The global diaper market is expected to grow at a compounded annual growth rate of 11.6 per cent from 2012 to 2017 In India, the baby diaper market is currently pegged at Rs-1500 crore and is growing at 23% per annum Supported by favourable demographics with 26 million babies born in India every year, the potential is huge “The diaper market is experiencing a surge in demand for sanitation products,” said Bhavana Seth, wellness consultant at a Mumbai hospital