CHALLENGE With a histotry of over 35 years, the ARROW brand was well known to vascular access specialists. However, following its acquisition in 2007, the brand had lost ground to a chief competitor. We were tasked with rebranding ARROW and restoring its image and position of leadership. SOLUTION After extensive research, we unearthed a simple insight: ARROW never settles – just like the clinicians who use its products. We brought this to life by creating a branding campaign that celebrates real-life clinicians known for going well beyond the call. Print ads and films showcased their remarkable achievements while reminding our brand audience that ARROW embodies the same spirit to never settle.

1. ARROW Rebranding Campaign
NYSE-listed big cap medical device firm revives one of its major brands
and wins back a position of category leadership
TM
CASE STUDY
We never settle because
you never settle.

2. CHALLENGE
With a history of over 35 years, the ARROW brand was well
known to vascular access specialists. However, following its
acquisition in 2007, the brand had lost ground to a chief
competitor. We were tasked with rebranding ARROW and
restoring its image and position of leadership.
SOLUTION
After extensive research, we unearthed a simple insight:
ARROW never settles – just like the clinicians who use its products.
We brought this to life by creating a branding campaign that
celebrates real-life clinicians known for going well beyond the call.
Print ads and films showcased their remarkable achievements
while reminding our brand audience that ARROW embodies the
same spirit to never settle.
RESULTS
The campaign led to the remarkable comeback of the ARROW brand. Following
the launch of "ARROW Never Settle" the brand enjoyed a reversal of a two-year
decline in average sales price, a sustained increase in new account closures
and higher rates of account retention. All of this conferred significant additional
EBIT dollars to the divisional P&L.
The campaign was also a catalyst internally as ARROW personnel widely
enthused that the campaign inspired them to embrace the “Never Settle” spirit.

3. PRODUCT BROCHURES
Your team showed remarkable
creativity and discipline carving
out a truly exceptional brand
promise for ARROW... The new
campaign was stunning and
electrifying and gave an
emotional voice to the
spirit of our brand.”
-MIREK NAVRATIL
VP MARKETING, ARROW VASCULAR
BRAND INTEGRATION
BRAND GUIDE
CAMPAIGN ADS

4. © Copyright 2016 Bloom Creative
BLOOM CREATIVE
1.844.41.Bloom
270 E Baker St #200
Costa Mesa, CA 92626
BloomCreative.com
Let’s Talk
hello@bloomcreative.com
Let’s Talk
hello@bloomcreative.com
© Copyright 2016 Bloom Creative
BLOOM CREATIVE
1.844.41.Bloom
BloomCreative.com