Unlocking the Power of LinkedIn: Innovative Ways to Enhance Your Job Search or Business
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Angles & Insights CEO Suzanne McDonald spoke to undergraduate students at Providence College to explain the best practices for using LinkedIn. Topics include tips to optimize your LinkedIn profile, how to search users, how to apply for jobs, and more tips and tricks. About Suzanne McDonald Former Boston Globe journalist and CEO of Angles & Insights marketing consultancy, Suzanne is an omnivore of all things new media & client success. She's pioneered award-winning courses at area universities and digital marketing campaigns, including "Best Viral Video Award" for #Ticknado and “Internet / New Media Company of the Year” at the International Business Awards. Suzanne also founded and curates Newport Interactive Marketers networking-learning community, providing marketing insights to SEOs, social, PR & content pros and to brands and nonprofits big and small. Suzanne holds a master’s in Mass Communications and Journalism from University of South Carolina and engineered a BA into a journalism program at Framingham State University, magna cum laude. She has 15 years’ experience at daily newspapers, 6 at The Boston Globe, until she took a voluntary buyout to launch Designated Editor in 2008. In 2015, Suzanne launched Angles & Insights to better reflect her expanded abilities to meet clients’ needs beyond SEO, social & content.
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Unlocking the Power of LinkedIn: Innovative Ways to Enhance Your Job Search or Business
- 1. Unlocking the Power of Suzanne McDonald CEO of Angles & Insights Innovative ways to enhance your job search or business @NewMediaStrategist
- 2. Adjunct Professor: Framingham State, URI Former Boston Globe journalist Angles & Insights = Designated Editor 2.0 Awards Internet / New Media Company of the Year — International Business Awards Innovator of the Year Microbusiness of the Year @NewMediaStrategist
- 4. Why LinkedIn? • LinkedIn vs. other channels (Facebook) Completing Your Profile • Messaging Your Skills & Expertise • Which should you choose? Growing Your Network • Contacts • Companies • Groups Establish your Expertise • Keeping up with News & Contacts • Connect-style greetings Introduction @NewMediaStrategist
- 5. What is LinkedIn? @NewMediaStrategist Professional Platform Centered Around Careers Connect & Share Content With Other Professionals Marketing Tool • 70% of LinkedIn users are from outside of US • 57% of male users and 44% female users • 13% of Millennials (15-34 years old) use LinkedIn • 44% of LinkedIn users earn more than $75,000 in a year • 39 million students and recent grads on LinkedIn. Source: Omnicore Fun Facts
- 7. Keep profile updates secret and change settings to “select who can see your activity feed” to “only you.” @NewMediaStrategist Before We Begin… Don’t Annoy your Contacts!
- 8. Optimizing Your Profile 1) Customize your public profile URL @NewMediaStrategist
- 9. Optimizing Your Profile 2) Add a LinkedIn background photo Quality image Good lighting Showcase your work @NewMediaStrategist Tip: If you do not know how to resize graphics, use Canva for a free re-sizing tool.
- 10. Optimizing Your Profile @NewMediaStrategist Don’t let this be you!
- 11. Optimizing Your Profile 5) Show work samples @NewMediaStrategist
- 12. 6) Add, remove, and rearrange entire sections of your profile @NewMediaStrategist Optimizing Your Profile
- 14. Know the character limit for each section: Use every character. Your profile is not a resume or CV. Write as if you are having a conversation with someone. Inject your personality. Include all known misspellings previous names, nicknames and aliases in your summary. @NewMediaStrategist Optimizing Your Profile
- 15. 7) Get endorsed for your skills Use top 5 strengths in your profile Ask to be endorsed for your top skills @NewMediaStrategist Optimizing Your Profile
- 16. Your Skills & Expertise @NewMediaStrategist Which should you choose?
- 17. “Active participation on LinkedIn is the best way to say, 'Look at me!' without saying 'Look at me!” - Bobby Darnell @NewMediaStrategist
- 18. Growing Your LinkedIn Network 1) Use Open Profile to send messages to people you're not connected to
- 19. 2) Who's viewed your LinkedIn profile 3) Export connections @NewMediaStrategist Growing Your LinkedIn Network
- 25. Growing Your LinkedIn Network @NewMediaStrategist 1. Introduce Yourself 2. Participate in Discussions 3. Search for Connections 4. Find Common Interests 5. Use Tasteful Flattery 6. Search with Advanced Filters 7. Ask Questions & Stay Active 8. Connect via Twitter 9. Publish Articles
- 26. Groups to Grow Your Network 4) Create your own industry LinkedIn Group 5) Join other relevant groups @NewMediaStrategist
- 27. Groups to Grow Your Network 5) Join other relevant groups @NewMediaStrategist
- 29. www.designatededitor.com 29 Follow a Company for Updates @NewMediaStrategist
- 30. www.designatededitor.com 30 Follow a Company for Updates @NewMediaStrategist
- 31. Growing Your LinkedIn Network 7) Share your status updates on Twitter 8) Search under “Posts” to find current trends @NewMediaStrategist
- 32. Use Your Feed to Boost Experience Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric) Tuesday, Wednesday and Thursday. Likes, reshares & comments per view is what triggers a featured article in the feed Share your post as soon as you publish Publish during business hours Use relevant and interesting images Descriptive, interesting titles with keywords Link generously & intelligently Keep it between 500-1000 words Tag your posts @NewMediaStrategist
- 33. Keeping up: News & Contacts @NewMediaStrategist Reach out to your network often Ask about current projects or publications Share achievements or questions Send news articles related to their field of work
- 35. Scroll for suggestions to enhance your effectiveness @NewMediaStrategist
- 36. Now scroll for tips on what you can do to keep connecting @NewMediaStrategist
- 55. Suzanne McDonald, CEO of Angles & Insights Happy to help @NewMediaStrategist
Notes de l'éditeur
- http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- 1) Facebook is personal. 2) LinkedIn is professional. P.S. definitely preface this picture by saying that your Facebook is still a representation of who you are and who you are follows you into the work place. Keep it kosher everywhere
- Social media etiquette http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- Keep it recognizable – helps people find you when searching – allows you to copy/paste and use the URL while being professional http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- Look at your background photo as another opportunity to show your contacts who you are! http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- Suzanne, I actually think it would be best to keep our examples consistent visually by using your style/brand. I’m just curious, what don’t you like about your work samples here? I don’t really see what isn’t good about it! If you would like another example, would Tim Peters on this page work? http://www.komarketingassociates.com/blog/10-examples-highly-impactful-linkedin-profiles/ It is important to take the time to complete this step as it gives employers and coworkers an insight into your real work! You’re not just talk so show them what you can/have done! http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- Suzanne – explain why you selected the order you did for your experience on your profile – you could even screen share and pull up your full experience summary here! (I could only fit so much on this screen) http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- The Skills & Endorsements section is one of the most misunderstood and berated features of LinkedIn, so it's not surprising that most people aren't taking advantage of all this section has to offer. Yet according to LinkedIn, members who include skills and utilize this section receive 13x more profile views. You can list up to 50 skills, so fill it up! Note that only your top 25 skills are seen on your profile. http://www.thesocialmediahat.com/article/ultimate-guide-perfect-linkedin-profile
- Bobby Darnell is the founder and Principal of Construction Market Consultants, Inc., An Atlanta based management consulting group specializing in business development, sales, marketing and profitability as well as executive placement for the Architectural, Engineering and Construction industry.
- http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- For Step #2 – go to home and you’ll see this box right up top For Step #3 – go to My Network and then Connections (top navigation) – advanced settings (right hand side) http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- Look at what you have in common with current connections – go beyond!
- http://smallbiztrends.com/2014/02/ways-use-linkedin-for-lead-generation.html
- LI Group Stats: How many groups can I own and/or manage at one time? 30. How many groups can I be a member of at one time? 100. Note: Once you reach 100, you would need to withdraw from one before you'd be able to request to join a new group. How many groups can I be a moderator of at one time? 50. How many mentions can I use in one conversation? 20. How many owners can a group have? 1. How many managers can a group have? 10. How many moderators can be in a given group? 50. How many members can be in a given group? 20,000. Top navigation – interests – groups http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- LI Group Stats: How many groups can I own and/or manage at one time? 30. How many groups can I be a member of at one time? 100. Note: Once you reach 100, you would need to withdraw from one before you'd be able to request to join a new group. How many groups can I be a moderator of at one time? 50. How many mentions can I use in one conversation? 20. How many owners can a group have? 1. How many managers can a group have? 10. How many moderators can be in a given group? 50. How many members can be in a given group? 20,000. Top navigation – interests – groups http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- Suzanne – there are no travel categories under LI Pulse, therefore no travel screenshot for this slide http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- http://geofflivingston.com/2015/03/02/5-tips-posting-linkedin-pulse-articles/
- http://old.freevintagegraphics.com/keywords/postcard/ http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx