2. Seasonal cycle of Fashion Industry
Fibre processing mills and converters.Yarn spinning, dyeing,
weaving and knitting, and finishing fabric.
Fabric suppliers (mills) trade fairs
Sample patterns First garment prototype
‘Brand merchandising’
Design to market evaluation
Press/Public relations(PR)
considerations
Consolidating orders
Ordering production
fabric and trimmings
Issuing production
Production
Supply Liaison
Quality control(QC)
Design and pattern
amendments
Fabric and garment
technology
Selling collection from
sample range
Trade shows
Agents-Distribution
Pre-production samples
Production technologyTo wholesale
and/or retail
CUSTOMER
New season strategies
Retail research
Customer analysis
Sales and profit analysis
Sourcing and supply chain
critical path
Research and creative
design process
Color and trend
forecasting
Source : Fabric and the fashion industry book
7. TREND FORECASTING PROCESS
Trend Drivers Trend Impacts Trend Consequences Trend Futures
Key points of which, in your
opinion, or in the opinion of
your experts, best articulate
the external sociological
forces that have led to its
creation. these can be bullet
pointed and, wherever
possible, supported by facts,
statistics and quotes from
your experts which underpin
the validity of these drivers.
More pertinent examples of
how the trend is already
manifesting itself, and to do
so across as many sectors or
industries as you can. Using
cultural brailling and cross-
cultural analysis to root out
as many ‘Proofs’ as you can
that this is a trend with
stature and impact.Proofs
can include book covers,
n e w s p a p e r h e a d l i n e s ,
packaging, expert quotes,
products, interior and retail
examples.
How this trend , especially at
its nascent stages, is
impacting on the Late
Majority. Is it affecting how
they shop, the kinds of
houses they are choosing to
live in, the brands they
favour, the way they view
celebrities or the packaging
they now prefer to buy thier
food in?
The future implications of a
trend on a society. try to
distill into five or six key
insights into how you
collectively see these trends
impacting on society as a
whole, and then on groups
like the early majority, Late
Majority and Laggards in
particular.
23. Feb Mar May June SeptJan April July Aug Oct Nov Dec
NY London
Milan Paris
Haute couture
Menswear
Menswear
NY London
ParisMilan
Haute couture
Made order
In shop
Made order
In shop
Seasonal Fashion Process
32. Setting The Stage
By clearing the air before customers enter a store and calling out targeted
moments for valuable interactions, retailers are helping to create the
foundations of a focused and worthwhile interaction
THE NEW BRAND CHAMPION
SHOPPER AS
AFFILIAT
“LET ME SELL ON YOUR BEHALF”
COMMISSION FEES EARNED BY INFLUENCING
ONLINE PURCHASES
MULU.ME
SHARING PRODUCTS ON FACEBOOK DOUBLES
CUSTOMERS’ LOYALTY POINTS
TESCO
33. CONSTRUCTION BRAND GETS REAL-TIME FEEDBACK FROM
CUSTOMERS ON NEW TRUCK DESIGNS
CATERPILLAR
COMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS
IN CARD MANAGEMENT AND PROFITS
BARCLAYCARD RING
34. Meta-Library
By tapping into the wealth of online information by leveraging image
recognition search and augmented reality to present detailed information and
contextual relevance, users are able to use information without being tied to
a specific medium or behavior.
SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR
REAL-TIME PRODUCT CONSULTATIONS
NEEDLE
INSURANCE COMPANY RECRUITS EXISTING POLICY
HOLDERS TO ADVISE POTENTIAL CUSTOMERS
KYSY VAIKKA
35. Layered Virtual
Showcase
A new set of digital services are enabling shoppers to visually experience
and experiment with products before they buy.
With a growing level of peer to peer communities that are working together
and searching for service answers, the right information is being rewarded
and being presented in easy formats for large groups of people to use and
share.
“LET ME NAME MY PRICE”
APP LETS RETAILERS COMPETE TO SUPPLY
HOUSEHOLD GOODS
NETPLENISH
BUYAPOWA
WEBSITE PROVIDES BULK DISCOUNTS ON
POPULAR PRODUCTS
36. Modern Shopper’s Expectations
! Sophistication Based On Personal
Knowledge
! Prepared To Trade Data For A Better
Experience
! Instant Access To Expertise
! Takes Advantage Of Technology
! Wants To Be Offered A Perfect Match
37.
38. Service With An Opt In
“Give Me Personal Attention And Better Service”
STYLISTS LOOK TO YOUR PAST PURCHASES TO
TAILOR ADVICE
MODCLOTH
LOCATION AWARE APP PROVIDES SALES-STAFF
WITH CUSTOMERS’ PREFERENCES
NEIMAN MARCUS
39. Subject Specialist
Staff members with specialized knowledge bases who can provide smarter
answers and product recommendations to their customers in-store, online
and over the phone.
RETAIL ON DEMAND
SHOPPER COACHING
“Teach Me How To Use This”
MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO
WORK ON BIKES THEMSELVES
MOTOMETHOD
EXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW
TO ACESS HIGHER AUDIO PERFORMANCE
LENBROOK
40. “LET ME SHOP WHAT I LIKE”
GLIMPSE
SOCIAL SHOPPING CHANNEL USES FACEBOOK
‘LIKES’ TO BUILD CUSTOM CATOLOGS
PICKIE
PERSONALIZED MAGAZINE SHOWCASES FRIENDS’
LIKES AND SHARES
41. Experience Centers
Best-in-class brands are creating experience centers where consumers are
approached, not only as shoppers, but as sophisticated learners who are
eager to engage and create
“LET ME BUILD THE PERFECT ONE FOR ME”
CUSTOMIZING MODULAR FURNITURE ONLINE AT
AN AFFORDABLE PRICE
EVOLVEX
3D PRINTING KIOSK ALLOWS RETAILERS TO
OFFER CUSTOMERS PERSONALIZED OBJECTS
FUJIFILM
42. Reading The Customer
Opt-in services that allow customers to make their personal data available to
members of staff in exchange for the promise of tailored service, product
recommendations and optimization.
RETAIL ON DEMAND
FIT WITH A CLICK
“HELP ME CHOOSE THE PERFECT FIT”
WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS
FIND THE RIGHT FIT ONLINE
UPCLOAD
AUGMENTED REALITY APP TESTS POTENTIAL
FURNITURE IN CONSUMERS’ HOMES
SAYDUCK
