The document discusses the importance of communication in business and provides an overview of communication concepts from Bovee & Thill's Business Communication Essentials textbook. It defines communication, explains why it is important for careers, and how global industries communicate today using various technologies and social media. Employers expect strong communication skills including organizing ideas logically, expressing perspectives persuasively across media, listening actively, and adapting style to audiences. The document also covers the basic communication process, ethical guidelines, and evaluating communication effectiveness.

1. Communicating
inToday’s Global
Business
Environment
Week 1
Bovee, C., & Thill, John. (2012). Business Communication
Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall

2. How do you think global industries
communicate nowadays?
Type in the chat or say
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall

3. What is
communication?
Bovee, C., & Thill, John. (2012). Business Communication Essentials
(5th Ed.). Upper Saddle River, N.J: Prentice Hall

4. Communication
▪ is the process of transferring information and
meaning between senders and receivers, using
one or more written, oral, visual, or electronic
channels.
▪ The essence of communication is sharing –
providing data, information, insights, and
inspiration in an exchange that benefits both
you and the people with whom you are
communicating.
Bovee, C., &Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall

5. Why is communication
important to your career no
matter what career path you
pursue?
Bovee, C., & Thill, John. (2012). Business Communication Essentials
(5th Ed.). Upper Saddle River, N.J: Prentice Hall

6. ‘You can have the greatest ideas in the world, but
they’re no good to your company or your career if
you can’t express them clearly and persuasively’.
– Bovee &Thill, 2012
Bovee, C., & Thill, John. (2012).
Business Communication Essentials
(5th Ed.). Upper Saddle River, N.J:
Prentice Hall

7. Communication is Important to a
Company
It provides:
▪ Closer ties with important communities in
the marketplace.
▪ Opportunities to influence conversations,
perceptions, and trends
▪ Ability to ‘humanize’ otherwise
impersonal business organizations
▪ Faster problem solving
▪ Stronger decision making
▪ Increased productivity
▪ Steadier workflow
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall

8. What do you think
your future
employers will
expect from you?
Bovee, C., & Thill, John. (2012). Business Communication Essentials
(5th Ed.). Upper Saddle River, N.J: Prentice Hall

9. UnderstandingWhat Employers
Expect from you
▪ Organize ideas and information logically and completely
▪ Express yourself coherently and persuasively in a variety of
media
▪ Construct compelling narratives – telling stories, in other
words – to gain acceptance for important ideas
▪ Evaluate data and information critically to know what you
can and cannot trust
▪ Actively listening to others
▪ Communicate effectively with people from diverse
backgrounds and experiences
▪ Use communication technologies effectively and efficiently
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall

10. UnderstandingWhat Employers
Expect from you
▪ Follow accepted standards of grammar, spelling, and other
aspects of high-quality writing and speaking
▪ Adapt your messages and communication styles to specific
audiences and situations
▪ Communicate in a civilized manner that reflects
contemporary expectations of business etiquette
▪ Communicate ethically, even when choices aren’t crystal
clear
▪ Respect the confidentiality of private company information
▪ Follow applicable laws and regulations
▪ Manage your time wisely and use resources efficiently
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall

11. The Basic Communication Process
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall
1. Sender
has an idea
2. Sender
encodes the
idea in a
message
3. Sender
produces the
message in a
medium
4. Sender
transmits
message
through a
channel
5. Audience
receives the
message
6.
Audience
decodes
the
message
7. Audience
responds to
the
message
8. Audience
provides
feedback to
the sender

12. 1. Practice: Pair-work
Introduce yourself to your classmate.
Address areas as your background,
interests, achievements, and goals.
Discuss ways how you think you will
succeed in this course.
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall

13. Evaluating Communication Effectiveness
Use the eight phases of communication process to analyze a
communication you’ve recently had with your classmate.
• What idea where you trying to share?
• How did you encode the message and transmit it?
• Did the receiver get the message as you had intended?
• Did the receiver decode the message as you had intended?
• How do you know?
 Did you succeed in getting your message across?
 If not, based on your analysis, what do you think prevented your
successful communication in this instance?
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall

14. New Approach to Business Communication:
Social Communication Model
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall
Business Communication 1.0
Tendencies
Business Communication 2.0
Tendencies
• Publication
• Lecture
• Intrusion
• Unidirectional
• One to many
• Control
• Low message frequency
• Few channels
• Information hoarding
• Static
• Hierarchical
• Structured
• Isolation
• Planned
• Isolated
• Conversation
• Discussion
• Permission
• Bidirectional, multidirectional
• One to one, many to many
• Influence
• High message frequency
• Many channels
• Information sharing
• Dynamic
• Egalitarian
• Amorphous
• Collaboration
• Reactive
• Responsive

15. Social communication model
▪ interactive, conversational, and usually
open to all who wish to participate
Social media tools do present some
potential disadvantages that managers and
employees need to consider.
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall

16. Ethical communication
▪ avoids deception and provides the
information audiences need.
▪ Includes all relevant information that is
true in every sense and does not violate
the rights of others.
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper
Saddle River, N.J: Prentice Hall

17. Unethical
Communication
▪ Plagiarizing
▪ Omitting essential
information
▪ Selectively misquoting
▪ Distorting statistics or visuals
▪ Failing to respect privacy or
information security needs
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle
River, N.J: Prentice Hall

18. Ethical
Dilemma
▪ involves choosing alternatives that aren’t
clear-cut
- e.g. Employees generally want higher
wages and more benefits, but investors who
have risked their money in the company want
management to keep costs low so that profits
are strong enough to drive up the stock price.
- Both sides have a valid position; neither
one is ‘right’ or ‘wrong’.
Ethical Lapse
▪ is clearly unethical and frequently illegal
choice
- e.g. Homebuyers in an Orlando, Florida,
housing development were sold houses
wihtout being told that the area was once a
U.S.Army firing range and that live bombs are
still buried in multiple locations around the
neighborhood.
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th
Ed.). Upper Saddle River, N.J: Prentice Hall

19. Ethical guidelines
1. Make sure you have defined the situation fairly
and accurately
2. Make sure your intentions are honest and fair
3. Understand the impact your messages will have
on others
4. Ensure that your message will achieve the
greatest possible good while doing the least
possible harm
5. Make sure your underlying assumptions wont
change over time
6. Make sure you are comfortable with your
choices
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper
Saddle River, N.J: Prentice Hall

20. Practice
Explain why you think each of the following is or is not
ethical;
▪ Deemphasizing negative test results in a report on your
product idea.
▪ Taking an office computer home to finish a work-related
assignment.
▪ Telling an associate and close friend that she should pay
more attention to her work responsibilities or management
will fire her.

21. Practice 1
Knowing that you have numerous friends throughout
the company, your boss relies on you for feedback
concerning employee morale and other issues affecting
the staff. She recently approached you and asked you to
start reporting any behavior that might violate company
policies, from taking office supplies home to making
personal long distance calls.
List issues you’d like to discuss with her before you
respond to her request.
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall

22. PowerfulTools
for
Communicating
Effectively
Redefining the Office
▪ Virtual Meeting Spaces
▪ Wireless Networks
▪ SharedWorkspaces
▪ Electronic Presentation
▪ Unified Communication
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th
Ed.). Upper Saddle River, N.J: Prentice Hall

23. Collaborating
▪ Wikis
▪ Social networking
▪ Crowdsourcing and Collaboration Platforms
▪ Web-based Meetings
▪ Videoconferencing andTelepresence
Bovee, C., & Thill, John. (2012).
Business Communication Essentials
(5th Ed.). Upper Saddle River, N.J:
Prentice Hall

24. Sharing Information
▪ RSS Newsfeeds and Aggregators
▪ Community Q&A
▪ SocialTagging and Bookmarking
▪ Interactive DataVisualization
▪ Supply Chain Management Software
Bovee, C., & Thill, John. (2012).
Business Communication Essentials
(5th Ed.). Upper Saddle River, N.J:
Prentice Hall

25. Interacting with
customers
▪ Online Customer Support (live sales rep via phone or instant
messaging)
▪ Podcasts (downloadable audio and video recordings)
▪ User-GeneratedContent (let business host photos, videos,
programs, technical solutions and others for their customer
communities).
▪ Blogs
▪ Microblogs (e.g.Twitter- the great way to share ideas, solicit
feedback, monitor market trends, announce special deals and
events. )
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall

26. Using Communication
Technology Effectively
Keep technology in
perspective so that it doesn’t
overwhelm the
communication process
Learn your tools so you can
use them productively
Guard against information
overload by sending only
those messages of value to
your audiences and by
protecting yourself from too
many low-value incoming
messages
Disengage from the computer
frequently to communicate in
person

27. DiscussionWeek 1:
▪ Locate an example of professional communication from a
reputable online source. It can reflect any aspect of business
communication, from an advertisement or a press release to a
company blog or website. Evaluate this communication effort in
light of any aspect of this lesson that is relevant to the sample
and interesting to you. For example, what medium is used? Is the
piece effective? Ethical?
▪ Write a brief analysis of the piece (2-3 paragraphs), citing specific
elements from the piece and support from the lesson discussed.
▪ Post your analysis in the Discussion. Post at least 2 comments on
others’ posts.
Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall

28. Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall
Assessment Weightage
Appropriate Business Communication
Material /10
Evaluation of the medium used /10
Evaluation of the material’s effectiveness /20
Evaluation of the material’s sense of ethics /20
The audience, Tone, and Style /10
Organization and Flow /10
Comments to other posts /20
Total
/100