnerability Management, Monitoring
PKI, Smart Card, Digital Signature, Certificate Processing, Mobile
Trust Application Development

24. Terima Kasih
www.idea.or.id