Samsung Group was founded in 1938 in Korea and initially operated in various industries such as exporting and manufacturing. It entered the electronics industry in the 1960s and established Samsung Electronics Co. in 1969. Samsung Electronics is now focused on four core markets: semiconductors, digital media, telecommunications, and home appliances. In the late 1990s, a new CEO implemented strategies to turn the company around, including workforce reductions, debt payments, and diversification. Currently, Samsung Electronics aims to lead the digital convergence revolution through innovation, global partnerships, and high-margin digitally-focused products. It faces challenges in maintaining competitiveness, financial discipline, creativity, and adapting beyond commodity goods.
6. Focus: 4 Core Markets Home Multimedia Mobile Multimedia Personal Multimedia Core Components
7. Samsung Electronics Semiconductors 40% Digital Media 29% Telecommunications 23% Home Appliances 8% % Sales ($27B) % Operating Profit Semiconductors 79% Digital Media 6% Telecommunications 12% Home Appliances 3%
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9. Stock Performance … Samsung is feeling the effects of the downturn in the high-tech market Common Stock Preferred Stock
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